Business 2.0 March 2004 Issue Highlights.Business Editors SAN FRANCISCO--(BUSINESS WIRE)--March 1, 2004 COVER STORY "The Next Boom Towns," by Paul Kaihla, page 94 Business 2.0 reveals America's 20 hottest job markets, and why they need you. Far more than in previous rebounds, job demand will favor the "haves"--the most skilled, best-educated segments of the workforce--over the "have-nots." If you want to go where the elite jobs will be, follow the elite workers. These markets promise to be fertile ground for job seekers and employers alike. OTHER FEATURE ARTICLES "Bechtel's Power Outage Noun 1. power outage - equipment failure resulting when the supply of power fails; "the ice storm caused a power outage" power failure equipment failure, breakdown - a cessation of normal operation; "there was a power breakdown" ," by Ralph King and Charlie McCoy
Charlie McCoy (born March 28, 1941 in Oak Hill, West Virginia) is an American musician noted for his harmonica playing. , page 80 Even as it helps rebuild Iraq, engineering giant Bechtel is reeling from the aftershocks of new-economy follies it wishes no one knew about. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. past and present Bechtel employees and internal company documents, during the past few years the company has written off about $200 million invested in busted telecoms and dotcoms and has cut the value of its stock by roughly a quarter. It now carries a heavy debt load estimated at more than $500 million. There's no telling exactly how the firm's financial struggles may be affecting its crucial work in Iraq, but the strains have opened a rare peephole into the inner workings of one of the world's great industrial empires--at a time when the focus of the entire world is upon it. "The Pill That Will Make You Thin," by Susan Orenstein, page 108 Pharmaceutical companies are in hot pursuit of the blockbuster of all blockbusters--a drug that lets you lose weight safely and effortlessly. With at least 44 million obese Americans as potential customers and expected annual revenue for such a product ranging from $25 billion to $50 billion within 10 years, it's no wonder the race to create a "thin pill" is getting more crowded by the day. "Is the Music Store Over?" by Paul Keegan, page 114 The big CD retail chains may have only a few years before the downloading craze buries them. They can survive, but only by becoming like no store you've seen before. "Titans of Tech Titans of Tech, also known as TechTV's Titans of Tech, was a 60 minute documentary type American television program on TechTV that profiled the tech industry's leaders. The show was produced and aired in 2001. : The Amazing Sony-Man," by Brent Schlender, page 105 It would be difficult to name a company more threatened than Sony by "digital convergence In the days of the first computers, transaction and company data were the first types of information digitized. Then came text, opening the world to word processing, followed by audio CDs and finally video. ." To lift Japan's electronics powerhouse to new heights, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Nobuyuki Idei Nobuyuki Idei (出井伸之, Idei Nobuyuki; born November 22, 1937) was the Chairman and Group Chief Executive Officer of Sony Corporation. He is also a director of General Motors and Nestlé. has to spin a web that connects TVs and PCs--starting inside his own company. "Mission: Business Travel," by Jason Daley, Gretchen Reynolds, and Brad Wetzler, page 121 Business 2.0 provides detailed plans of attack--business-friendly bivouacs, allies to get your jammed laptop firing again--for the places road warriors
The Road Warriors were a professional wrestling tag team famously comprised of Michael "Hawk" Hegstrand and Joseph "Animal" Laurinaitis, though other members do battle, from New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and Cincinnati to Wal-Mart HQ in Bentonville, Ark. COLUMNS Face Time, by John Heilemann, 46 Bubble survivor and Friendster CEO Jonathan Abrams is coy about how he's going to turn his site's eyeballs into cash. If he's smart, that's a problem he won't have to solve. The Message, by John Battelle, page 70 Influencers are critical to business success. Instead of treating them like a mass market, do the hard work of cultivating them in a personal network. The Human Factor, by Jeffrey Pfeffer, page 64 If offshoring
Offshoring describes the relocation of business processes from one country to another. knowledge workers is simply global laissez-faire at work, then what are shepherds doing in the toniest of English suburbs? PLUS In Front: Marketing, page 33: In the face of stiffening stiff·en tr. & intr.v. stiff·ened, stiff·en·ing, stiff·ens To make or become stiff or stiffer. stiff competition in the low-carb market, can Atkins Nutritionals exploit its own success? Interview, page 36: Harvard University cognitive psychologist Howard Gardner on how to win at mind games. Next Big Thing, page 38: Inside SmartMart, the first fully automated convenience store. What Works: Factory Floor, page 53: How "flexible manufacturing" makes it possible for Ford to deliver ever more custom features to its truck-loving consumers. Overseas Success, page 58: Zippo lights the way for companies looking to sell U.S.-made products in China. How to ..., page 68: Leverage a well-known name, as taught by J. Peterman company founder John Peterman. What Doesn't Work, page 72: Prada spent millions on IT for its futuristic New York "epicenter," but the cutting-edge technology has turned into a high-priced hassle. Cheat Sheet: How to Win Customer Loyalty, page 77: Anytime a member of your staff interacts with the public, you can win or lose a lifetime of business. Here's how to polish your customer service and cut down on churn. Bonus: Investing, page 127: By chasing the scandal du jour, regulators have missed the mutual fund industry's most serious problems. A look at what really needs fixing in the mutual fund biz. Health, page 130: Anticipating a hell week at the office? How you can survive--even thrive--by sticking to a painstaking regimen. Power Toys, page 132: The brainy brain·y adj. brain·i·er, brain·i·est Informal Intelligent; smart. brain  i·ly adv. Acura TL can hold a conversation, play secretary, and serenade serenade [Ital. sera=evening], term used to designate several types of musical composition. Opera and song literature yield numerous examples of the serenade sung or played by a lover at night beneath his beloved's window; outstanding is you with a virtual symphony--all of which makes it a very smart buy. Gizmos, page 134: The ultrachic iPod mini, Panasonic's new pocket-size digicam/media player, and more. The March 2004 issue is available on newsstands March 1. |
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