Business 2.0 Magazine August 2005 Issue Highlights; Special Global Issue: ``The 29 Best Business Ideas in the World''.

SAN FRANCISCO -- For this year's second annual global issue, Business 2.0's editors and writers have scoured the world and returned to report on the most innovative ideas and business strategies the planet has to offer. Operating in a foreign culture shakes up so many assumptions that one can't help reexamine the basics of business too. The top-line lessons presented in this issue can be applied anywhere.

FEATURES:

"Making It in China," by G. Pascal Zachary, page 58

American entrepreneurs are overcoming cultural, regulatory, and other barriers to build fortunes in one of the greatest booms in history. Here's how they've done it, and how you can do it too.

--Plus: "The China Checklist," page 61

A cheat sheet for starting your own business empire in the Middle Kingdom.

"Easy Does It," by Georgia Flight, page 68

What do cruise ships, pizza, and shaving cream have in common? EasyJet founder Stelios Haji-Ioannou is trying to reinvent them- and any other business where, as he pugnaciously put it, "consumers are being ripped off."

TECH MAP OF THE WORLD: "Tomorrow: A Sneak Preview," by Anders Lotsson, page 77

From Berkeley to Bangalore, here's where to go for an advance look at emerging technologies in use today.

"The Great Windfall," by Paul Kaihla, page 86

With secret maps, state-of-the-art turbines, and a little luck of the Irish, a Dublin-based green-energy startup is doing what so many others haven't: Turning a profit by generating electricity out of thin air.

"The Next PC Revolution Will Be Televised," by Om Malik, page 92

It uses less power than a night-light and plugs into a TV. Best of all, as the first $100 computer, it's affordable enough to propel the rest of the world into the digital age.

TITANS OF TECH: "Taking the Plunge," by Om Malik, page 96

How do you get people to pay for a Web browser? Opera Software CEO Jon von Tetzchner found the answer by diving into wireless.

COLUMNS

Face Time, by John Heilemann, page 28

Japan's Kenichi Ohmae sees China as a customer, not a threat. Unless democracy comes too quickly - then all bets are off.

The Human Factor, by Jeffrey Pfeffer, page 56

Never mind the touchy-feely stuff - international diversity is essential for companies that hope to win the global talent war.

Wheels, by John Tayman, page 106

If you're one of the fortunate few who get their hands on a Morgan Aero 8, you'll fly through the street in the rarest of birds.

PLUS

What's Next:

Outsourcing, page 19: Goodbye, Delhi; hello Rio? Why U.S. companies are making Latin America the next India.

E-Commerce page 22: British start-up Zopa turns the eBay model into a new platform for banking.

Wireless, page 22: A tiny cell-phone maker finds a huge niche: The world's 1 billion practicing Muslims.

Marketing, page 24: Holograms step out of science fiction and into advertising's bag of tricks.

What Works:

Advertising, page 35: Where consumer research and biology intersect, the science of neuromarketing is helping major brands make stronger pitches.

Venture Capitalist, page 44: Forget rich guys lavishing millions on engineers. To the hundreds of African entrepreneurs it has backed, the Village Enterprise Fund is the real angel investor.

Startups, page 48: How did an Israeli modem maker become the world's most successful incubator? By sticking to what it knows best.

Manufacturing, page 50: If you own a smartphone, chances are it was made by a Taiwanese company called HTC. So why haven't you heard of it? Because that's what keeps its customers coming back for more.

What's Cool:

Travel, page 101: With a 28th-story helipad, plasma TVs and laptops in every room, and floor-to-ceiling views of the Persian Gulf, Dubai's Burj Al Arab hotel is the ultimate in sheikh chic.

Work, page 102: Avoid international inbox offenses with these pointers on e-mailing colleagues overseas.

Gear, page 104: Bespoke suits at an unspeakable low price, Japan's pay-by-cell-phone service, and more.

Hits & Misses, by Owen Thomas, page 120

A small gamble pays off big for Greece's tourism industry; cheap brew goes down well north of the border; Japanese school kids snap up Kit Kats in hopes of a lucky break, Formula One's U.S. expansion turns into a blowout; and more.

The August 2005 issue is available on newsstands August 1. For more information, or to schedule an interview with a Business 2.0 writer or editor, contact Kurt Patat (212-725-2295 x 17, [e-mail]) Laura Goldberg (212-725-2295 x 15, [e-mail]).