Business 2.0 Magazine May 2004 Issue Highlights.Business Editors/High-Tech Writers SAN FRANCISCO--(BUSINESS WIRE)--April 26, 2004 Business 2.0 Magazine COVER STORY "The Offer Hollywood Can't Refuse," by Paul Sloan, page 88 Time is running out for Hollywood to tackle a problem it would far rather avoid: how to distribute movies digitally without destroying the rest of its business. In short, movies need copy protection. Microsoft's got it. But what'll it really cost? Plus: "Coming Attractions," page 93 Redmond is hoping its Portable Media Center will ease the sting of having been beaten to market by Apple. OTHER FEATURE ARTICLES "How to Get Paid What You're Worth," by Eryn Brown, page 102 The productivity boom means that people are doing a lot more work for the same old pay. Sound a little too much like your life? Business 2.0 offers ways to better align your compensation with your contribution. Plus: "Bargaining for Bigger Bucks," page 107 A step-by-step guide to negotiating your salary. "Titans of Tech Titans of Tech, also known as TechTV's Titans of Tech, was a 60 minute documentary type American television program on TechTV that profiled the tech industry's leaders. The show was produced and aired in 2001. : Still Giving 'Em Dell," by John Battelle John Linwood Battelle is a journalist as well as founder and chairman of Federated Media Publishing[1]. He has been a visiting professor of journalism at UC Berkeley and also maintains Searchblog, a weblog covering search, technology, and media[2]. , page 99 Twenty years TWENTY YEARS. The lapse of twenty years raises a presumption of certain facts, and after such a time, the party against whom the presumption has been raised, will be required to prove a negative to establish his rights. 2. in, Michael Dell's hair is a little grayer--but his taste for beating the competition remains as strong as ever. Ask him about his competitors or his direct model or whether his company can continue to innovate, and he'll still rise to the bait. In fact, he'll bite even harder these days. "The Real Information Superhighway," by Paul Keegan, page 118 After years of hype and oceans of red ink red ink Health administration A popular term for financial losses. Cf in the Black. , the networked car is finally gaining traction--thanks to a visionary company called ... General Motors. "Giving It Away (for Fun and Profit)," by Andy Raskin, page 112 Creative Commons encourages artists to share and distribute their work for free, providing a glimpse of an economy based on the free exchange of digital content. It may be the key to a new multibillion-dollar industry that could one day rival mainstream entertainment--in theory, at least. COLUMNS The Big Picture, by Daniel Altman, page 39 Listen to Lou Dobbs or John Kerry and you get the impression that the outsourcing of white-collar jobs is just another form of corporate treachery. But the service workforce was long overdue for a collision with global competition, and complaining won't make it go away. The real question is what to do about it. The Human Factor, by Jeffrey Pfeffer, page 56 Performance-based pay isn't just for CEOs and salespeople anymore. But short-term rewards could be more costly to your company in the long run. PLUS In Front: Category Killer Category Killer Large companies that put less efficient and highly specialized merchants out of business. Category killers can attain this status by being cheaper, easier, bigger, or more popular than the competition. , page 29: Will Sony's new PSP (PlayStation Portable) See PlayStation. handheld become the iPod of gaming? Next Big Thing, page 32: A new test that tracks cancer one cell at a time. Interview, page 36: Ricky Gervais isn't the world's worst boss. He just plays him on BBC BBC in full British Broadcasting Corp. Publicly financed broadcasting system in Britain. A private company at its founding in 1922, it was replaced by a public corporation under royal charter in 1927. America's The Office. What Works: Street Cred, page 43: How Nike overcame its corporate image to win over the fiercely independent skateboarding market. Customer Service, page 53: Ritz-Carlton's Leadership Center teaches companies of all kinds a thing or two about hospitality. How to ..., page 66: Find a hit as big as Starbucks, with Starbucks chairman and Maveron co-founder Howard Schultz. Office Space, page 72: Toyota brings the hybrid car mentality home with its California sales campus, one of the largest enviro-friendly construction projects ever completed in the United States. What Doesn't Work, page 82: Lawsuits against Linux users have made SCO (The SCO Group, Lindon, UT, www.sco.com) A leading vendor of Unix operating systems for the x86 platform. SCO had also offered Linux, but abandoned the line in the spring of 2003. The SCO Group is the combination of two companies: Utah-based Caldera, Inc. tons of enemies. What they haven't made SCO is any money--nor are they likely to. Cheat Sheet: Cornering the Renter's Market, page 85: Your chance to cash in on the glut of cheap office space is slipping away fast. Here's how to take advantage of the deals before they dry up. Bonus: Investing, page 125: Oakmark fund manager Bill Nygren spots gemlike values where other investors see junk. Gizmos, page 128: A 5-megapixel digicam See digital camera. the size of a deck of cards, a wireless keyboard for your PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM). , a roundup of the coolest new cell phones on the market, and more. Power Toys, page 130: The Tarmac may be the best bicycle on the planet, but manufacturer Specialized hopes it will perform even better as a rolling ad campaign. Road Warrior, page 132: Need to gather yourself for a big meeting? These quick urban escapes can help you get mentally prepared for showtime. Hits & Misses, page 138: Wireless Web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. Opera sings a sweet IPO (Initial Public Offering) The first time a company offers shares of stock to the public. While not a computer term per se, many founders, employees and insiders of computer companies have found this acronym more exciting than any tech term they ever heard. tune, Sin City's racy rac·y adj. rac·i·er, rac·i·est 1. Having a distinctive and characteristic quality or taste. 2. Strong and sharp in flavor or odor; piquant or pungent. 3. Risqué; ribald. 4. ads reel in tourists, Bristol-Myers Squibb spends big bucks to prove its cholesterol drug is less effective than Lipitor, and more. The May 2004 issue is available on newsstands April 26. For more information, or to schedule an interview with a Business 2.0 writer or editor, contact Karen Palmer at 415-293-4837 or Karen_Palmer@business2.com, or Laura Goldberg at 212-725-2295 or Laurago@tryloncommunications.com. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion