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Business 2.0 Magazine October 2004 Issue Highlights.


SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  -- Business 2.0 Magazine:

COVER STORY: "The New Road to Riches"

by Om Malik Om Malik (born September 29 1966 in New Delhi, India) is an Indian-American technology writer. He is the founder of Giga Omni Media, Inc. and executive editor for the technology blog GigaOM.

Malik graduated from St.
, page 84

Business 2.0 explores the newest strategy for getting ahead in the post-bubble world: Build a company cheap. Flip it fast. Repeat. With this new formula gaining a foothold in Silicon Valley and beyond, young entrepreneurs are finding themselves in the driver's seat driv·er's seat
n.
A position of control or authority.
 on the road to riches. But, how long will the market conditions that allowed this build-to-flip phenomenon last?

Plus

"Golden Opportunities," page 86

A look at the five hottest sectors for build-to-flip entrepreneurs.

"The Rules of the New Road," page 90

Startup success today rides on creating niche technologies that big companies will pay handsomely to control. Business 2.0 offers tips on how to develop a winning build-to-flip game plan.

OTHER FEATURE ARTICLES

"The Next Four Years," by John Heilemann, page 96

Deficits are climbing and government spending Government spending or government expenditure consists of government purchases, which can be financed by seigniorage, taxes, or government borrowing. It is considered to be one of the major components of gross domestic product.  is on the rise. Hard choices need to be made. But, which presidential candidate is best-suited to make them, John Kerry Editing of this page by unregistered or newly registered users is currently disabled due to vandalism.  or George W. Bush? Business 2.0 Columnist John Heilemann investigates their differing fiscal platforms, questioning whether or not either man has the ability and foresight to safeguard the American economy.

Plus

"A Very Modest Proposal," by Jeffrey Pfeffer, page 102

Foreign competition is more intense than ever. And, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Business 2.0 Columnist Jeffrey Pfeffer, new threats may undermine the nation's ability to stay ahead. Pfeffer unveils a list of targeted policies that Uncle Sam Uncle Sam, name used to designate the U.S. government. The term arose in the War of 1812 and seems at first to have been used derisively by those opposed to the war. Possibly it was an expansion of the letters "U.S.  should consider if the U.S. wants to continue to compete on the global playing field.

Titans of Tech Titans of Tech, also known as TechTV's Titans of Tech, was a 60 minute documentary type American television program on TechTV that profiled the tech industry's leaders. The show was produced and aired in 2001.  

"A Man Who's Going Places," by John Battelle, page 117

Within Barry Diller's online empire, InterActiveCorp, there's no business more vital than IAC (1) (InterApplication Communications) The interprocess communications capability in the Macintosh starting with System 7.0. Many IAC events take place behind the scenes.  Travel - which makes the company's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Erik Blachford his most pressured lieutenant. In a one-on-one interview, Blachford reveals his strategies for effectively overseeing the travel businesses that account for two-thirds of IAC's revenues.

"BlackBerry Season," by Erick Schonfeld, page 132

Riding a huge comeback, Research in Motion (RIM) finds itself surrounded by rivals, all gunning for a share of the booming wireless market it created. Business 2.0 Editor-at-Large Erick Schonfeld takes a look at whether or not RIM's proprietary model is doomed or if the company will be able to develop the "next killer-app" before the competition closes in.

COLUMNS

The Big Picture, by Daniel Altman, page 44

The government's data says that the productivity of the American workforce is at record growth levels. Oddly, the data also says that U.S. employees are delivering those results by working fewer hours. Yet many workers complain that they are suffering under longer, tougher workdays. Where does the inconsistency stem from?

The Human Factor, by Jeffrey Pfeffer, page 78

Most bosses want to hear only good news - which is bad news for business. Columnist Jeffrey Pfeffer believes that insisting on the cold, hard facts is actually the only way to stay ahead.

PLUS

In Front:

Venture Capital, page 31: A new generation of VCs sets out to rethink the industry.

Next Big Thing, page 36: How genetic coding could put tastier beef on the dinner table.

Free Advice, page 38: Three ideas for fixing what ails RealNetworks.

Business Plan, page 42: An upstart chain called Cereality wants to do for cornflakes cornflakes
Noun, pl

a breakfast cereal made from toasted maize

cornflakes nplcopos mpl de maíz; cornflakes mpl

 what Starbucks did for coffee.

What Works:

Opportunities page 47: The iPod gold rush is not just about Apple anymore. Business 2.0 explores how a slew of smart companies are profiting from the world's most popular digital jukebox.

Media, page 54: By launching a host of splashy splash·y  
adj. splash·i·er, splash·i·est
1. Making or likely to make splashes.

2. Covered with splashes of color.

3. Showy; ostentatious. See Synonyms at showy.
 new ad formats, CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion.  CEO Shelby Bonnie helped lead the dramatic comeback of online advertising - and his company.

Management, page 74: Novell CEO Jack Messman reveals why embracing open-source culture was necessary in order to reinvent his software company.

Bonus - CAR-TECH SPECIAL:

Fuel, page 144: A look at why the original alternative to the gasoline engine - diesel - is back and better than ever.

Coatings, page 146: The auto body finish of the future is plastic film that is cheap, glossy and incredibly durable.

Safety, page 146: Volvo's latest breakthrough eliminates the blind spot.

Lighting, page 148: The LED technological advance that will soon free car designers from the tyranny of the big round light bulb.

Communications, page 150: IBM's tiny cameras help cars understand what their drivers say.

Customization, page 150: At Toyota, special orders go from zero-to-built in no time.

R&D, page 152: In Silicon Valley, a small crew of BMW BMW
 in full Bayerische Motoren Werke AG

German automaker. Founded as an aircraft engine manufacturer in 1916, the company assumed the name Bayerische Motoren Werke and became known for its high-speed motorcycles in the 1920s.
 engineers hunts for the car industry's next big thing.

The October 2004 issue is available on newsstands September 27. For more information, or to schedule an interview with a Business 2.0 writer or editor, contact Kurt Patat (212-725-2295 x 17, kurtp@tryloncommunications.com) Laura Goldberg (212-725-2295 x 25, Laurago@tryloncommunications.com).
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 27, 2004
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