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Business 2.0 Magazine August 2004 Issue Highlights; Special Global Issue.


SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  -- Business 2.0 Magazine

Editor's Letter: "The World Beat," page 12

What is more global than outsourcing? As an experiment, Business 2.0 outsourced the In Front section of the magazine to a team of writers in India. Josh Quittner's Editor's Letter outlines this first-of-its-kind initiative and concludes that journalism jobs are safe ... for now.

COVER FEATURE PACKAGE

Steal These Ideas:

What You Can Learn From the Most Innovative Companies and Smartest People on the Planet

"The Reality Factory," by Paul Sloan, page 74

Reality TV has become a worldwide phenomenon garnering high ratings and generating higher profits. Surprisingly, most American fans do not realize that U.K.-based FremantleMedia is responsible for some of the most popular reality programs on the planet, including hits like American Idol American Idol is an annual American televised singing competition, which began its first season on June 11, 2002. Part of the Idol franchise, it originated from the British reality program Pop Idol.  and The Apprentice. Business 2.0 explores the fine-tuning measures taken to customize each show for different worldwide markets.

Plus: "All Paths Lead to Bertelsmann," page 80

A road map of how Fremantle's German parent, Bertelsmann Media Worldwide, is cashing in on the Idol franchise.

"Quantum Leap quantum leap
n.
An abrupt change or step, especially in method, information, or knowledge: "War was going to take a quantum leap; it would never be the same" Garry Wills.
," by Paul Kaihla, page 84

Research and development labs worldwide are in a race to build a quantum computer (computer) quantum computer - A type of computer which uses the ability of quantum systems, such as a collection of atoms, to be in many different states at once. In theory, such superpositions allow the computer to perform many different computations simultaneously. . Leading the pack is Canada's D-Wave Systems D-Wave Systems, Inc. is a technology company, based in Burnaby, British Columbia. On January 19, 2007, it announced a working prototype of a commercially-viable quantum computer.  and the company's co-founder Geordie Rose. Once completed, this new breed of supercomputer has the potential to transform countless industries, from finance to nanotechnology. But ultimately, can D-Wave compete against tech goliaths?

"McProgrammers," by Om Malik Om Malik (born September 29 1966 in New Delhi, India) is an Indian-American technology writer. He is the founder of Giga Omni Media, Inc. and executive editor for the technology blog GigaOM.

Malik graduated from St.
, page 96

Rajendra Pawar created a global chain of computer schools that churns out low-cost techies for call centers and software farms. With more than 500,000 current students and 3 million alums, the India-based National Institute for Information Technology operates on a franchise model that has helped it reach pupils in 33 countries. Here is how Pawar launched a programming revolution.

"The New Bionic Man," by Paul Keegan, page 104

"Life without limitations" is the mantra at Iceland-based company Ossur. And it's a statement that rings true, as this $94 million firm continues to revolutionize the business of building prosthetic pros·thet·ic
adj.
1. Serving as or relating to a prosthesis.

2. Of or relating to prosthetics.



prosthetic

serving as a substitute; pertaining to prostheses or to prosthetics.
 legs. The company's efforts are making its clients better, stronger, and faster--and are bringing its own revenues higher and higher.

"Technology Map of the World," by Bob Parks, page 111

Business 2.0 offers a fully illustrated, detailed guide to the planet's emerging high-tech hot spots hot spots

acute moist dermatitis.
, from Boston to Beijing.

COLUMNS

The Big Picture, by Daniel Altman, page 30

Concerned about your retirement income? Then keep an eye on Chile. Its pension system, which is based on individual investment accounts, offers a preview of the model that President Bush hopes to implement.

Face Time, by John Heilemann, page 34

The complexion of globalization globalization

Process by which the experience of everyday life, marked by the diffusion of commodities and ideas, is becoming standardized around the world. Factors that have contributed to globalization include increasingly sophisticated communications and transportation
 is changing at lightning speed. Columbia University professor Jagdish Bhagwati says that free trade might just be the cure for many of the world's ills--if only we can stomach it.

The Human Factor, by Jeffrey Pfeffer, page 50

When will American companies follow in the footsteps of their European counterparts and realize that longer hours don't always add up to better work?

Titans of Tech Titans of Tech, also known as TechTV's Titans of Tech, was a 60 minute documentary type American television program on TechTV that profiled the tech industry's leaders. The show was produced and aired in 2001. , with John Battelle, page 93

From the Oracle lawsuit to customer relations to running your business by remote control, Henning Kagermann of the German tech powerhouse SAP has a lot to say about the current state of the software industry.

PLUS

In Front:

Marketing, page 21: The Athens Olympic Games are here--but smart sponsors are already looking to China, the more coveted cov·et  
v. cov·et·ed, cov·et·ing, cov·ets

v.tr.
1. To feel blameworthy desire for (that which is another's). See Synonyms at envy.

2. To wish for longingly. See Synonyms at desire.
 land of opportunity.

Next Big Thing, page 26: Digital money is changing at a rapid pace, allowing consumers from South Korea to Spain to trash their credit cards.

Growth Strategies, page 28: The race is on to build a car that will be affordable for India's burgeoning middle class.

What Works:

Eureka Moment, page 44: FCUKing brilliant: British clothing retailer French Connection was struggling in America--until its bad-boy adman ad·man  
n.
A man who designs, writes, acquires, or sells advertising.


adman
Noun

pl -men Informal a man who works in advertising

Noun 1.
 found salvation in four not-so-naughty letters.

Innovation, page 52: Japan-based Toto Ltd. is ready to conquer America with its high-tech toilets.

Bonus:

Investing, page 121: Investing in overseas real estate can be highly rewarding. Here's what you need to know before you invest.

Gizmos, page 126: A postcard-size Sony PC, the inflatable Office in a Bucket, your dry cleaner's worst nightmare, and more.

Road Warrior, page 128: Tips for overcoming jet lag jet lag

Period of adjustment of biological rhythm after moving from one time zone to another, experienced as fatigue and lowered efficiency. It reflects a delay in the synchronization of changes in the level of blood cortisol, the major steroid produced by the adrenal cortex
.

The August 2004 issue is available on newsstands July 26. For more information, or to schedule an interview with a Business 2.0 writer or editor, contact Laura Goldberg (212-725-2295 ext. 25, or Laurago@tryloncommunications.com) or Kurt Patat (212-725-2295 ext. 17, or Kurtp@tryloncommunications.com).
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 26, 2004
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