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Business 2.0 March 2005 Issue Highlights.


COVER STORY: "Eight Ways to Make Money in Real Estate" by Michael
Copeland, Damon Darlin, Matt Smith, and G. Pascal Zachary, page 64

Business 2.0 reveals eight innovative strategies for cashing in on the
real estate market -- whether the market continues to boom or suddenly
takes a sharp downward spiral and goes bust. From insider tips on
physically transplanting an inexpensive home from a less desirable
neighborhood to a sought-after beachfront community, to expert advice
on flipping properties like a pro, these strategies are much smarter
than mere bubble babble.

OTHER FEATURE ARTICLES

"The Next Monopoly," by Om Malik, page 76

By the end of 2007, there will 200 million 3G phones worldwide.
Wireless pioneer Qualcomm is poised to dominate this emerging
powerhouse with a "monopoly" that even Bill Gates would envy.

    Plus:

    "The 3G Economy," page 82

    The next generation of wireless is upon us, creating opportunities
    for big players and start-up alike. Business 2.0 highlights four
    potentially hot sectors.

"The No-Nonsense Guide to Business Travel," by Beth Brophy and
Gretchen Reynolds, page 85

From Atlanta to Toronto, Business 2.0 offers an insiders guide to the
best hotels tailored for work, restaurants that serve good food fast,
and important services like local tech support and wireless
connections -- and reputable barbers -- in 12 key business cities. The
editors also spotlight the latest essentials in road warrior gear.

"Diller's Next Act," by John Battelle, page 95

The CEO of InterActiveCorp is ready to overhaul the Internet
heavyweight that owns Expedia.com, Hotels.com and more. In a
one-on-one interview with Business 2.0's John Battelle, he explains
why he is letting go of online travel to search for the next big
thing.

"Climbing the Pay Scale," by Paul Kaihla, page 99

Business 2.0 unveils a proprietary salary survey that pinpoints the
hottest intersection of jobs, salaries and regions in the United
States. According to the data, labor shortages in a handful of
regional markets are triggering salary windfalls for select workers in
fields like health care, accounting, biotech, entertainment and
technology.

COLUMNS

The Big Picture, by Jonathan Weber, page 34

America's appetite for health food seems insatiable. Columnist
Jonathan Weber investigates how to take advantage of this
super-natural investment opportunity, identifying growth companies
that are riding the health-and-nutrition trend.

Face Time, by John Heilemann, page 36

It is "showtime" for Netflix CEO Reed Hatings, with big time, rivals
like Amazon.com, Blockbuster, and Wal-Mart aiming to crush his online
DVD-rental service. His strategy for survival: Be like Dell.

The Human Factor, by Jeffrey Pfeffer, page 62

Love what George W. Bush has to say or hate it, Stanford University
Graduate School of Business Professor and Business 2.0 Columnist
Jeffrey Pfeffer claims that today's corporate leaders can learn a lot
from how he says it.

PLUS

What's Next:

Entertainment, page 25: Drive time meets prime time. Companies ranging
from Comcast to Microsoft are banking that your car will be the next
media hub.

Retail, page 28: An inside look at the grocery store of the future.

Security, page 30: As spyware technology becomes increasingly more
prominent and harder to crack, business owners are groaning, while
hardware and software vendors cash in.

What Works:

Strategy, page 41: Much more than fun and games, Sony's PlayStation
portable's new disc format could make the company billions.

Marketing, page 44: How Bass Pro Shops are luring in customers, not
with low prices, but with tuna and taxidermy.

Media, page 48: With a potent mix of music, sex and clever marketing,
start-up Fuse is starting to challenge rival MTV to become the new
voice in youth culture.

Branding, page 60: In an effort to challenge UPS and Fed Ex, DHL is
unleashing a colorful ad campaign and a new fleet of trucks.

What's Cool:

Travel, page 110: Three business-friendly tutorials to help you learn
a new language in a pinch.

Luggage, page 112: A review of three new bags with handles that are
easier on the wrist.

Hits & Misses, page 118: Harley-Davidson gets in touch with its
feminine side, China fines Nike, Yahoo woos new display customer ads,
PowerDsine gets a jolt of good energy, TiVoToGo is a bust, and Intel
retools its memory chips for cell phones.


The March 2005 issue is available on newsstands February February: see month.  28th. For more information, or to schedule an interview with a Business 2.0 writer or editor, contact Kurt Kurt is a given name. Its principal English variant is Curt, while others include Cord, Curd, and Kort. It originated as a short form of Curtis, Konrad (Conrad), and Kunibert.  Patat (212-725-2295, ext. 17, kurtp@tryloncommunications.com) Laura Goldberg (212-725-2295, ext. 25, Laurago@tryloncommunications.com).
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 28, 2005
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