Bush Communications Named Project Angel Food's ``Volunteer of the Year'' for Contribution of Web Site, Advertisements and Marketing Services.MARINA DEL REY Del Rey may refer to:
Marina del Rey-Based Marketing Communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales Firm Cited for Exceptional Volunteer Service to Respected L.A. Non-Profit Recognizing Bush Communications Inc., a Marina del Rey marketing communications firm, for a year of outstanding dedication and service to the cause of fighting the loneliness and alienation experienced by those living with AIDS, Project Angel Food named the company its Volunteer of the Year for 1998-99. Project Angel Food prepares and delivers more than 1,200 hot and frozen meals daily to people who are disabled with HIV/AIDS HIV/AIDS Human Immunodeficiency Virus/Acquired Immune Deficiency Syndrome throughout the greater Los Angeles area The Greater Los Angeles Area, or the Southland, is the agglomeration of urbanized area around the city of Los Angeles, California, United States. There are two "official" definitions—the Los Angeles metropolitan area consisting only of the Los Angeles and Orange . Bush Communications has done a variety of pro bono Short for pro bono publico [Latin, For the public good]. The designation given to the free legal work done by an attorney for indigent clients and religious, charitable, and other nonprofit entities. work for the organization over the past year, including creating for the organization a visually stunning new Web site that offers a glimpse into its work and mission. As Project Angel Food commemorated its 10th year of service to the community, the Web site's creative team at Bush Communications saw an opportunity to expand the organization's reach into the community with a state-of-the-art site. The all new www.angelfood.org was launched at Project Angel Food's 1999 Angel Awards -- a special 10th-anniversary event honoring Elizabeth Taylor Noun 1. Elizabeth Taylor - United States film actress (born in England) who was a childhood star; as an adult she often co-starred with Richard Burton (born in 1932) Taylor . Opening with an animated sequence featuring photos and quotes from three individuals -- a client, Project Angel Food's Executive Director John Gile, and 10th Anniversary Fund Co-Chair Whoopi Goldberg Whoopi Goldberg (born November 13, 1955) is an American actress, comedian, radio presenter, and author. Goldberg is one of only ten individuals who have won an Emmy, a Grammy, an Oscar, and a Tony Award, counting Daytime Emmy Awards. -- it features a variety of areas for visitors to browse, including news about the organization, an electronic "store," and a range of opportunities to contribute to the Project Angel Food cause, from donating to volunteering. Another key element of the site was an electronic "Memory Book," created as a donation opportunity for site visitors to memorialize me·mo·ri·al·ize tr.v. me·mo·ri·al·ized, me·mo·ri·al·iz·ing, me·mo·ri·al·iz·es 1. To provide a memorial for; commemorate. 2. To present a memorial to; petition. loved ones loved ones npl → seres mpl queridos loved ones npl → proches mpl et amis chers loved ones love npl who have lost the battle to AIDS. The site also features a historical timeline and an events calendar, and a Spanish-language version of the site will soon be available. "Bush Communications has done so much to help our cause this past year, that there really was no question about their being named our Volunteer of the Year," said Ken Hurd, director of development and communications at Project Angel Food. "The Web site they created for Project Angel Food is a real work of art, and we've gotten such tremendously positive response to it. The new site also allows us to take advantage of the growing field of e-commerce and e-philanthropy. The work Bush has done has really helped move the organization to the next level and prepare us for our next 10 years of service. The fight is not over." The relationship has proven to be an extremely positive experience for Bush Communications as well. "It has been incredibly rewarding for us to be involved with an organization as important as Project Angel Food this year, and we are honored to be recognized with this distinguished award," said William Bush, chief executive officer of Bush Communications. "They are doing such significant work in feeding and helping to alleviate the isolation and loneliness felt by people suffering from AIDS, that when we were given the opportunity to work with the organization, there was no question -- we leapt at it. "We're happy we've been able to help their mission and their reach into the community. Contributing to Project Angel Food is for us a labor of love." In addition to the Web site, Bush Communications contributed its services in the creation of a series of advertisements based on a "Just Add Love" theme that ran in local publications, including L.A. Weekly. The firm also designed and built a booth for Project Angel Food's annual Divine Design charity fashion event, as well as other assorted marketing materials, including a bookmark A stored location for quick retrieval at a later date. Web browsers provide bookmarks that contain the addresses (URLs) of favorite sites. Most electronic references, large text databases and help systems provide bookmarks that mark a location users want to revisit in the future. promoting the launch of the Web site. Bush Communications is an integrated marketing communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or firm offering creative marketing and design solutions for clients of all sizes, from start-ups to Fortune 500 companies. The company's team of creative professionals includes experienced marketing and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most specialists, graphic artists, designers, writers and Web developers. Located in Marina del Rey, Bush Communications serves clients in business-to-business and consumer industries, including high technology, services, fashion and entertainment. |
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