Printer Friendly
The Free Library
19,585,452 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Busch NA to reach 39 states with expanded distribution; consumer, retailer demand leads to growth for sub-premium-priced non-alcohol brew.


ST. LOUIS--(BUSINESS WIRE)--Sept. 25, 1995--Less than 11 months after Busch NA hit the market, Anheuser-Busch will expand distribution of its sub-premium-priced non-alcohol brew to 39 states and the District of Columbia District of Columbia, federal district (2000 pop. 572,059, a 5.7% decrease in population since the 1990 census), 69 sq mi (179 sq km), on the east bank of the Potomac River, coextensive with the city of Washington, D.C. (the capital of the United States). .

Busch NA, a member of the Busch family of beers, will be introduced into 16 new states on Monday, October 2. Consumers will now be able to enjoy Busch NA -- which combines the great taste of a Busch beer Busch Beer (originally known as Busch Bavarian Beer) was introduced in 1955 by St. Louis, Missouri-based Anheuser-Busch, and was distributed mainly in the Midwestern and Southeastern parts of the United States during its early years.  with virtually no alcohol -- in Arkansas, Colorado, Connecticut, Delaware, Kansas, Louisiana, Maine, Maryland, Massachusetts, Michigan, Mississippi, Nebraska, New Hampshire New Hampshire, one of the New England states of the NE United States. It is bordered by Massachusetts (S), Vermont, with the Connecticut R. forming the boundary (W), the Canadian province of Quebec (NW), and Maine and a short strip of the Atlantic Ocean (E). , New Jersey, Rhode Island Rhode Island, island, United States
Rhode Island, island, 15 mi (24 km) long and 5 mi (8 km) wide, S R.I., at the entrance to Narragansett Bay. It is the largest island in the state, with steep cliffs and excellent beaches.
, Vermont and the District of Columbia.

"Since we debuted Busch NA in 15 states last November, consumers across the country have demonstrated solid support and demand for an Anheuser-Busch product in the sub-premium-priced, non-alcohol brew segment," said Bill Ellis Bill Ellis (born January 3, 1950) is an American folklorist. Educated at the University of Virginia (BA, 1972) and at Ohio State University (MA, 1973, Ph.D, 1978), he is currently professor of English and American studies at Penn State Hazleton. , Busch NA brand manager. "Considering Busch NA's popularity and the continued growth of the sub-premium non-alcohol brew segment, we believe now is the right time to offer consumers one more reason to 'Head for the Mountains.'"

The Busch family of beers -- featuring Busch, Busch Light and Busch NA -- continues its trend of impressive growth. In mid- September, Busch and Busch Light were introduced in California, increasing their distribution to 48 states and the District of Columbia. The Busch family combined has experienced sizable siz·a·ble also size·a·ble  
adj.
Of considerable size; fairly large.



siza·ble·ness n.
 growth during the last four years, and is one of only four 10-million-plus barrel families. Busch NA became available to consumers in eight additional states since rolling out last November.

Like Busch and Busch Light, Busch NA is brewed with the finest natural ingredients, including hops, barley barley, annual cereal plant (Hordeum vulgare and sometimes other species) of the family Gramineae (grass family), cultivated by humans probably as early as any cereal.  malt, cereal grains and water. The alcohol is carefully removed from Busch NA through an evaporation evaporation, change of a liquid into vapor at any temperature below its boiling point. For example, water, when placed in a shallow open container exposed to air, gradually disappears, evaporating at a rate that depends on the amount of surface exposed, the humidity  process at the end of the brewing cycle. Busch NA contains less than 0.5 percent alcohol by volume, the maximum alcohol content allowed by the Bureau of Alcohol, Tobacco and Firearms This is an extensive list of small arms — pistol, machine gun, grenade launcher, anti-tank rifle — that includes variants.

: Top - 0–9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

A
  • A-91 (Russia - Compact Assault Rifle - 5.
 for this product category. Many consumer products, such as some premium ice creams and breads, contain similar amounts of alcohol.

"For those who appreciate the smooth taste of Busch but prefer a beverage with virtually no alcohol, Busch NA is the perfect choice," Ellis said. "It's great whether you're dropping line at your favorite fishing hole, or spending the evening shooting pool. It's also a sensible alternative when you know you'll be driving."

Packaging for Busch NA includes 12-ounce, six-pack and 12-pack can packages, each highlighting the distinctive mountain scene and contemporary image of its other Busch family counterparts. Busch NA, which will be marketed toward adults 21 years and older, promises retailers a profitable, premium-quality product at an attractive price.

Busch, Busch Light and Busch NA are products of Anheuser-Busch, Inc., the world's largest brewer.

CONTACT: Anheuser-Busch

Tracy Nuelle, 314/982-9166

Bill Etling 314/982-8606
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Date:Sep 25, 1995
Words:458
Previous Article:United Parcel Service opens one of California's largest CNG fueling stations in San Ramon, Sacramento next.
Next Article:Environmental Dynamics introduces new version of Online Groupware Product.
Topics:



Related Articles
The alcoholic beverage industry's commitment to responsible drinking.
Resale price maintenance as a private contract enforcement mechanism: the special services case.
Climbing Jacob's new ladder; former NUL president John Jacob's new job: to watch over the corporate image of Anheuser-Busch.
Advertising, price, and welfare: evidence from the U.S. brewing industry.
A mixed bag for engineering TPs in '98.
Broadcast advertising and U.S. demand for alcoholic beverages.
HEADY BRAND.
ANOTHER CHOICE ENTREPRENEUR PITCHES BREW AS LATINO SIP.

Terms of use | Copyright © 2012 Farlex, Inc. | Feedback | For webmasters | Submit articles