Business 2.0 Launches Second Annual Sweet Spot Awards; Search for the Year's Most Inventive Marketers Begins.Business Editors SAN FRANCISCO--(BUSINESS WIRE)--Feb. 10, 2003 Business 2.0 magazine has issued a call for entries for the second annual Sweet Spot Awards, in search of the most innovative and successful marketers of the past year. Winners of the 2003 Business 2.0 Sweet Spot Awards will be announced in the May issue, on newsstands April 28. Last year's winners included BMW's Mini USA, Showtime's Queer as Folk Queer as Folk may refer to:
in full British Airways PLC International passenger airline based in London. In 1936 British Airways Ltd. was founded through the merger of three smaller airlines. . "Over the past year, corporate belt-tightening has fostered the need for many marketers to conceive conceive /con·ceive/ (kon-sev´) 1. to become pregnant. 2. take in, grasp, or form in the mind. con·ceive v. 1. To become pregnant. 2. more cost-effective campaigns. And, with the development of new technologies, several have been able to meet those budget restraints while still breaking creative boundaries," said Josh Quittner Joshua Quittner is an American journalist. He is editor of Business 2.0, which he joined in April 2002 after seven years at Time Inc. where he served as technology editor for Time Magazine and its technology supplement Time Digital (later called , editor of Business 2.0. "By spotlighting these compelling marketing achievements, we'll also be able to reveal key strategies and groundbreaking ideas that our readers can effectively apply to their own businesses." Business 2.0 seeks submissions in three categories: Most Innovative Campaign: This award honors companies whose campaigns have made highly effective and innovative use of technology to introduce influential new marketing tactics. Campaigns should have a technology component but are not restricted to technology-only efforts and may be part of an integrated online-offline initiative. Campaigns of all size are eligible. Biggest Bang for the Buck Buck after murder of his master, leads wolf pack. [Am. Lit.: The Call of the Wild] See : Dogs Buck clever and temerarious dog perseveres in the Klondike. [Am. Lit.: Call of the Wild] See : Resourcefulness : With marketing budgets and corporate and consumer spending Consumer demand or consumption is also known as personal consumption expenditure. It is the largest part of aggregate demand or effective demand at the macroeconomic level. down, these are challenging times for marketers. This award goes to companies that have accomplished a lot more with a lot less. The winning campaign will have had the greatest marketing success per dollar invested. Local, regional, or national campaigns are eligible but must cost less than $250,000 for local, less than $1 million for regional, or less than $2 million for national. Best Brand Overhaul: This award celebrates companies that have taken an old or tired brand and shot it full of energy. Judges will examine both creativity and how much buzz the new brand is getting, as well as how the rebranding has affected continuity of the brand image and product sales. Campaigns of all sizes are eligible. Submissions will be evaluated by Business 2.0 editors and a panel of distinguished marketing, academic, and creative professionals. Submission rules and an online entry form can be found at: http://www.business2.com/awards. All entries must be submitted online. Deadline for entries is Feb. 18, 2003, at 12 p.m. EST P.M. also p.m. or p.m. abbr. post meridiem Usage Note: By definition, 12 a.m. . About Business 2.0 Business 2.0, a monthly magazine about what works in business today, is published out of The FORTUNE Group at Time Inc., an AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Time Warner company. For more information, visit www.business2.com. |
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