Business 2.0 Expands Online Team; Business2.com Staffs Up In Anticipation of Site Expansion.Business Editors/Hi-Tech Writers BRISBANE, Calif.--(BUSINESS WIRE)--April 18, 2000 The Business Division of Imagine Media Inc., publisher of the award-winning consumer business magazine Business 2.0, today announced a series of key hires tapped to fuel the rapid growth of its companion Website, Business2.com. "We are continuing to expand upon an incredible team of bright, entrepreneurial individuals who are determined to grow Business2.com as the definitive site for Transformers-people with the power, influence, and insight to re-invent their companies for the New Economy," states Michela O'Connor Abrams, president of Imagine Media's Business Division. "Each of our strategic new hires will play an invaluable role in furthering the success of Business2.com." Spearheading the efforts of Business2.com is Online Vice President/General Manager Nicole Brown. Brown joins Business2.com from Red Herring Red Herring A preliminary registration statement that must be filed with the SEC describing a new issue of stock (IPO) and the prospects of the issuing company. Notes: magazine, where she served as advertising director. She brings over 14 years of advertising and publishing experience to Business2.com. "I'm thrilled to be working with this team of extremely talented, dedicated, and knowledgeable individuals who are expanding Business2.com beyond the Business2.0 magazine content," states Brown. "Our primary goal over the next few months is to build a truly robust, lively, and useful site that serves the needs of our audience. As Business2.com comes to life, we plan to deliver daily unique content, provide extensive business resources, and build a thriving community in which our business pioneers can share their thoughts on issues central to the New Economy." Supporting Brown and the online efforts are new hires Robert Spears, chief strategist; Marc Anderson Marc Anderson, is an American percussionist who has toured and recorded with Steve Tibbetts since 1977. He has also toured and/or recorded with artists such as Lorie Line, Bradley Joseph, Butch Morris, John Devine, Tony Moreno, Don Cherry, Peter Mayer, Peter Ostroushko, Claudia , senior webmaster; and Jim Welte, online reporter. Spears joins the staff from Red Herring, where he helped increase their online traffic four-fold as product manager. He oversees strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. and business development for Business2.com. Anderson, who joins Business2.com from Yosho where he was system administrator/senior Web developer, will be responsible for implementing creative solutions to the technological underpinnings of the site. Welte will add original content to enhance and compliment the content currently culled from Business2.0 magazine. Business2.com has achieved more than 390 percent impression growth from August 1999 to March 2000, with over 360 percent growth in unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. . The site has attracted a wide range of advertisers and clients including 3Com, Anderson Consulting, GTEi, FairMarket, Flycast, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Office.com, Oracle, PricewaterhouseCoopers, and ValueClick.com. The number of subscribers to the monthly email newsletter, "Business 2.0 Lineup" has doubled in the past four months and is continuing to grow rapidly as the Website expands. Joining Business2.com: Nicole C. Brown, Vice President/General Manager Brown is responsible for directing all aspects of Business2.com, from sales and marketing to editorial content and operations. Brown comes to Imagine with over 14 years in publishing, advertising, and Internet experience, primarily in sales, marketing, and strategic business planning. She has held management positions at Red Herring, Conde Nast, and The New Yorker. Most recently, she served as advertising director at Red Herring magazine where she was responsible for increasing revenue 300 percent over a three-year period. Prior to publishing, Brown worked in advertising, planning, and buying media. Brown holds a degree in French Literature from the University of Virginia. Robert Spears, Chief Strategist Spears oversees strategic planning and business development for Business2.com. He joins the Business 2.com team after helping Red Herring increase their online traffic four-fold within one year. Prior to his migration to the media industry, Spears worked for several high-tech startups over a ten-year period in roles ranging from software engineer to product manager. He has an MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration from the Haas School of Business, University of California at Berkeley (body, education) University of California at Berkeley - (UCB) See also Berzerkley, BSD. http://berkeley.edu/. Note to British and Commonwealth readers: that's /berk'lee/, not /bark'lee/ as in British Received Pronunciation. and a B.S. in Computer Science from the University of Maryland University of Maryland can refer to:
Marc Anderson, Senior Webmaster Anderson joins Business2.com from Yosho, where he was system administrator/senior web developer. He has worked for clients including Hewlett-Packard, BroadVision, Yerba Buena yerba buena (yĕr`bə bwā`nə), trailing evergreen perennial (Micromeria chamissonis) of the family Labiatae (mint family). It is native to W North America and especially common to woodland areas along the Pacific coast. Center for the Arts, and ZDTV ZDTV Ziff Davis Television . Jim Welte, Online Reporter Welte spent his first year in journalism covering sports and regional news for The Philadelphia Inquirer Philadelphia Inquirer Morning newspaper, long one of the most influential dailies in the eastern U.S. Founded in 1847 as the Pennsylvania Inquirer, it took its present name c. 1860. It was a strong supporter of the Union in the American Civil War. and Montgomery Newspapers in Southeastern Pennsylvania. After moving to San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , he was the editor of the Bulldog Reporter for three years. Welte has also freelanced for Reuters, Mother Jones, Forbes ASAP (chat) asap - As soon as possible. , Media Mark and Ink Blot magazine. About Business 2.0 Business 2.0 (www.business2.com) is an award-winning, international monthly publication from Imagine Media, Inc. Based on the belief that the Internet is changing the rules of business, the magazine is aimed at "Transformers"-people with the power, influence, and insight to re-invent their companies for the New Economy. Each month, through in-depth analytical reporting, Business 2.0 provides the ideas and information these business leaders need to succeed in the Internet Age. Business 2.0 won three 1999 Maggie Awards from the Western Publications Association, including Best Overall and New Consumer Publication, and Best Special InterestConsumer Publication. Business 2.0 was also honored as the Best Newcomer by the Computer Press Association and won Folio's Editorial Excellence Award and two Silver Ozzies for magazine design in 1999. This year, the publication has already won Best Business and Finance Publication from the Western Publications Association at the 2000 Maggie Awards, and has been named a 2000 National Magazine Awards finalist by the American Society of Magazine Editors For the engineering society, see . The American Society of Magazine Editors (ASME) is an industry trade group for editors of magazines published in the United States. The group advocates on behalf of member organizations with respect to First Amendment issues, and serves as a (ASME ASME - American Society of Mechanical Engineers ) in the category of General Excellence. Business 2.0 was also recognized by AdWeek as one of the five top Upstarts-a category created by AdWeek to recognize magazines that are experiencing incredible growth. About Imagine Media, Inc. Imagine Media (www.imaginemedia.com) is one of America's fastest-growing publishers of magazines and Websites. Its success is based on the "passion" strategy: creating products that excite tech-savvy consumers. Based in the San Francisco Bay Area “Bay Area” redirects here. For other uses, see Bay Area (disambiguation). The San Francisco Bay Area, colloquially known as the Bay Area or The Bay , Imagine Media's publications sell in excess of 1.8 million copies per month. Its market-leading titles include: Business 2.0, Games Business, MacAddict, Maximum PC, Next Generation, Official Sega Dreamcast Magazine, PC Accelerator, PC Gamer, PSM PSM PlayStation Magazine PSM Process Safety Management (chemical industry) PSM Porsche Stability Management PSM Platform-Specific Model(s) PSM Platform Support Module PSM Professional Science Master's : 100% Independent PlayStation Magazine, and on the Web: DailyRadar.com, the MacDaily Network, and the MaximumPC Network. Imagine Media recently merged into The Future Network plc (www.futurenet.com), the media company founded by Imagine's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Chris Anderson in 1985. The Future Network employees over 1400 people, publishes over 120 magazines worldwide, and has extensive online activities attracting the attention of 4.6 million unique visitors and generating over 58 million page views per month. The Future Network conducts operations in the United States, the United Kingdom, France, Germany, and Italy. |
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