Business 2.0 Magazine September 2004 Issue Highlights.

SAN FRANCISCO -- Business 2.0 Magazine

COVER STORY: SEVEN NEW TECHNOLOGIES THAT CHANGE EVERYTHING

by G. Pascal Zachary, Om Malik, David Pescovitz, and Matthew Maier, page 82

Business 2.0 profiles seven new technologies poised to disrupt existing industries and forge new markets. From new medicines that will expand brain capacity to new sources of electricity to power homes, these are the developing technologies that could launch tomorrow's biggest business opportunities.

OTHER FEATURE ARTICLES

"Saving TiVO," by Kim Girard, page 92

TiVo's salvation might just be Silicon Valley software legend Arthur van Hoff, whose latest brainchild can grab digital content from the Net--movies, music, code of any sort--and transfer it to a TV, an MP3 player, a PDA, or a laptop. Strangeberry, as it's called, is a home entertainment dream come true, but will it be enough to save the struggling company?

--Plus

--"The 800-Lb. Copycat," page 100

--Set-top box maker Scientific-Atlanta has been outselling TiVo with its cheaper, simpler DVRs

Titans of Tech 

"King of the Road," by Om Malik, page 103

Under the guidance of CEO Scott Kriens, Juniper Networks has gone from a scrappy start-up to a billion-dollar powerhouse that keeps Internet traffic flowing. In a one-on-one interview, Kriens offers insight into how Juniper weathered the telecom storm.

"The Rebirth of Cool," by Greg Lindsay, page 108

Now a distant second to Nike in the $8 billion U.S athletic shoe market, Reebok is channeling its efforts to become the shoe brand of choice for hip-hoppers, hipsters, and other fashion-forward urbanites.

"An Insider's Guide to America's Top Business Schools," by Michael V. Copeland, page 117

Business 2.0 talked to students at America's premier B-schools to find out what life there is really like.

COLUMNS

The Big Picture, by Daniel Altman, page 40

Profits are up and inflation is under control, yet American workers still aren't feeling the effect in their wallets. What will it take to revive wage growth?

Face Time, by John Heilemann, page 42

After entrepreneur David Chaum's e-money venture went bust, he turned his sites to electronic voting. The result: an e-voting machine that actually ensures integrity and privacy.

The Human Factor, by Jeffrey Pfeffer, page 50

Sometimes saying "no" to conventional wisdom and tapping into unique insights can help companies thrive in lousy industries.

PLUS

In Front:

Marketing, page 31: Partnering with videogame manufacturers to create game product placements is the hottest way to reach the elusive and much sought-after young male demographic.

Consumer Electronics, page 34: Why the failure of LCD TVs means lower prices for cell-phone buyers.

Next Big Thing, page 36: A new MRI device so tiny that it can be slipped in the patient to monitor a myriad of diseases and conditions.

What Works:

Technology page 47: Having already revolutionized the cell-phone industry, Texas Instruments is ready to do the same for big-screen TVs.

Toy Story, page 64: How Jakks Pacific made a bundle reviving old videogame faves like Pac Man and Pong.

What Doesn't Work, page 72: Retailer Target missed the mark with its smart card.

Bonus:

Investing, page 131: Biotech can be a tricky. Here's what investors need to know before tackling the sector.

Road Warrior, page 134: Tips on making sure your luggage doesn't get lost when traveling.

Gizmos, page 138: Cable-ready laptops, wireless routers for road trips, a mini projector and more.

Hits & Misses, page 146: Snoop Dogg is all over Chrysler's 300C, Jeopardy rating on the rise with increased payouts, AT&T sets up the National Do Not Call Registry and then angers the feds by nagging its own customers.

The September 2004 issue is available on newsstands August 23rd. For more information, or to schedule an interview with a Business 2.0 writer or editor, contact Kurt Patat (212-725-2295 x 17, [e-mail]) Laura Goldberg (212-725-2295 x 25, [e-mail]).