Business 2.0 Magazine April 2005 Issue Highlights.

SAN FRANCISCO -- COVER STORY: "What's Next for Apple" by Paul Sloan and Paul Kaihla, page 68

Apple is arguably one of the hottest companies on the planet. The iPod, along with a slick line of new PCs, has the company soaring to new heights. So what's next? Even though Apple CEO Steve Jobs has been tightlipped, Business 2.0 has done some clever sleuthing and reveals what's coming down the pike in the near future.

Plus:
            "The Secrecy of Success," page 78
            An in-depth look at how "a shroud of secrecy" has enabled
            Steve Jobs to thwart his rivals and build buzz.

OTHER FEATURE ARTICLES

"The Great Giveaway," by Erick Schonfeld, page 80

Amazon, eBay, and Google are opening their myriad of databases to let eager programmers and would-be entrepreneurs scavenge for parts. Is this folly or fortune? Business 2.0 explains why these tech monoliths are unlocking their billion-dollar data troves and how you can take advantage.

Plus:
            "Look Who's Piggybacking?" page 62
            A guide to the most innovate products and services that
            have emerged since the data giants opened their
            once-guarded gates.

"The Bottom Line Design Awards," by Elizabeth Esfahani, Susana Hamner, Monica Khemsurov, Matthew Maier, and Matt Palmquist, page 82

Business 2.0 and Frog Design reveal the winners of the first-annual Bottom Line Design Awards honoring products that were able to strike the delicate balance between beautiful design and commercial success. Inaugural winners include Livestrong Wristband, Virgin Atlantic, Apple, Fiskars, Pixar, Millau Viaduct and Motorola.

"The Fall of the House of Mondavi," by Robert F. Howe, page 98

After putting Napa Valley on the map and spearheading the $22 billion U.S. wine industry, what is next for 91-year-old wine mogul Richard Mondavi--now that he's lost the company that started it all?

"Master and Server," by G. Pascal Zachary, page 105

Over 20 years ago, young Sun Microsystems employee Andy Bechtolsheim pioneered network computing. Business 2.0's G. Pascal Zachary talks to Bechtolsheim in a one-on-one interview, talking about his move back to Sun and how he plans to re-invent the game all over again.

COLUMNS

The Big Picture, by Jonathan Weber, page 30

Smart insurers and employers are increasingly eyeing disease management as a vital tool to cut skyrocketing health care bills.

Face Time, by John Heilemann, page 32

NASCAR CEO Brian France helped turn stock-car racing from a rural Southern tradition into big business. Columnist John Heilemann explores his strategies to expand into other arenas across the country.

The Human Factor, by Jeffrey Pfeffer, page 66

Want to create a blueprint for success? According to Stanford University Graduate School of Business Professor and Business 2.0 Columnist Jeffrey Pfeffer, forget about taxes and bureaucrats. If you want a strong company, invest in brainpower.

PLUS

What's Next:

Mobile Technology, page 25: How everyone from farmers to automakers to techies is cashing in on the $5 billion GPS economy.

Product Design, page 24: Vespa goes back to school and finds fresh inspiration from students.

Retail, page 28: The genius behind the Starbucks land grab reveals the secrets to getting the best location--and why location is so important.

What Works:

Marketing, page 37: A look at how the mix of a strong marketing campaign backed with a celebrity endorser can result in tremendous sales.

How To, page 42: A guide to sizing up potential management talent.

Product Development, page 58: By aligning with developers, Logitech became a front-runner in the race to sell accessories for videogames.

Playbook:

"Brainstorming for Better Brainstorming," page 109: Step-by-step tips for more effective brainstorming techniques.

What's Cool:

Financial Planning, page 117: Taxing vacation; the Dutch Iris Inn in Connecticut will turn down your bed--and do your taxes.

Travel, page 120: A profile of four hotels that bring the gym right into your room.

Hits & Misses, page 128: Unilever product placement on The Apprentice; LeapFrog tries to target an older market; PlanetOut in high orbit; Intuit jumps into tax season; and Hebrew National experiences a wiener shortage.

The April 2005 issue is available on newsstands March 28th. For more information, or to schedule an interview with a Business 2.0 writer or editor, contact Kurt Patat (212-725-2295 x17, [e-mail]) Laura Goldberg (212-725-2295 x25, [e-mail]).