Business 2.0 Magazine September 2003 - Issue Highlights.

Business Editors

SAN FRANCISCO--(BUSINESS WIRE)--Aug. 25, 2003

COVER STORY

"The Coming Job Boom," by Paul Kaihla, page 96

It may not feel like it now--in this era of high unemployment and snail's-pace growth--but demographic forces are about to put an unprecedented squeeze on the labor supply. The baby boomers will soon retire, the generation that follows is too small to take their place, and we can't possibly send enough work offshore to make up for the gap. It'll be like 1999 all over again: Employers will have to bid up wages, raid competitors for employees, and outsource as much work as possible. What they won't be able to do--for much longer--is avoid the problem.

OTHER FEATURED ARTICLES

"A Talent Hunter's Guide to Business Schools," by Thomas Mucha and Owen Thomas, page 114

What's beyond grade-point averages and student-to-faculty ratios? The Business 2.0 guide gives you the lowdown on the nation's best business schools, and tells you what you really get when you hire their MBAs.

"The Books That Matter," by Mark Athitakis, page 136

From the wisdom of the ancients to the big ideas that are reshaping the global economy, these 53 books should be on every smart executive's reading list.

"The Biggest Mouth in Silicon Valley," by Erick Schonfeld, page 106

Marc Benioff claims that his startup, Salesforce.com, will forever change the economics of the software industry, to the detriment of most existing players. Could he be right?

"Why the Great American Brands Are Doing Lunch," by Betsy Streisand, page 146

Access to the "creative community" is what separates the holy grail of product integration from ordinary product placement, and top-tier brands are seeking Hollywood representation to find it. Here's what you can expect when companies like Coca-Cola and Ford hook up with big-name talent agents like CAA and William Morris.

"Cray Inc.'s Revenge," by Michael V. Copeland, page 128

Left for dead after an ill-fated merger, the supercomputing pioneer is mounting an unlikely comeback--and getting a little payback on the company that once owned it, Silicon Graphics. Cray is now looking to its new X1 to reclaim the title of "world's fastest computer" and to reorder the $6 billion global market for supercomputers.

COLUMNS

Face Time, by John Heilemann, page 41

For decades, Jack Valenti has represented the movie industry with an unwavering voice. Silicon Valley could learn a thing or two from Hollywood's master lobbyist.

The Message, by John Battelle, page 56

Yahoo's grab for Overture seemed to outflank Microsoft. But wait: Bill Gates's search-engine strategy is not what everyone thinks.

The Point, by George Gilder, page 180

According to this month's guest columnist, Seattle's Discovery Institute senior fellow George Gilder, fixing the economy is easy--if only government and the courts would get out of the way.

PLUS

In Front:

Face the Music, page 27: Can rip-proof CDs save the recording industry?

The VC View, page 32: Why Lighthouse Capital Partners has become a beacon for cash-strapped startups.

Free Advice, page 34: The experts weigh in with ideas for pumping up the nation's largest tiremaker, Goodyear.

Titans of Tech, page 36: Krispy Kreme CIO Frank Hood discusses his supersweet supply chain.

What Works:

Cult Hit, page 47: While the fast-food industry starves for growth, West Coast icon In-N-Out is fatter than ever.

R&D, page 50: A rich new source of brainpower that's fueling innovation for Eli Lilly and Procter & Gamble. Watchdog, page 60: Meet the scrappy little firm that's rewriting the rules of market research.

The Human Factor, page 80: Why ostracism is the way to deal with leaders accused of crossing ethical lines.

Business Plan, page 88: How the jokemeisters behind the Onion have managed to build a serious business.

Hits & Misses, page 92: Toyota cracks the Gen-Y market, Disney learns a painful lesson, and more.

Bonus:

Ask Evelyn, page 165: When should pity stop a firing? When the sad-sack employee was once a top performer.

Investing, page 166: Why starting a business with loans from friends doesn't have to mean making enemies.

Gizmos, page 170: TiVo on steroids, Wi-Fi walkie-talkies, a pocket-size printer, and more.

Power Toys, page 172: The Porsche Cayenne out-sports-cars most sports cars, and mints money like an SUV.

The Best, page 175: Airport gyms to melt away your layovers (not to mention those extra pounds).

Review, page 178: How to choose the right PDA-phone hybrid.

The September 2003 issue is available on newsstands Aug. 25. For more information, or to schedule an interview with a Business 2.0 writer or editor, contact Marlene Saritzky at 415-293-4839 or [e-mail]; Karen Palmer at 415-293-4837 or [e-mail]; or Laura Goldberg at 212-725-2295 or [e-mail].