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Burton produce new Bertolli biscuit range.


Burton's Foods Burton's Foods is a UK biscuit manufacturer.

The company was formed from the merger of Burton's Gold Medal Biscuits and Horizon Biscuits in October 2000. They have factories in Blackpool, Llantarnam in Cwmbran, South Wales, Edinburgh and Moreton, Merseyside.
 has announced a long-term Long-term

Three or more years. In the context of accounting, more than 1 year.


long-term

1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term.
 agreement with Unilever to launch a range of Bertolli Savoury Nibbles in the biscuits market.

Burton's and Unilever recognised the opportunity to expand the consumer franchise of the Bertolli brand. Playing to the strengths of both partners, the development of the new Savoury Nibbles is built around the natural goodness of Bertolli Extra Virgin Olive Oil olive oil, pale yellow to greenish oil obtained from the pulp of olives by separating the liquids from solids. Olive oil was used in the ancient world for lighting, in the preparation of food, and as an anointing oil for both ritual and cosmetic purposes. .

Bertolli Savoury Nibbles is set to become a beacon brand within the highly fragmented frag·ment  
n.
1. A small part broken off or detached.

2. An incomplete or isolated portion; a bit: overheard fragments of their conversation; extant fragments of an old manuscript.

3.
 savoury sector, currently the third largest in the biscuit biscuit,
n the firing bakes, or stages (referred to as
low, medium, and
high), during the fusing of dental porcelain preceding the final, or glaze, bake.


biscuit

in dogs, a grayish-yellow coat color.
 category, worth 294m [pounds sterling]. Two thirds of consumers are increasingly seeking ways to be naturally healthy and want to try new things and experience new sensations.

The new range taps into this growing trend focussing on social occasions with a naturally authentic product experience. Jaspal Chada, marketing director at Burton's Foods, said: "This is a strategic development opportunity for Button's Foods to extend its presence in the category beyond sweet biscuits into the savoury arena. We are very excited to be working with Bertolli, a well established and highly trusted brand, which is authentically Italian and associated with the natural goodness of olive oil. Bertolli Savoury Nibbles come from Italy and are baked using traditional methods and specially selected ingredients. They are perfect for the consumer looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 a totally authentic food experience to share with friends and family."
COPYRIGHT 2007 Food Trade Press Ltd.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007 Gale, Cengage Learning. All rights reserved.

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Title Annotation:New Products; Burton's Foods and Unilever U.K. Central Resources Ltd. to launch bertolli savoury nibbles
Comment:Burton produce new Bertolli biscuit range.(New Products)(Burton's Foods and Unilever U.K.
Publication:Food Trade Review
Article Type:Brief article
Date:Apr 1, 2007
Words:225
Previous Article:Eating traditionally but in a modern way.
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