Business 2.0 Magazine February 2003 -- Issue Highlights.Business Editors SAN FRANCISCO--(BUSINESS WIRE)--Jan. 6, 2003 Business 2.0: COVER STORY "The Dell Way," by Kathryn Jones, page 60 At Dell they call it, simply, "the Model." Nobody, but nobody, makes computer hardware more efficiently than Dell. There are no unnecessary costs: It is an all-but-sacred mandate of the famous "Dell direct" business model. The goal is to offer computers at irresistible prices - and to leave the cost and the risks of innovating to others. In other words Adv. 1. in other words - otherwise stated; "in other words, we are broke" put differently , the Dell model allowed the company to reinvent the PC industry - without inventing anything. Now Dell is moving into markets where it's never been before. In some of these new markets, Dell's PC success has opened doors; in others, the company is starting from scratch. Can "the Model" stand the strain? OTHER FEATURED ARTICLES "The Selling of Breast Cancer," by Susan Orenstein, page 88 More and more, U.S. businesses are tying their corporate identities to good causes as a powerful marketing tool, and breast cancer has become the queen of all good causes. The corporate embrace of the cause has spawned a lucrative market for companies eager to build valuable brand loyalty, with firms from American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. to Avon, Ford, and Yoplait supporting the cause. Charity or not, this is a market with many of the features of elbows-out battling for share: turf struggles, digs at the competition, one-upmanship, and a fierce drive for results. Susan Orenstein takes a closer look at whether corporate America's love affair with the disease that kills 40,000 a year is good marketing - or bad medicine. "Raytheon on Target," by Paul Kaihla, page 78 Bill Swanson transformed a former also-ran - Raytheon, one of the main high-tech weapons makers behind the Star Wars initiative - into America's top high-tech arms supplier, and saved his career in the process. Raytheon has produced much of the ultra-high-tech weaponry that has become the lethal heart of the U.S. arsenal, including Tomahawk tomahawk [from an Algonquian dialect of Virginia], hatchet generally used by Native North Americans as a hand weapon and as a missile. The earliest tomahawks were made of stone, with one edge or two edges sharpened (sometimes the stone was globe shaped). cruise missiles and the Sidewinder sidewinder, common name for a rattlesnake, Crotalus cerastes, found in the deserts of the SW United States. This 2-ft (60-cm), pale yellow and pink snake is named for its curious method of locomotion. air-to-air missile Noun 1. air-to-air missile - a missile designed to be launched from one airplane at another missile - a rocket carrying a warhead of conventional or nuclear explosives; may be ballistic or directed by remote control . Raytheon appears uniquely poised for what Secretary of Defense Donald Rumsfeld calls an era of "transformation military" that will remake the armed forces in the image of the digital revolution, packing ever more information technology into weaponry. A surprise twist: Swanson might have to save the business again. He may have the defense business going great guns, but Wall Street is still waiting for Raytheon as a whole to demonstrate the same firepower. "The Essential Business Software Tool Kit," by Business 2.0 staff, page 96 Business 2.0 names the hot new technologies that will make business faster, smarter, more transparent, and way more productive. This guide - compiled with the help of analysts at the infotech research firm Meta Group - walks readers through the most important of these liberating technologies, deciphering the buzzwords Below is a list of common buzzwords which form part of the business jargon of Corporate work environments. General Conversation
"Target Thinks Outside the Box Wine," by Thomas Mucha, page 46 With interactive displays and its own sommelier, Target is trying to make wine snobs out of its frugal shoppers. Last summer the retailer began clearing out cheap chablis and box wines and replacing them with middle-market labels priced from $7 to $10, handpicked by Andrea Immer Andrea Immer (born 1964) (also known as Andrea Robinson and Andrea Immer Robinson) is Dean of Wine Studies at the French Culinary Institute, a master sommelier, and a chef. , dean of wine studies at the French Culinary Institute  This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . in Manhattan and Target's new (don't laugh) master sommelier. Target hopes to lure thousands of discount shoppers into higher-margin but lower-priced quality wines. How? By making a visit to Target more like a wine-tasting jaunt to Napa Valley Napa Valley, Calif.: see under Napa. Napa Valley greatest wine-producing region of the United States. [Am. Hist.: NCE, 2990] See : Wine than, well, a trip to Wal-Mart. "Who's Minding the Store Minding the Store is a 2005 reality TV show starring Pauly Shore. The show is based around Shore trying to revitalize his acting career and run the family business, The Comedy Store. ?" by Andrew Raskin, page 70 Overwhelmed by the complexities of today's marketplace, retailers are essentially letting vendors run much of their business. Welcome to the world of "category management," a bizarre and controversial place in which the nation's biggest retailers ask one supplier in a category to figure out how to best stock their shelves. The use of category management is growing because it works - at least from a dollars-and-cents standpoint. But many observers of the retail space are beginning to question the practice, charging that it is the driving force behind a cookie-cutter marketplace in which Safeway, ShopRite, and Save Mart all carry the same stuff. Andrew Raskin delves into the method behind the madness. COLUMNS "The Point," by Ned Desmond, page 56 Every American home For the American mortgage lender, see . The American Home is a center of intercultural exchange located in Vladimir, Russia. The home is designed to model a typical American suburban home and its main focus is the ESL school that provides lessons for Russian students. should be connected to the information superhighway. The problem? The toll is too high. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Ned Desmond, 10 bucks a month from Uncle Sam Uncle Sam, name used to designate the U.S. government. The term arose in the War of 1812 and seems at first to have been used derisively by those opposed to the war. Possibly it was an expansion of the letters "U.S. will help. "The Human Factor," by Jeffrey Pfeffer, page 48 While technology that monitors employees' Web usage sounds like a smart way to keep them focused on work, Jeffrey Pfeffer disagrees. His stance? Let 'em surf. "Gizmos," by Shoshana Berger, page 118 Shoshana Berger's monthly look at the latest gadgets features a wristwatch that would make Dick Tracy proud, a Porsche-designed Bosch blender, and the Phillips HeartStart Home Defibrillator defibrillator, device that delivers an electrical shock to the heart in order to stop certain forms of rapid heart rhythm disturbances (arrhythmias). The shock changes a fibrillation to an organized rhythm or changes a very rapid and ineffective cardiac rhythm to a . Plus: Preserving your home's value; how to hunt for a headhunter headhunter A popular term for a person–or employment agency who recruits physicians, upper echelon executives or other professionals, matching potential employees with employers ; where to schmooze in 2003; Corning's survival strategy; a new plastic from GE; Penelope Trunk on speaking up at work; the garage that saved Whirlpool's soul; the essentials of private jetiquette; the Maybach 62 stretch sedan; and more. The February 2003 issue is available on newsstands January 6. For more information, or to schedule an interview with a Business 2.0 writer or editor, contact Marlene Saritzky at 415-293-4839 or Marlene@business2.com; Karen Palmer at 415-293-4837 or Karen_Palmer@business2.com; or Laura Goldberg at 212-725-2295 or Laurago@tryloncommunications.com. |
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