Burton Snowboards Flies High with the Launch of New eCommerce Site Powered by Demandware.World's leading snowboarding snowboarding: see under skiing. snowboarding Sport of sliding downhill over snow on a snowboard, a wide ski ridden in a surfing position. Derived from surfing and influenced also by skateboarding as well as skiing, snowboarding began to burgeon company selects Demandware to power ecommerce, community engagement and immersive brand experience WOBURN, Mass. -- Demandware, Inc. the leading on-demand ecommerce solutions provider, today announced that Burton Snowboards Burton Snowboards is the world's leading manufacturer[1] of snowboards with an estimated 30% to 35% marketshare.[2] Founded by Jake Burton Carpenter in 1977, the company specializes in a broad product line aimed at snowboarders: hard goods, outerwear, , the world's leading snowboarding manufacturer, has launched a dynamic new ecommerce site, built on the Demandware[R] eCommerce Platform. The new Burton.com is a true destination site that provides products, information and inspiration for snowboarding enthusiasts of all levels - from beginners to the most advanced riders. The site sports a branding experience that is true to Burton's legacy as a leader in snowboarding, by combining both the form and function of Burton's products for consumers online. Burton plans to launch additional sites on Demandware in several other geographies over the next year. "Burton.com is the epicenter ep·i·cen·ter n. 1. The point of the earth's surface directly above the focus of an earthquake. 2. A focal point: stood at the epicenter of the international crisis. of our brand and community and conveys the excitement of snowboarding," said Justin Olson, Director of eCommerce, Burton. "In order to achieve this, we needed an ecommerce platform that gives us complete creative freedom and the flexibility to extend our site quickly. With Demandware, we get all this and more." A combination of distinctive site design, innovative merchandising, rich media and serious community building defines the new Burton.com, with key features including: * Compare Gear - side by side comparisons of selected products, so that customers can select items that best fit their riding needs * Tech Videos - how to videos describing the technology behind Burton snowboards, along with mounting and binding techniques * The Community - filled with user generated news and stories, photos, videos and music * Wish List - for selecting Burton gear and sending to family and friends Burton selected Demandware because it provided a highly flexible solution with critical out-of-the-box functionality that could be fully customized to its needs. With Demandware's flexible integration and extensible environment, the new site includes multiple integration points, including Bazaarvoice for product ratings and reviews, Rich Relevance for product recommendations, Omniture analytics, Responsys for email, Kontain for community and several others. "Burton has applied the same level of passion that it has for snowboarding into its ecommerce business, and it shows. The new Burton.com is a great example of what can be achieved when you combine the superb creativity of retail merchants and marketers with the ecommerce technology and expertise of Demandware. We are delighted to welcome Burton to our family of clients," said Stephan Schambach, Founder and Chairman, Demandware. About Burton In 1977, Jake Burton Carpenter Jake Burton Carpenter (born April 29, 1954 in New York City) is an American snowboarder; he is the founder of Burton Snowboards. Biography Jake Burton is Canadian but was raised in Cedarhurst, New York. founded Burton Snowboards out of his Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its team of top snowboarders and its grassroots efforts to get the sport accepted at resorts. In 1996, Burton began growing its family of brands to include boardsports and apparel brands. Privately held and owned by Jake, Burton's headquarters are in Burlington, Vermont Burlington is the largest city in the U.S. state of Vermont and is the shire town of Chittenden County, Vermont. With a population of 38,889, the city is the core of one of the nation's smaller metropolitan areas, and is also the smallest U.S. with offices in California, Austria, Japan and Australia. For more information, visit www.burton.com. About Demandware, Inc. High-growth retailers and consumer brands looking to develop or extend the reach of their B2C (Business to Consumer) Refers to a business communicating with or selling to an individual rather than a company. See B2B. ecommerce business trust Demandware as their strategic partner for ongoing success. Demandware solutions, comprised of the only enterprise-class, on-demand ecommerce platform and expert services, deliver merchandising effectiveness, proven site reliability and industry best practices that exceed profitability goals. Only Demandware provides a distinct time-to-market advantage for launching multiple ecommerce sites, customizing the consumer experience from content to code, and maintaining sites at the forefront of ecommerce innovation. Demandware clients include industry leaders such as Bare Escentuals, Barneys New York  This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . , Columbia Sportswear Columbia Sportswear Company NASDAQ: COLM is a United States company that manufactures and distributes outerwear and sportswear. Founded in 1938 by the late Paul Lamfrom, father of present chairperson Gert Boyle, the company is headquartered in Portland, Oregon. , Crocs Crocs Inc. (NASDAQ: CROX) is an American company founded by Lyndon "Duke" Hanson, Scott Seamans, and George Boedecker[1] in July 2002. Based in Boulder, Colorado, the firm was created to market a lightweight plastic shoe first developed and manufactured by Foam , Jones Apparel Group Jones Apparel Group, Inc., a Fortune 500 company, is a leading designer, marketer and wholesaler of branded apparel, footwear and accessories. The company also markets directly to consumers through our chain of specialty retail and value-based stores, and operates the Barneys New , House of Fraser House of Fraser is a British department store group with 61 stores (July 2007) across the country. The group was founded in Glasgow in 1849. The flagship London store is now the House of Fraser on Oxford Street whilst the largest is in Birmingham. , Playmobil and Timberland. For more information about Demandware, visit www.demandware.com, call 888-553-9216 or email info@demandware.com. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion