Business 2.0 Magazine Unveils 'The Books That Matter' List of Best & Worst Books for Business Executives.Business Editors SAN FRANCISCO--(BUSINESS WIRE)--Aug. 26, 2003 Editors Suggest Titles Ranging From Military Strategy Classic The Art of War to Herman Melville's Moby-Dick and Isaac Asimov's Science Fiction Asimov's Science Fiction (ISSN 1065-2698) is an American magazine which publishes science fiction and fantasy and perpetuates the name of author and biochemist Isaac Asimov. Series The Foundation Trilogy Highlighting more than 50 must-read books that should be on every smart executive's reading list, along with some of history's most overrated Overrated was a Horde World of Warcraft guild, based on the US Black Dragonflight Realm. On November 2 2006, the majority of the guild members were indefinitely banned from the game for use of (or directly benefiting from) a third-party "wall-hack", used to bypass content business books, the September 2003 issue of Business 2.0 (www.business2.com) features the magazine's first list of "The Books That Matter." In compiling the list, Business 2.0 editors shied away from the usual MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration curriculum with selections that go beyond classic business tomes. From 2,000-year-old texts to biographies penned just months ago, the list focuses on books that present compelling ideas and insights about the world of business today, in 13 categories ranging from Management, Marketing, and Leadership to Greed and Working Life. The list also contains the personal favorite must-reads of business leaders Steve Jurvetson Steven T. Jürvetson (born in Arizona, USA, 1967) is a Managing Director of Draper Fisher Jurvetson (DFJ). He was the founding Venture Capitalist (VC) investor in Hotmail, Interwoven, and Kana. , managing director, Draper Fisher Jurvetson Draper Fisher Jurvetson (DFJ) is a venture capital firm based in Menlo Park, California with affiliate offices in more than 30 cities around the world and over $4.5 billion in capital commitments. ; Anne Mulcahy, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Xerox; Richard Parsons This article is about the businessman. For the U.S. Representative from Ohio, see Richard C. Parsons. Richard Dean Parsons (born April 4, 1948), is the chairman of the board and chief executive officer of Time Warner. He is also on the board of directors of Citigroup. , chairman and CEO of AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Time Warner; and Russell Simmons, chairman and CEO, Rush Communications. The following is a sampling of book selections by category from Business 2.0's list of the "The Books That Matter": -- Pillars of Capitalism: The Wealth of Nations, by Adam Smith (1776) -- Management: The Principles of Scientific Management, by Frederick W. Taylor (1911) -- Strategy: The Art of War, by Sun Tzu (c. 300 B.C.) -- Innovation: The Structure of Scientific Revolutions, by Thomas S. Kuhn (1962) -- Leadership: Moby-Dick, by Herman Melville (1851) -- Marketing: The Theory of the Leisure Class, by Thorstein Veblen (1899) -- Investing: The Intelligent Investor, Benjamin Graham Benjamin Graham A scholar and financial analyst who is widely recognized as the father of value investing. His famous book, "The Intelligent Investor", has gained recognition as one of the best and most important investment pieces written illustrating the fundamentals of a (1949) -- Booms and Busts: Extraordinary Popular Delusions and the Madness of Crowds, by Charles Mackay (1841) -- The Business of Technology: Fire in the Valley, by Paul Freiberger and Michael Swaine. (1984) -- Greed: Liar's Poker, by Michael Lewis (1989) -- Working Life: Seize the Day, by Saul Bellow (1956) -- Biography: Wheels for the World, by Douglas Brinkley (2003) -- Envisioning the Future: The Foundation Trilogy, by Isaac Asimov (1951-1953) Titles that made the editors' "Remainder Bin" of overrated business books include the best-selling Who Moved My Cheese?, Ayn Rand's classic Atlas Shrugged, the management blockbuster In Search of Excellence, and Mark Twain's first novel, The Gilded Age Gilded Age The years between the Civil War and World War I when institutions undertook financial manipulations that went virtually unchecked by government. This era produced many infamous activities in the security markets. . "Before businesspeople take that last long weekend of the summer over Labor Day, we thought we'd help them choose a great business book," said Josh Quittner, editor of Business 2.0. "At first glance, some of our choices may seem unusual--such as the inclusion of Moby-Dick--but each of the selected books spotlights examples of business savvy and ideas that we're sure will resonate with our readers." The September 2003 issue of Business 2.0 is currently available on newsstands. Complete text of the feature story and list, as well as editor commentary, are available upon request. ABOUT BUSINESS 2.0 Business 2.0, a monthly magazine about business, technology, and innovation, is published out of The FORTUNE Group at Time Inc., an AOL Time Warner company. For more information, visit www.business2.com. |
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