Business 2.0 Grows and Grows and Grows and Grows; Another Circulation Increase? Yup. Its Third Since Inception Last Year.

BRISBANE, Calif.--(BUSINESS WIRE)--Sept. 30, 1999--

Business 2.0 today announced that demand is so strong for the premier magazine of business in the Internet Age that it will raise its rate base from 160,000 to 210,000 effective with the January 2000 issue.(1)

Since the magazine's launch on a hot and sticky afternoon in July 1998, its rate base has risen three times -- a 68% overall increase in circulation.

Imagine Media Inc.'s CEO Chris Anderson raves, "We give the people what they want...when you provide the ingredients necessary to succeed in business -- in a package as thoroughly digestible as Business 2.0 -- you attract business leaders ravenous for that indispensable knowledge."

"The Net is changing every aspect of business, from the way companies are created and financed to the way they develop markets and serve customers," adds Business 2.0's editor-in-chief James Daly. "Business 2.0 is created for people with a passion to succeed in the Internet Age by people who share that same passion. What's not to love?"

Readers aren't the only ones who are excited about the quality and importance of Business 2.0's editorial and design. Before it was a year old, Business 2.0 claimed several prestigious awards from the publishing community including Best Special Interest Publication, Best New Publication, and Best Overall Publication from the WPA Maggie Awards, as well as Best Newcomer from the Computer Press Association.

Business 2.0 was also recently announced as an Ozzie Award finalist for Best New Consumer Magazine Design and Best Consumer Cover by Folio: The Ozzie Awards celebrate excellence in magazine design.

"We're on a roll," notes Holly Klingel, VP of Circulation at Imagine. "Advertisers will be happy to learn that Business 2.0's BPA Statement for the six-month period ending June 1999 reveals over-delivery. Our advertisers received 23% more circulation than they paid for.(1) If Chris finds out about this, I'm toast!"

What's next for Business 2.0? "We're gearing up for yet another rate base increase for July of 2000," says Klingel.

About Business 2.0

Business 2.0 (www.business2.com) is an award-winning and international monthly publication from Imagine Media, Inc. With a current circulation rate base of 160,000, Business 2.0 is written for Transformers -- innovative people with the power, influence, and affluence to change business and culture. Each month, through in-depth, analytical, and insightful reporting, Business 2.0 provides the ideas and information these individuals need to succeed in the Internet Age.

Business 2.0 won three 1999 Maggie Awards from the Western Publications Association, including Best Overall Consumer Publication, Best New Consumer Publication, and Best Special Interest Consumer Publication. Business 2.0 was also honored as the Best Newcomer and a finalist for Best Overall General Interest Publication by the Computer Press Association.

About Imagine Media, Inc.

Imagine Media (www.imaginemedia.com) is one of America's fastest-growing publishers of magazines and Websites. Its success is based on the "passion" strategy: creating products that consumers are truly excited about. It is now a part of The Future Network plc (www.futurenet.com), a media company originally founded by Imagine's CEO Chris Anderson in 1985.

Based in the San Francisco Bay Area, Imagine Media's publications sell in excess of 1.8 million copies per month. Its market-leading titles include: Business 2.0, MacAddict, Maximum PC, PC Gamer, PC Accelerator, PSM: 100% Independent PlayStation Magazine, Next Generation, Official Sega Dreamcast Magazine, NGamer, Games Business, the MacDaily Network, and the MaximumPC Network.

(1) Based on Publisher's own projections and data.