Business 2.0 Online Transforms Site Into Latest Platform for the Highly Unique, Award-Winning International Brand.Business Editors/High-Tech Writers SAN FRANCISCO--(BUSINESS WIRE)--June 27, 2000 Business2.com Becomes Additional Content Source For Delivering "Insights That Stick" To a Burgeoning Global Audience Business 2.0 today announced the unveiling of a new version of its Website (business2.com), targeting the brand's "Transformer transformer, electrical device used to transfer an alternating current or voltage from one electric circuit to another by means of electromagnetic induction. " audience of individuals navigating and leading business in the New Economy. The enhancements to the site are intended to make Business2.com a premier source of Business 2.0 content. This goal necessitated developing a unique site -- not a site for breaking news and simple fact delivery -- but a site that would analyze and reflect, as well as be a springboard for insights and ideas, like its print "sibling sibling /sib·ling/ (sib´ling) any of two or more offspring of the same parents; a brother or sister. sib·ling n. ," Business 2.0. The new design is now live. "Our task was an ambitious one," said Michela O'Connor Abrams, president of Imagine Media's Business Division and publisher of Business 2.0. "The goal was to create an online resource for our audience to find the high-caliber, award-winning content they have come to expect from our brand. With today's unveiling, our audience can now tap into the insights, analysis, resources, and community on a more immediate, real-time platform. We wanted to create a site that synthesized syn·the·sized adj. 1. Relating to or being an instrument whose sound is modified or augmented by a synthesizer. 2. Relating to or being compositions or a composition performed on synthesizers or synthesized instruments. the analysis and insight of Business 2.0 -- something our readers tell us is one of our lead differentiators. Although the site will grow and deepen deep·en tr. & intr.v. deep·ened, deep·en·ing, deep·ens To make or become deep or deeper. deepen Verb to make or become deeper or more intense Verb 1. over the next six months, we think that we are well on our way." "Business2.com is a site that derives its character and personality from the magazine it reflects," said Eric Hellweg Eric Hellweg is the executive editor of Harvard Business Review online. In the past, he wrote a weekly column for MIT's Technology Review. He was also a twice-weekly columnist for Business 2.0 and CNN.com. He was a founding editor of Business 2.0 magazine. , executive editor for Business 2.0 Online. "We're committed to extending the brand in every way possible online. From their first visit, users will notice a vibrant site with a 'uniquely Business 2.0' look and approach." Hellweg was selected for the Business2.com position based on his years of understanding "the Business 2.0 mission" as a founding editor of the publication. Under his leadership, Business2.com will add new and original online content to complement the insights and in-depth analysis found on the brand's other platforms. Additionally, the new online offering will integrate the brand's additional platforms -- whether it's creating a video library highlighting the "Next Step" television show, or providing updates and commentary on features in the magazine. The site is organized via channels that include: Insights (Opinion, Filter, Get a Life, and Xplanations), Channels (eBusiness, Marketing, Investing, and Technology), Research (including Industry News and many research tools), Community (Polls, Discussions, and a New Economy Calendar), and Magazine (access to the Current Issue or Past Issues).
One exciting new feature of the site is the addition of a Daily
Insight column offering timely and relevant insights from Business 2.0
top editors. Additional features include:
-- Live stock market indexes, live quotes, and interactive graphs --
supplied by Big Charts, a subsidiary of MarketWatch.com, Inc.
-- The New Economy Research Center -- allowing site users to search
eight New Economy topics in the site's Research section -- powered
by EoExchange. Topics include eBusiness, Marketing & Advertising,
and Technologies.
-- Statistics and content for the Research section of the site --
supplied by eMarketer.
-- Searchable events database of tech and business conferences and
trade shows in the Research section -- supplied by Trade Show News
Network (TSNN).
-- New Economy calendar listings in three main areas: Trade Shows &
Conferences, Get A Life, and Financial Events (found in the
Community section of the site) -- supplied by eCal.
-- Re-vamped graphics -- supplied by XPLANE.
-- "IndustryWatch(TM)" -- daily news culled from more than 800
sources provided by YellowBrix.
In addition, the frequency of the three newsletters emanating from the site -- The Business 2.0 Lineup A criminal investigation technique in which the police arrange a number of individuals in a row before a witness to a crime and ask the witness to identify which, if any, of the individuals committed the crime. , Ebusiness Dispatch, and Marketing Focus -- will increase to biweekly bi·week·ly adj. 1. Happening every two weeks. 2. Happening twice a week; semiweekly. n. pl. bi·week·lies A publication issued every two weeks. adv. 1. Every two weeks. . About Business 2.0 Business 2.0 is an award-winning multi-platform brand including print, online (business2.com), conferences, and television. Based on the belief that the Internet is changing the rules of business, the content speaks to "Transformers" -- people with the power, influence, and insight to re-invent their companies for the New Economy. Through in-depth, analytical reporting, Business 2.0 provides the ideas and information these business leaders need to succeed in the Internet Age. The international, biweekly Business 2.0 magazine has won three 1999 Maggie Awards from the Western Publications Association, including Best Overall and New Consumer Publication, and Best Special Interest Consumer Publication. Business 2.0 also was honored as Best Newcomer by the Computer Press Association and won Folio's Editorial Excellence Award and two Silver Ozzies for magazine design in 1999. This year, the publication has won Best Business and Finance Publication from the Western Publications Association at the 2000 Maggie Awards, was named a 2000 National Magazine Awards finalist by the American Society of Magazine Editors For the engineering society, see . The American Society of Magazine Editors (ASME) is an industry trade group for editors of magazines published in the United States. The group advocates on behalf of member organizations with respect to First Amendment issues, and serves as a (ASME ASME - American Society of Mechanical Engineers ) in the category of General Excellence, and was awarded Best Overall General Interest Publication by the Computer Press Association. Business 2.0 was also recognized by Adweek as one of the five top Upstarts -- a category created by Adweek to recognize magazines that are experiencing incredible growth, and by Folio (1) Text management software for the professional reference publishing market from Fast Search & Transfer, Oslo, Norway and Boston, MA (www.fastsearch.com). Known as FAST Folio since its acquisition in 2004 from NextPage, Inc. : magazine as a Power Launch for the '90s. About Imagine Media, Inc. Imagine Media (imaginemedia.com) is one of America's fastest growing publishers of magazines and Websites. Its success is based on the "passion" strategy: creating products that excite tech-savvy consumers. Based in the San Francisco Bay Area “Bay Area” redirects here. For other uses, see Bay Area (disambiguation). The San Francisco Bay Area, colloquially known as the Bay Area or The Bay , Imagine Media's publications sell in excess of 2.8 million copies per month. Its market-leading titles include: Business 2.0, digitalFOTO, Games Business, MacAddict, MaximumLinux, MaximumPC, Next Generation, Official Sega Dreamcast Magazine, PCGamer, PSM PSM PlayStation Magazine PSM Process Safety Management (chemical industry) PSM Porsche Stability Management PSM Platform-Specific Model(s) PSM Platform Support Module PSM Professional Science Master's : 100% Independent PlayStation Magazine, Revolution, and on the Web: DailyRadar.com, the MacDaily Network, and the MaximumPC Network. Imagine Media recently merged in The Future Network plc (thefuturenetworkplc.uk), the media company founded by Imagine's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Chris Anderson Chris Anderson may mean:
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