Business 2.0 Magazine January/February 2004 Issue Highlights.Business Editors SAN FRANCISCO--(BUSINESS WIRE)--Feb. 2, 2004 Business 2.0: COVER STORY "101 Dumbest Moments in Business," by Adam Horowitz Not to be confused with Adam Horovitz. Adam Horowitz is the writer of the television shows Felicity, Black Sash, One Tree Hill, Popular, Fantasy Island, Birds of Prey, Life As We Know It, and Lost. , Mark Athitakis, Mark Lasswell, and Owen Thomas Owen Thomas can refer to:
Our fourth annual roundup of corporate buffoonery spares no one, from the largest corporations to a lowly summer associate at a New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of law firm. This year's business blunders feature Abercrombie & Fitch, Coca-Cola, Dairy Queen Dairy Queen (also known as DQ) is an ice-cream shop and fast-food restaurant franchise based in the United States and founded in 1940. For many years the franchise's slogan was "We treat you right!" In recent years, it has been changed to "DQ something different. , Ikea, ImClone, Time Warner, lots of airlines, all the mutual funds, and much, much more. -- PLUS: The Dumbest Moments in Business History. In conjunction with Portfolio, an imprint of the Penguin Group, Business 2.0 has published its first book. The Dumbest Moments in Business History, in bookstores Feb. 2, details history's most notable business gaffes and executive missteps, from an 18th-century inventor's electric Viagra to the brief, painful saga of e-tailer Boo.com. OTHER FEATURE ARTICLES "12 Hot Startups," by the Business 2.0 staff, page 93 Hatched during the bust, these promising companies will be the first to ride the rebound. Don't forget: You read about them here first. "The Phantasmagoria phan·tas·ma·go·ri·a or phan·tas·ma·go·ry n. pl. phan·tas·ma·go·ri·as or phan·tas·ma·go·ries A fantastic sequence of haphazardly associative imagery, as seen in dreams or fever. Factory," by Geoff Keighley Geoff Keighley is a Canadian videogame journalist. His work spans online, print and TV outlets, and he has been writing about games since the year 1992. He is most well known as the host of the Spike TV video game show Game Head , page 102 Cirque du Soleil Cirque du Soleil (French for "Circus of the Sun") is an entertainment empire based in Montreal, Quebec, Canada and founded in Baie-Saint-Paul in 1984 by two former street performers, Guy Laliberté and Daniel Gauthier. is one of the rare companies that has utterly redefined its industry. In two decades and 15 separate productions, Cirque has never had a flop. It takes a wildly talented creative team to achieve such a record--and some very shrewd business decisions to sustain it. "Under the Knife," by Melanie Warner, page 84 The health-care industry's archaic information technology is a major cause of its inefficiency. One doctor's struggle to slash red tape and wire his hospital shows how IT can save dollars and lives--and also suggests how far reforms still have to go. "Titans of Tech Titans of Tech, also known as TechTV's Titans of Tech, was a 60 minute documentary type American television program on TechTV that profiled the tech industry's leaders. The show was produced and aired in 2001. : How the Chips Were Won," by Brent Schlender, page 109 Intel CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Craig Barrett has a stern warning for his industry and his country: Those who don't invest will perish. COLUMNS Face Time, by John Heilemann, page 41 A maverick union leader, Andy Stern, has endorsed unorthodox Democratic presidential candidate Howard Dean. The move could change the campaign--and the fate of the unions. The Message, by John Battelle, page 62 Today blogs are lousy media experiences for mere mortals. That's about to change--and so is the way you gather information for your work. The Human Factor, by Jeffrey Pfeffer, page 58 CEOs seeking a software fix overlook the biggest problem a company ought to solve: a culture that's holding it back. PLUS In Front: Real Estate, page 29: Economic rebounds usually mean good things for the housing market. Not this time. A look at the impending im·pend intr.v. im·pend·ed, im·pend·ing, im·pends 1. To be about to occur: Her retirement is impending. 2. squeeze on home prices, and some surprises among the nation's 15 most inflated markets. Speed Read, page 32: Why the latest leadership books will leave you uninspired. Startups, page 36: The new crop of startups that's getting rich selling emerging technology to Uncle Sam. What Works: Trade Secrets, page 47: How a vast data network called BudNet gives Anheuser-Busch its edge. Infotech, page 52: At sprawling companies, new collaboration software is turning total strangers into like-minded work partners. Business Plan 2.0, page 60: Joe Fedele's inventory-turning ideas may make FreshDirect the first Web-only supermarket to find profits. What Doesn't Work, page 64: Why Nokia's new N-Gage, a cell phone and videogame console in one, is turning into a head-scratcher. Cheat Sheet: Getting a Leg Up in China, page 69: How to set up shop or sell your wares in this fast-changing market. Bonus: Ask Evelyn, page 115: Why, on a rare occasion, you might break the rules about confidentiality. Careers, page 116: A good life coach can make your day harder--and your entire existence easier. Power Toys, page 120: Maserati's Spyder GT is the entry-level course in va-va-vooming. There's one prerequisite: You have to learn how to drive all over again. The Best, page 124: Everything you want in a vacation home Vacation Home A home separate from an individual's primary residence that is used for recreational purposes and may also be rented out at unused times. Notes: For tax purposes, those who rent their vacation homes may result in a lower amount of allowable expense , without the astronomical prices. The Smartest Business Moves of 2003, page 126: McDonald's supersize supersize or supersized Adjective larger than standard size Verb [-sizes, -sizing, -sized] to increase the size of (something, such as a standard portion of food) earnings, Bravo's Queer makeover, the iTunes Music Store, and more. The January/February 2004 issue is available on newsstands Feb. 2. For more information, or to schedule an interview with a Business 2.0 writer or editor, contact Marlene Saritzky at 415-293-4839 or Marlene@business2.com, Karen Palmer at 415-293-4837 or Karen_Palmer@business2.com, or Laura Goldberg at 212-725-2295 or Laurago@tryloncommunications.com. |
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