Business 2.0 Kicks Off New Ad Campaign; Seven Key Industry Leaders Celebrated As Business Transformers.BRISBANE, Calif.--(BUSINESS WIRE)--Feb. 26, 1999--Business 2.0 -- the magazine of business in the Internet Age -- is launching a new ad campaign celebrating Transformers. Transformers are successful leaders creating new ways of doing business, by capitalizing on the Net. The campaign, developed by Arnold Ingalls Moranville, targets the marketing and media community with the message that Transformers are key people to reach with their advertising dollars. They are young, affluent business people with the vision, power, influence, and money to change business, culture, and lifestyles. Business 2.0 delivers more Transformers than any other business magazine. The ads feature key industry executives in today's dramatically changing business environment, including: Scott McNealy Scott McNealy (born November 13, 1954 in Columbus, Indiana) was the Chairman of Sun Microsystems, the computer technology company he co-founded in 1982 along with Vinod Khosla, Bill Joy, and Andy Bechtolsheim. , Chairman of Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. ; David Pottruck, Co-CEO, Charles Schwab Charles Schwab can refer to:
Thomas was born in London. His father, Martin Robertson, was an internationally-distinguished professor of classical Greek art and , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Headspace head·space n. The volume left at the top of an almost filled jar, tin, or other container before sealing. Noun 1. headspace - the volume left at the top of a filled container (bottle or jar or tin) before sealing ; George Bell George Bell is a name shared by several people:
Nicholas Ricci, Publisher of Business 2.0, is thrilled about the new campaign. "Business 2.0 burst on the scene eight months ago to critical applause and propelled itself into the most competitive magazine market in the U.S. We now have eight issues under our belt with a solid ad base and growing brand equity. Now, the Transformer campaign will convey the uniqueness of our reader. If you want to talk to our reader, talk to us." "What is special about working with people like Simpson and Bell, is the enthusiasm they have for Business 2.0," explains Diane Carlson, Director of Marketing. The ad concepts are simple, elegant, and direct in style. The black and white images are dramatic and make the connection strong and immediate. These ads embody our magazine...they're approachable and engaging." About Business 2.0 Business 2.0, an international monthly publication from Imagine Media, Inc., debuted on newsstands July 7, 1998. Business 2.0 is written for Transformers-innovative people with the power, influence, and money to change business. Each month, through in-depth, analytical, and insightful reporting, Business 2.0 provides the ideas and information these individuals need to succeed in the Internet Age. About Imagine Media, Inc. Imagine Media, Inc. (www.imaginemedia.com), founded in 1994, is a privately held media company headquartered in Brisbane, California. Its publications and Websites focus on areas of interest, which have been revolutionized by the smart uses of digital technology and target people who share passion about these interests. Offering a mix of three integrated media (print, CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). , and the Internet), Imagine publishes market-leading magazines, Web networks, and is a major shareholder in Imagine Radio. The magazines are: Business 2.0, MacAddict, Maximum PC, Next Generation, PC Accelerator, PC Gamer, Game Business, and PSM PSM PlayStation Magazine PSM Process Safety Management (chemical industry) PSM Porsche Stability Management PSM Platform-Specific Model(s) PSM Platform Support Module PSM Professional Science Master's ; the Web networks are Power Students Network (www.powerstudents.com), ChickClick (www.chickclick.com), the Daily Entertainment Network (www.theden.com), the Imagine Games Network (www.imaginegames.com), and the MacAddict Network (www.macaddict.com). About the Transformer Campaign Agency: Arnold Ingalls Moranville-San Francisco, CA Client: Business 2.0-Brisbane, CA Medium: Consumer Print Creative Directors: David Moranville and Rob Ingalls Photography: Robert Mizono |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion