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Business 2.0 May 2005 Issue Highlights.


SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  -- COVER STORY: "Do This. Get Rich" by Michael Copeland Michael Copeland (born 23 June 1954 in Belfast) is a Unionist politician from Northern Ireland.

Copeland was educated at Lisnasharragh Primary School, Lisnasharragh Secondary School, Castlereagh College and the Royal Military Academy Sandhurst.
, Erick Schonfeld, and Om Malik Om Malik (born September 29 1966 in New Delhi, India) is an Indian-American technology writer. He is the founder of Giga Omni Media, Inc. and executive editor for the technology blog GigaOM.

Malik graduated from St.
, page 78

With Venture Capitalists awash in money and itching to invest, the time is ripe to start a new business. And, in an article entitled "Do This, Get Rich," Business 2.0 staffers put their own business ideas on the line with the VC power elite to come up with 11 of the hottest opportunities today. Take your pick and make your fortune - from business concepts that range from a service that will "pimp" consumers PCs turning their computers into "screaming speed demons Demons
See also devil; evil; ghosts; hell; spirits and spiritualism.

ademonist

one who denies the existence of the devil or demons.

bogyism, bogeyism

recognition of the existence of demons and goblins.
 for gaming, music and other home entertainment" to an outfit that gives consumers "rock-star treatment" by enabling hotels to customize rooms for maximum luxury.
Plus:

        "The World According to Clark," page 88

        Jim Clark has a knack for making the right technology
investments at the right time, from Silicon Graphics to Netscape.
Cashing in every time technology lurches forward and creates huge new
opportunities, he is a billionaire that every entrepreneur should know
 - and learn from. Senior Writer Michael V. Copeland asks him what he
sees coming along next on the business horizon.



OTHER FEATURE ARTICLES

"Going Nuclear," by G. Pascal Zachary, page 91

An in-depth look at Entergy's strategy of acquiring and rehabilitating creaky creak·y  
adj. creak·i·er, creak·i·est
1. Tending to creak.

2. Shaky or infirm, as with age; decrepit: creaky knee joints; a creaky regime.
 nuclear power plants to turn profits, fueling the industry's unlikely resurgence in the process.

"On the Road to a Broadband Nation," by Om Malik, page 97

Broadband networks This article or section needs copy editing for grammar, style, cohesion, tone and/or spelling.
You can assist by [ editing it] now.
 are popping up in cities across the country. Business 2.0 provides the definitive fold-out map highlighting the towns that are leading the pack, as well as a guide to coming broadband attractions in other towns across the country.

"How to Beat Wal-Mart," by Matt Maier, page 108

Can Wal-mart be stopped? Here are four rules to go head-to-head with the mammoth nationwide retailer, spotlighting four companies that used these rules to win the game: Costco, Dollar Tree, Save-a-Lot and Dick's Sporting Goods Dick's Sporting Goods (NYSE: DKS) is the largest full-line sporting goods retailer in the world. It is headquartered in Pittsburgh, Pennsylvania, USA and has locations in thirty-four states with 314 stores. . The article also examines mistakes made by some of Wal-Mart's former foes: Kmart, Toys R Us, and Winn-Dixie.

TITANS OF TECH Titans of Tech, also known as TechTV's Titans of Tech, was a 60 minute documentary type American television program on TechTV that profiled the tech industry's leaders. The show was produced and aired in 2001.

Surfing the Virtual Wave, page 116

In an interview with Columnist John Battelle John Linwood Battelle is a journalist as well as founder and chairman of Federated Media Publishing[1]. He has been a visiting professor of journalism at UC Berkeley and also maintains Searchblog, a weblog covering search, technology, and media[2]. , Earthlink founder Sky Dayton discusses how he plans to put South Korea's version of wireless broadband on America's cell phones.

COLUMNS

The Big Picture, by Jonathan Weber, page 34

Hedge fund hedge fund, in finance, a highly speculative, largely unregulated investment device. Originating in the 1950s, the funds "hedge" by offsetting "short" positions (borrowing a security and then selling it at a higher price before repaying the lender) against "long"  investing is a major gamble where it pays to do some digging before committing your money. Columnist Jonathan Weber provides some tips for improving the odds.

Face Time, by John Heilemann, page 38

Columnist Heilemann profiles Shawn Fanning, the creator of Napster, in his journey from opening the Pandora's Box of Internet illegal music swapping with Napster to leading the charge to go legit le·git  
adj. Slang
Legitimate.
 with his startup Snocap.

The Human Factor, by Jeffrey Pfeffer, page 76

Most managers are good at explaining why something can't be done. According to Stanford University Graduate School of Business Professor and Business 2.0 Columnist Jeffrey Pfeffer, if managers want to succeed, they should forget about making excuses and focus on the task at hand.

PLUS

What's Next:

Marketing, page 25: Forget summer blockbusters like "War of the Worlds." The real action this summer will be online commercials showcasing the most advanced Web video advertising ever seen.

Research, page 28: Seattle startup MMetrics aims to do for mobile content what Nielsen Media Research did for television.

Social Networking, page 32: Think Friendster but with a money-making angle: InnerSell.com and Jigsaw are the first to actually pay people for their business connections.

What Works:

Branding, page 58: Sing-along jingles are a thing of the past. Big-time companies like McDonalds and Yahoo! are using sonic tags to make consumers take notice.

Eureka Moment, page 64: Multivision Founder Baback Farahi is cashing in by mining TV text to tell companies what's being said about them.

Best Ideas in the Word, page 70: London-based First Penthouse is developing a new real estate market, by building pre-fab apartments on the tops of existing buildings.

Playbook:

"Managing Growth for a Thriving Business," page 121: A how-to guide for maintaining momentum through strong leadership.

What's Cool:

Workplace, page 129: Ever dreamed of punching out a co-worker and not being fired? Trinity Boxing Club in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 offers disgruntled dis·grun·tle  
tr.v. dis·grun·tled, dis·grun·tling, dis·grun·tles
To make discontented.



[dis- + gruntle, to grumble (from Middle English gruntelen; see
 workers the chance to work out their frustrations in the ring.

Travel, page 132: Ten days and only one carry-on bag. Business 2.0's experts show how it can be done.

Hits & Misses, page 128: Martha Stewart knits a tidy profit for Lion Brand Yarn, Pier 1 says goodbye to its Queer eye pitchman, Everlast lands a knockout licensing deal, Volvo teams up with Virgin for an out-of-this-world promotion, and more.

The May 2005 issue is available on newsstands May 2nd. For more information, or to schedule an interview with a Business 2.0 writer or editor, contact Kurt Patat (212-725-2295 x 17, kurtp@tryloncommunications.com) Laura Goldberg (212-725-2295 x 15, Laurago@tryloncommunications.com).
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:May 2, 2005
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