Business 2.0 Launches Multimedia Marketing Campaign.SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- Business 2.0 magazine (www.business2.com) has launched a nationwide multimedia marketing campaign, on the heels of the publication's recent rate base increase and record-year of advertising revenue growth. The multi-tiered initiative involves direct marketing, an electronic and print campaign, as well as an airport diorama creative campaign targeted specifically to business travelers. The campaign was created by Fusebox, a creative and technology firm based in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . "The magazine's continued growth over the past year underscores its position as a must-read for those who want to succeed in business today," stated Chris Poleway, president, The Fortune Group, which publishes Business 2.0. "It is an ideal time to launch a marketing campaign to expand upon the momentum and bring in more readers by highlighting that Business 2.0 is effectively reaching a new market of leaders." The campaign launched in early October with a targeted email to over 2.8 million prospective subscribers offering a free digital download  The perspective and/or examples in this article do not represent a world-wide view. Please [ edit] this page to improve its geographical balance. of the magazine. The print ad, rolling out throughout the end of the year in a number of select Time Inc. publications, positions Business 2.0 as "The Business Magazine for Those Who Color Outside the Lines Outside the Lines, or also referred to as OTL, is an Emmy Award winning television program on ESPN that looks "outside the lines" and examines critical issues in American sports on and off of the field of play. ." Concurrently, online ads will run on select Time Inc. Interactive outlets, as well as AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , Netscape and CNN CNN or Cable News Network Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world. Internet properties. In addition, similar creative will appear in airport dioramas in major hub cities, including Atlanta, Boston, Chicago, Dallas, Detroit, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and San Francisco. The marketing campaign extends to the magazine itself, with the December issue premiering a new tagline, "The Playbook for a New Generation of Leaders(TM)". The campaign also includes a targeted email to over 2.8 million prospective subscribers offering a free digital download of the magazine. These initiatives follow a year of strong growth in the magazine's advertising revenue, with the Publisher's Information Bureau (PIB See NIST binary. ) reporting in October an increase of 22.2% year-over-year. Additionally, in January 2005, Business 2.0 is slated to raise its advertising rate base to 600k, a 9.1 percent increase over its previous rate base of 550k. "This campaign solidifies Time Inc.'s continued commitment to Business 2.0," said Publisher Lisa Bentley. "The magazine is successfully meeting reader demand with its unique editorial aimed at our core audience of business leaders and decision-makers, proving that the magazine's focus of being the playbook for a new generation of leaders is on target." ABOUT BUSINESS 2.0 Business 2.0 explores the new ways smart companies - and the people who lead them - are using strategy, technology, and innovation to succeed. The magazine is published by the FORTUNE Group at Time Inc., a Time Warner company. |
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