Business 2.0 Magazine December 2003 Issue Highlights.Business Editors SAN FRANCISCO--(BUSINESS WIRE)--Nov. 19, 2003 COVER STORY "How to Succeed in 2004," by the Business 2.0 staff, page 85 In both good economies and bad, it never hurts to ask for advice, so we asked top leaders from business (and elsewhere) how they do what they do better than anyone else. Eighteen leaders who have prospered through the meanest cycle in history share their wisdom: -- Krispy Kreme's Scott Livengood Scott Livengood is the former CEO of Krispy Kreme Corporation, which makes doughnuts. A native of Salisbury, North Carolina, the University of North Carolina at Chapel Hill-educated man started working for Krispy Kreme in 1977, then a privately held company based in Winston-Salem, on building buzz -- Apple Computer's Steve Jobs Steve Jobs - Stephen Jobs on designing cool technology -- Dell Inc.'s Michael Dell Michael Saul Dell (born February 23, 1965, in Houston, Texas) is the founder and CEO of Dell, Inc. Biography Early life and education The son of an orthodontist, Dell was born in to an upper-class Jewish family and attended Herod Elementary School in Houston, on attacking new markets -- FedEx's Fred Smith Fred Smith may refer to:
... and more. OTHER FEATURE ARTICLES "Titans of Tech Titans of Tech, also known as TechTV's Titans of Tech, was a 60 minute documentary type American television program on TechTV that profiled the tech industry's leaders. The show was produced and aired in 2001. : The Vision Thing Again," by Brent Schlender, page 104 Bill Gates (person) Bill Gates - William Henry Gates III, Chief Executive Officer of Microsoft, which he co-founded in 1975 with Paul Allen. In 1994 Gates is a billionaire, worth $9.35b and Microsoft is worth about $27b. has never been short on big ideas, nor has he ever been loath to share them. A few weeks before delivering his "Seamless Computing" keynote at Comdex 2003, in which he outlined how much work remains to be done before the promise of the Internet era is fully realized, Gates sketched out some of his ideas for Business 2.0. "2003 Gizmos Gift Guide: Silicon Santa," by Shoshana Berger, page 115 These high-tech gadgets are sure to cheer everyone from the CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. in the corner office to the slacker down in the mail room. Looking to surprise the tech wonk, frequent flier frequent flier n. One who travels often by air, especially on one airline. fre  quent-fli , or garage entrepreneur on your holiday list? Look no further. "G-Shock and Awe," by Andy Raskin, page 108 Kazuo Kashio's wild ideas have cost Casio some battles, but in the copycat world of consumer electronics, he may be winning the war. Casio has made a business model out of betting big on risky ideas and staying with them, and the result is a brand that is unorthodox, distinctive and--at long last--cool. "The Rise of the Instant Company," by Om Malik Om Malik (born September 29 1966 in New Delhi, India) is an Indian-American technology writer. He is the founder of Giga Omni Media, Inc. and executive editor for the technology blog GigaOM. Malik graduated from St. , page 98 Commoditization Commoditization 1. A situation when illiquid financial contracts are changed or modified in a way that promotes trading and results in a more liquid market. 2. Making a product into a commodity. Notes: 1. isn't a curse; it's a blessing. Here's some insight into the changing economics of the technology industry, and how a new wave of entrepreneurs are using commoditization to make millions. COLUMNS The Message, by John Battelle John Linwood Battelle is a journalist as well as founder and chairman of Federated Media Publishing[1]. He has been a visiting professor of journalism at UC Berkeley and also maintains Searchblog, a weblog covering search, technology, and media[2]. , page 62 What happens when 200 hackers and visionaries camp out in the hills of Northern California? If you have a stake in the future of business, you'll want to find out. The Human Factor, by Jeffrey Pfeffer, page 78 As insurance rates and health costs soar, most companies are scrounging to cut employee costs and benefits. But the smart ones know better. Face Time, by John Heilemann, page 45 Why is Fox Sports giving ESPN ESPN Entertainment and Sports Programming Network a run for the fans' money? Fox Sports chairman David Hill says it's because sports are tribal, television is local--and DirecTV will own the stadium in your living room. PLUS In Front: Battle of the Brands, page 34: A closer look at "healthy" fast-food salads. The Next Level, page 36: Disney's latest resort markets nostalgia. Interview, page 38: IBM's Jim Spohrer decodes the sociology of IT. What Works: Turnaround, page 51: With an ultra-lean bureaucracy and a multitasking multitasking Mode of computer operation in which the computer works on multiple tasks at the same time. A task is a computer program (or part of a program) that can be run as a separate entity. labor force, AirTran is showing major airlines how to really take off. Market Savvy, page 58: Watching, not listening, can tell you when your focus group is really telling the truth. Buzz Building, page 70: Before Handspring could get customers talking on the Treo 600, it had to get them talking about it. Innovation, page 72: How a tiny company called Method roused a tired category and turned household cleaning products into objects of desire. Cheat Sheet: Getting the Most From Your Corporate Retreat, page 81: Taking everyone out of the office to dream up the next big idea? Here's how to do it without breaking the bank. Bonus: Careers, page 125: A new time-management philosophy says the key to productivity is ditching your to-do lists. Ask Evelyn, page 127: My startup is finally making money--is it OK to start paying myself like a CEO? Plus: How to wiggle out of Santa duty at the company Christmas party? Investing, page 129: The recent stock rally has almost certainly left your portfolio with some potential lead balloons. It's time to think about cutting them loose. Power Toys, page 132: Toyota's second-generation Prius gets 60 miles to the gallon, zips up hills, and comes with a hefty tax break. Need any more reasons to go green? Health, page 134: A new exercise routine can improve your posture--and maybe even your career. The Best, page 136: Street food for the discerning palate in five major business districts. Hits & Misses, page 138: Starbucks scores a hit with the Duetto, Apple's retail stores turn profitable by getting practical, Volkswagen's ultraluxe Phaeton gets off to a rocky start, and more. The December 2003 issue is available on newsstands Nov. 24. For more information, or to schedule an interview with a Business 2.0 writer or editor, contact Marlene Saritzky at 415-293-4839 or Marlene@business2.com; Karen Palmer at 415-293-4837 or Karen_Palmer@business2.com; or Laura Goldberg at 212-725-2295 or Laurago@tryloncommunications.com. |
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