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Business 2.0'S Giant Heart-Pumper of an Issue; October's 268 Page Folio Represents an Increase of 100%.


BRISBANE, Calif.--(BUSINESS WIRE)--Sept. 30, 1999--

Business 2.0 today announced its overall ad page count for October 1999 came in at more than 163 pages-a 218% increase from its Premiere/July 1998 issue.

Advertisers such as Mercedes, Levi's, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Minolta, and PriceWaterhouseCoopers are examples of leading brands that choose Business 2.0 to reach close to half a million Transformers -- innovative people with the power, influence, and affluence to change business and culture. Business 2.0's November issue is shaping up to be even more remarkable with more than 206 pages of advertising and a folio size of 342 pages.

"We've had a phenomenal year," beamed Chris Anderson Chris Anderson may mean:
  • Chris Anderson (TED), curator of the TED Conference
  • Chris Anderson (writer), author, journalist, editor-in-chief of Wired Magazine
, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Imagine Media, Inc. "Just occasionally in publishing do you see a magazine that takes off like a rocket...Business 2.0's numbers have taken everyone's breath away."

"Business 2.0's demographics are a must for high-end consumer, business, and technology brands," added Diane Carlson, Director of Marketing at Business 2.0. "Currently, our readers spend every day building the Internet Economy The Internet Economy refers to conducting business through markets whose infrastructure is based on the Internet and World-Wide Web. An Internet economy differs from a traditional economy in a number of ways, including: communication, market segmentation, distribution costs, and price. . As this gold rush continues to unfold, our reader base will continue to grow at a rapid pace."

Over the last year, Business 2.0 Editor in Chief James Daly James Daly may refer to:
  • James Daly, 1st Baron Dunsandle and Clanconal (1782-1847) was an MP for County Galway, Ireland.
  • James Daly (Irish Land League) (1838-1910) was an organizer of the first Irish Land League meeting in 1879 and owner-editor of the Connaught
 has led the way to create an international monthly magazine that documents fundamental shifts in the way business is done in the Internet Economy -- from the way companies are created and financed to how they build markets and serve customers.

"By providing in-depth coverage of the strategies and business models emerging in the Internet Age, Business 2.0 has filled a void left by other business publications," explained Daly. "It is a proven resource for business people who are transforming business -- whether they're spearheading a dot-com company An organization that offers its services exclusively on the Internet, either via the user's Web browser or a client program that must be installed in the user's computer. Amazon.com, Yahoo!, Google and eBay are examples of dot-com companies.  or leading an Internet initiative within a Fortune 500 company."

Business 2.0 will build upon its award-winning brand and become involved in other arenas -- conferences, seminar series, and online programs are in development for 2000. Business 2.0 re-launched its Website (www.business2.com) to improve navigability nav·i·ga·ble  
adj.
1. Sufficiently deep or wide to provide passage for vessels: navigable waters; a navigable river.

2. That can be steered. Used of boats, ships, or aircraft.
, increase content, and introduce interactive components. Business 2.0 was recently announced as an Ozzie Award finalist for Best New Consumer Magazine Design and Best Consumer Cover by Folio:. The Ozzie Awards celebrate excellence in magazine design.

About Business 2.0

Business 2.0 (www.business2.com) is an award-winning and international monthly publication from Imagine Media, Inc. With a current circulation rate base of 160,000, Business 2.0 is written for Transformers -- innovative people with the power, influence, and affluence to change business and culture.(a)

Each month, through in-depth, analytical, and insightful reporting, Business 2.0 provides the ideas and information these individuals need to succeed in the Internet Age. Business 2.0 won three 1999 Maggie Awards from the Western Publications Association, including Best Overall Consumer Publication, Best New Consumer Publication, and Best Special Interest Consumer Publication. Business 2.0 was also honored as the Best Newcomer and a finalist for Best Overall General Interest Publication by the Computer Press Association.

About Imagine Media, Inc.

Imagine Media (www.imaginemedia.com) is one of America's fastest-growing publishers of magazines and Websites. Its success is based on the "passion" strategy: creating products that consumers are truly excited about. It is now a part of The Future Network plc (www.futurenet.com), a media company originally founded by Imagine's CEO Chris Anderson in 1985.

Based in the San Francisco Bay Area “Bay Area” redirects here. For other uses, see Bay Area (disambiguation).

The San Francisco Bay Area, colloquially known as the Bay Area or The Bay
, Imagine Media's publications sell in excess of 1.8 million copies per month. Its market-leading titles include: Business 2.0, MacAddict, Maximum PC, PC Gamer PC Gamer is a magazine founded in 1993 devoted to PC gaming and published monthly by Future Publishing. The magazine features news on developments in the video game industry, previews of new games, and reviews of the latest popular PC games, along with other features , PC Accelerator PC Accelerator (PCXL) was a personal computer game magazine that was published by Imagine Media (now a subsidiary of Future Publishing). It was known for its Maxim-like humor and photography, and its last issue was dated June 2000. , PSM PSM PlayStation Magazine
PSM Process Safety Management (chemical industry)
PSM Porsche Stability Management
PSM Platform-Specific Model(s)
PSM Platform Support Module
PSM Professional Science Master's
: 100% Independent PlayStation Magazine, Next Generation, Official Sega Dreamcast Magazine, NGamer, Games Business, the MacDaily Network, and the MaximumPC Network.

(a) Based on Publisher's own projections and data.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 30, 1999
Words:626
Previous Article:Business 2.0 Grows and Grows and Grows and Grows; Another Circulation Increase? Yup. Its Third Since Inception Last Year.
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