Business 2.0 Online Taps Advertising Industry Veteran to Lead National Sales.

Business Editors

SAN FRANCISCO--(BUSINESS WIRE)--July 10, 2000

National Sales Director Chris Maginn Tapped to Broaden Advertising

Reach and Create Innovative Advertising Programs for Business2.com

Continuing its aggressive expansion, Business 2.0 Online (business2.com) today announced the addition of Chris Maginn as National Sales Director Online. Maginn will be responsible for overseeing and developing all advertising programs for Business2.com. In his role, Maginn will direct the online sales staff to create innovative sponsorships and develop customized advertising programs such as microsites, advertorials, and research.

"Chris is a seasoned advertising professional with a proven track record in the online arena. He's a valuable addition to the Business 2.0 Online team," said Nicole C. Brown, vice president/general manager of Business 2.0 Online. "As the site continues to evolve, Chris will create new programs tailored to the needs of our advertisers and extend to print advertisers our enriched online platform. His work will be critical to creating a significant and robust revenue stream for the online business."

"I'm honored to join a brand that has been a pioneer at reaching the Transformer audience from early on," said Maginn. "Due to the relevance, quality, and in-depth analysis of our award-winning content, our audience is extremely valuable to both B-to-B and B-to-C advertisers."

Maginn joins Business 2.0 Online from OneMediaPlace (formerly Adauction.com) where as national director of sales, he increased advertising revenue by over 225 percent from 1999-2000, expanded the sales staff from 10 to 24 people, and opened a New York sales office. With over 10 years sales and management experience, Maginn has landed such accounts as Microsoft, Hewlett Packard, 3Com, and Oracle.

To date, Business2.com has experienced extraordinary growth in all areas. From January to June 2000, the online advertiser base has risen over 220 percent, impressions are up 40 percent, and the number of subscribers to the biweekly newsletters -- Business 2.0 Lineup, Ebusiness Dispatch, and Marketing Focus -- have more than doubled. The growth of Business 2.0 Online further signals the success of the Business 2.0 brand in extending onto multiple platforms, including online, conferences, and television.

About Business 2.0

Business 2.0 is an award-winning multi-platform brand including print, online (business2.com), conferences, and television. Based on the belief that the Internet is changing the rules of business, the content speaks to "Transformers" -- people with the power, influence, and insight to re-invent their companies for the New Economy. Through in-depth, analytical reporting, Business 2.0 provides the ideas and information these business leaders need to succeed in the Internet Age. The international, biweekly Business 2.0 magazine has won three 1999 Maggie Awards from the Western Publications Association, including Best Overall and New Consumer Publication, and Best Special Interest Consumer Publication. Business 2.0 also was honored as the Best Newcomer by the Computer Press Association and won Folio:'s Editorial Excellence Award and two Silver Ozzies for magazine design in 1999. This year, the publication has won Best Business and Finance Publication from the Western Publications Association at the 2000 Maggie Awards, and was named a 2000 National Magazine Awards finalist by the American Society of Magazine Editors (ASME) in the category of General Excellence. Business 2.0 was also recognized by Adweek as one of the five top Upstarts -- a category created by Adweek to recognize magazines that are experiencing incredible growth, and by Folio: magazine as a Power Launch for the `90s.

About Imagine Media, Inc.

Imagine Media (www.imaginemedia.com) is one of America's fastest growing publishers of magazines and Websites. Its success is based on the "passion" strategy: creating products that excite tech-savvy consumers. Based in the San Francisco Bay Area, Imagine Media's publications sell in excess of 2.8 million copies per month. Its market-leading titles include: Business 2.0, digitalFOTO, Games Business, MacAddict, MaximumLinux, MaximumPC, Next Generation, Official Sega Dreamcast Magazine, PC Gamer, PSM: 100% Independent PlayStation Magazine, Revolution, and on the Web: DailyRadar.com, the MacDaily Network, and the MaximumPC Network. Imagine Media recently merged in The Future Network plc (thefuturenetworkplc.uk), the media company founded by Imagine's CEO Chris Anderson in 1985. The Future Network employs over 1,500 people, publishes over 125 magazines worldwide, and has extensive online activities attracting the attention of 4.6 million unique visitors and generating over 58 million page views per month. The Future Network conducts operations in the United States, the United Kingdom, France, Germany, Italy and Poland.