Business 2.0 October 2005 Issue Highlights.SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- COVER STORY: "How to Ride the Hottest New Trends" Introduction by Peter Schwartz, page 80 What will the world be like in 2008? Get ready to embrace the changes that will shape the future of business. "Cube Dwellers Flex Their Muscle," page 82 "Companies Tap Into Consumer Passion," page 84 "Business Gets a Nervous System," page 86 "Hedge Funds Raise the Pirate Flag," page 90 "Everything Old is New Again," page 92 "Seven Technologies That Change Everything," page 84 Plus: "Nine Current Fads to Ignore," page 88 OTHER FEATURE ARTICLES "The Rise of the Emirates Empire," Matthew Maier, page 98 Led by a British expat British Expat is an Internet-based portal for British expatriates worldwide and for would-be British emigrants. It offers news, information and advice via articles and its various discussion forums. and a visionary crown prince, Dubai's flag carrier has grown into one of the most successful - and despised - airlines in the world. "Reaching the Unreachables," by Robert Levine, page 108 The most important demographic in advertising - 18 to 34-year-old males - is the most elusive. How do you make them sit up and take notice? By turning away from the TV and finding clever new ways to get their attention. "The Wizard of Ads," by John Battelle John Linwood Battelle is a journalist as well as founder and chairman of Federated Media Publishing[1]. He has been a visiting professor of journalism at UC Berkeley and also maintains Searchblog, a weblog covering search, technology, and media[2]. , page 1119 Google senior vice president Omid Kordestani Omid Kordestani (Kurdish: Umîd Kurdistanî; Persian: امید کردستانی) is the Senior Vice President for Worldwide Sales and Field Operations of Google. came up with the formula that took the company's sales from zero to $3 billion. In an interview with John Battelle, he rethinks the world of advertising again. "Fast Forward," by Krysten Crawford and Andrew Tilin, page 123 From Stuttgart to Detroit to Tokyo, they're working on the car of tomorrow. Here's what's coming down the road. COLUMNS Playing the Angles, by Om Malik Om Malik (born September 29 1966 in New Delhi, India) is an Indian-American technology writer. He is the founder of Giga Omni Media, Inc. and executive editor for the technology blog GigaOM. Malik graduated from St. , page 40 A telecom-bust refugee reversed his fortunes by coming up with a way to trade bandwidth just like pork bellies Pork Bellies The commodities underlying the majority of futures contracts trading pork livestock. Notes: A pork belly is the actual name for the cut of the hog. This cut is then used for commercial pork supplies of bacon, pork meat, etc. . Face Time, by John Heilemann, page 44 As larger rivals circle like sharks, BEA Systems BEA Systems, Inc. (NASDAQ: BEAS) is one of the major companies developing enterprise infrastructure software. BEA makes middleware, products that help software run on top of databases. CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Alfred Chuang Alfred S. Chuang is the founder, chairman, CEO and president of BEA Systems.[1] Prior to founding BEA, Chuang worked at Sun Microsystems. Chuang received a B.S. is trying to keep his software company floating free. The Human Factor, by Jeffrey Pfeffer, page 78 Some management gurus believe that employees are disposable and high turnover is actually good. Jeffery Pfeffer maintains that this type of thinking is crazy. Wheels, by John Tayman, page 140 The cabbies can't stop talking about it, but that's not a result of the familiar yellow hue. Nope, the allure of the Lamborghini Gallardo has more to with the 500 horses revving up under the hood under the hood - [hot-rodder talk] 1. The underlying implementation of a product (hardware, software, or idea). Implies that the implementation is not intuitively obvious from the appearance, but the speaker is about to enable the listener to grok it. . PLUS What's Next: Marketing, page 29: Healthy profits from homesickness: How "nostalgia brands" are cashing in by following immigrants to America. Insurance, page 32: Can Virgin's Richard Branson make health care hip? Science, page 34: A breakthrough from Down Under could have gold prospectors heading for the cornfields. Research, page 36: What are they saying about you at the slumber party? Why companies are turning girls' sleepovers into the ultimate focus group. Digital Imaging, page 36: A new photo format promises to shrink everything from MRI 1. (application) MRI - Magnetic Resonance Imaging. 2. MRI - Measurement Requirements and Interface. scans to vacation shots. What Works: Retail, page 49: Why can some brands stand alone? As more and more manufactures open their own stores, here's what separates the winners and losers. Turnaround, page 52: Hardee's Thickburger revived the troubled restaurant chain by enticing diners to binge. Marketing, page 58: Online ticket seller Fandango fandango (făndăng`gō), ancient Spanish dance, probably of Moorish origin, that came into Europe in the 17th cent. It is in triple time and is danced by a single couple to the accompaniment of castanets, guitar, and songs sung by the is finding that its customers' opinions are more valuable than their money. R&D, page 64: How does Plantronics dominate the headset market? It's all about finding the right fit. E-Commerce, page 70: Yoox is trumping its online fashion rivals by giving customers what others can't. What's Cool: Work, page 133: With an organic farm manned by employees, the US headquarters of Birkenstock is no garden-variety corporate campus. Gear, page 134: A precision gamer's mouse that can help you win at the office, Web-based software that keeps your schedule on track while you're on the go, the new headset that clearly juggles your tunes and your calls, and more. Travel, page 136: Baffled by an unfamiliar wine list? Here are five tips to help you navigate the menu at your next business meal. Hits & Misses, page 144: FedEx keeps profits rising by getting customers to cover its fuel bills; The OC's Mischa Barton gets Keds invited back to the cool kids' table; Domino's finds a recipe - squid-and-peas pizza? - for international success; Business 2.0 loses out of a big opportunity in its reality-TV debut; and more. The October 2005 issue is available on newsstands September 26. For more information, or to schedule an interview with a Business 2.0 writer or editor, contact Kurt Patat (212-725-2295 x 17, kurtp@tryloncommunications.com) Laura Goldberg (212-725-2295 x 15, Laurago@tryloncommunications.com). |
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