Burton Snowboards Teams with Mirror Image to Boost Global Site Performance.Business/Technology Editors Leading Snowboard Provider Leverages instaContent(R) Delivery to Improve User Experience Mirror Image(R) Internet, a leading provider of distributed Web and content delivery services See CDN. and a subsidiary of Xcelera Inc. (AMEX AMEX See: American Stock Exchange : XLA XLA X-Linked Agammaglobulinemia XLA Excel Airways (British airline) XLA Microsoft Excel Addin XLA Xbox Live Arcade (gaming) XLA X-Band Limiter Attenuator XLA Excel Add-in XLA Xlib Archive ), today announced that Burton Snowboards Burton Snowboards is the world's leading manufacturer[1] of snowboards with an estimated 30% to 35% marketshare.[2] Founded by Jake Burton Carpenter in 1977, the company specializes in a broad product line aimed at snowboarders: hard goods, outerwear, , the leading manufacturer of snowboarding snowboarding: see under skiing. snowboarding Sport of sliding downhill over snow on a snowboard, a wide ski ridden in a surfing position. Derived from surfing and influenced also by skateboarding as well as skiing, snowboarding began to burgeon equipment, has deployed Mirror Image's instaContent(R) Delivery service to enhance Web site performance and provide a seamless Web experience for snowboarding enthusiasts around the world. With an online community of over 40,000 riders worldwide, Burton turned to Mirror Image to provide an efficient content delivery solution that would improve the user experience. By reducing the load on Burton's origin servers, Mirror Image's instaContent service eliminates site congestion The condition of a network when there is not enough bandwidth to support the current traffic load. congestion - When the offered load of a data communication path exceeds the capacity. and enables visitors to instantly access "progressive" downloads and the latest information on snowboarding gear, trends and upcoming events. "For over 25 years, our customers have expected nothing but the best from Burton - including our Web site performance," said Dave Buckland, Internet Project and Development Manager of Burton Snowboards. "Mirror Image's instaContent solution has enabled us to decrease our overall content delivery time, providing an improved experience for users across the globe." "Consistently delivering high-quality content and graphics to global consumers is a primary concern for online vendors today," said Larry Moulter, Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of Mirror Image Internet. "We recognize Burton as a leader in its industry, and Mirror Image is pleased to offer them a comprehensive content delivery solution that suits their needs." About instaContent Delivery As part of Mirror Image's family of instaContent(R) Global Distribution Services, instaContent Delivery automatically distributes fresh content worldwide and provides flash-crowd protection to guarantee capacity, availability and superior Internet performance, regardless of user location or peaks in demand. Designed to meet specific business needs, this outsourced content distribution solution comes with a selectable level of service that can be easily tuned to fulfill individual cost, performance and capacity requirements. About Burton Snowboards Since 1977, Burton Snowboards has been driven to create the best snowboarding equipment in the world. The corporate headquarters are in Burlington, Vermont Burlington is the largest city in the U.S. state of Vermont and is the shire town of Chittenden County, Vermont. With a population of 38,889, the city is the core of one of the nation's smaller metropolitan areas, and is also the smallest U.S. , with additional offices in Toyko, Japan, and Innsbruck, Austria. These three offices are the main arteries that service the global snowboarding market. Burton Snowboards continues to be the industry leader, focusing its efforts on product development, R&D, and most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent" above all, most especially - riding. Everyone is out on the hill as much as possible. And with a free season pass to Stowe excuses for not riding are hard to find. Along with this dedication to the mountain, Burton employees work in a casual but dedicated environment - jeans and T's with the option of bringing the family pooch. About Mirror Image Internet Mirror Image Internet, a leading provider of distributed Web and content delivery services, offers an unparalleled Internet experience by consistently delivering fast and reliable content regardless of location or demand. With the only enterprise-class Internet infrastructure dedicated to global content delivery, Mirror Image is able to create business value for enterprises, content providers and service providers in the form of increased revenue opportunities, reduced infrastructure costs and improved customer satisfaction. Principally owned by Xcelera Inc. (AMEX: XLA), Mirror Image serves customers and partners through its corporate headquarters in Woburn, Massachusetts Woburn (/'wu.bə(r)n/) is a city in Middlesex County, Massachusetts, USA. The population was 37,258 at the 2000 census. Woburn is the birthplace of Anglo-American scientist Benjamin Thompson, a.k.a. . For additional information, please visit http://www.mirror-image.com. |
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