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Business 2.0 Magazine June 2004 Issue Highlights.


Business Editors/High-Tech Writers

SAN FRANCISCO--(BUSINESS WIRE)--May 24, 2004

Business 2.0 Magazine

COVER STORY

"How Palm Got Cool Again," by Paul Keegan, page 92

The company created the handheld computer A computing device that can be easily held in one hand while the other hand is used to operate it. The Palm devices are a popular example. See Palm, smartphone and palmtop.  market, and then sank into a haze of infighting in·fight·ing  
n.
1. Contentious rivalry or disagreement among members of a group or organization: infighting on the President's staff.

2. Fighting or boxing at close range.
 and errors. But a little smartphone gadget called the Treo has given it a lifeline. With the device becoming a must-have for tech-fiends and business players, Palm may have its cool back, but for how long? Business 2.0 takes a look at the challenges facing the firm from its frantic dash for cover and deeper pockets to its production line woes.

OTHER FEATURE ARTICLES

"The 100 Fastest-Growing Technology Companies," by Kim Girard, page 113

The recovery is here - at last - but the economy alone can't explain the success of the companies that cracked into this year's list of "The B2 100." Instead, look to great ideas, tight execution and, often, just a little luck.

Plus: "The B2 100"List, page 115

Business 2.0 magazine unveils its third annual roundup of the top growth firms in technology.

"What You Can Learn From Google," by Melanie Warner, page 100

How did the Internet search firm become the hottest company on the planet? It wasn't the lava lamps, or the Segways in the halls, or the masseuse masseuse /mas·seuse/ (-sldbomacz´) [Fr.] a woman who performs massage. , or...maybe, indirectly it was.

"The Return of the Queen," by John Battelle John Linwood Battelle is a journalist as well as founder and chairman of Federated Media Publishing[1]. He has been a visiting professor of journalism at UC Berkeley and also maintains Searchblog, a weblog covering search, technology, and media[2]. , page 125

Morgan Stanley's Mary Meeker Mary G. Meeker (born September ??, 1959 in rural Portland, Indiana, USA) is an influential[1] Wall Street securities analyst and investment banker primarily associated with dot coms and the 1990s internet bubble.  survived the boom and bust In economics, the term boom and bust refers to the movement of an economy through economic cycles. The Boom-Bust economic cycle
According to most economists, an economic boom is typically characterized by an increased level of economic output (GDP), a corresponding
. Now she's back - as are her top stock picks. Business 2.0 columnist John Battelle talks to the former "Queen of the Net" about why she didn't predict the dotcom downturn back in 2000 and why she thinks that Internet stocks are actually undervalued Undervalued

A stock or other security that is trading below its true value.

Notes:
The difficulty is knowing what the "true" value actually is. Analysts will usually recommend an undervalued stock with a strong buy rating.
 today.

"What Makes Nick Tick?," by Greg Lindsay, page 128

Nick Denton, considered to be the most successful publisher in the blogosphere The total universe of blogs. See blog.  with his burgeoning Gawker Media empire, says there is no money online. So why doesn't anyone believe him?

COLUMNS

The Big Picture, by Daniel Altman, page 56

Does money really buy happiness? Economic policy often assumes it does, and economists routinely use wealth as a proxy for well-being. But some are revisiting the relationship between money and happiness - with some surprising results.

Face Time, by John Heilemann, page 60

Mark McKinnon, George Bush's reigning media strategist, isn't what most people would expect - especially considering that the image of a Republican media maestro has been indelibly etched by Michael Deaver and Roger Ailes. According to McKinnon himself, media consultants like him are a dying breed. But as he spends the president's reelection re·e·lect also re-e·lect  
tr.v. re·e·lect·ed, re·e·lect·ing, re·e·lects
To elect again.



re
 cash and grapples with new tech, he's learning how to adapt.

The Human Factor, by Jeffrey Pfeffer, page 76

If busy executives could learn to listen to colleagues - really listen - they would be amazed by the loyalty they inspire and the increased output that's generated.

PLUS

In Front:

Finance, page 47: West Coast investment banking emerges from the deep freeze deep freeze

see freezer.
.

Interview, page 50: Sun CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey.  Greg Papadopoulos comments on his unexpected truce with Microsoft.

Bright Idea, page 50: Thought Equity matches "pre-aired" ad campaigns with needy advertisers.

Management, page 52: A videogame that lets corporate warriors hone their tactics.

What Works:

Retail, page 65: By redesigning its showrooms, Mazda profits from the Web-savvy buyers who were once its biggest headache.

How to ..., page 70: Be creative, but not *too* creative, as taught by Qualcomm president Paul Jacobs.

Luxury Goods, page 72: When Nickel & Nickel debuted $125 wines in a recession, most vintners said it was a mistake. But they didn't count on the power of mystique.

Customer Loyalty, page 80: How King Arthur Flour The King Arthur Flour Company, formerly the Sands, Taylor & Wood Company, is an American miller and retailer of specialty flours, cookbooks, and baked goods. The company was founded in Boston, Massachusetts, in 1790, and is now based in Norwich, Vermont.  built a premium brand out of a mundane commodity.

E-Commerce, page 82: AllDorm CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Ryan Garman turned a difficult interstate move into a thriving online destination for college students.

Cheat Sheet:

Know Your Enemy, page 89: The smartest companies don't let the competition take them by surprise. Business 2.0 offers a guide on how to make sure you're always three steps ahead.

Bonus:

Investing, page 137: The challenge these days isn't how to find enough data online - it's how not to get distracted by all the resources. Business 2.0 provides an investor road map.

Gizmos, page 142: Sharp's wafer-thin Actius laptop, a WiFi sniffer for your key chain, and more.

Power Toys, page 148: Volkswagen's 100K Phaeton is a giant evolutionary leap from its Beetle forbears. In fact, it may be the compelling high-end car around.

The June 2004 issue is available on newsstands May 24. For more information, or to schedule an interview with a Business 2.0 writer or editor, contact Laura Goldberg at 212-725-2295 or Laurago@tryloncommunications.com.
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 24, 2004
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