Burton Katz Named Chief Executive Officer for New Motion, Inc., Parent Company of MobileSidewalk(TM).Katz Has Been at the Forefront of the U.S. & European Mobile Entertainment Industry Since Its Inception IRVINE, Calif. -- Mobile industry veteran Burton Katz has signed on as chief executive officer of digital entertainment company New Motion, Inc., parent company of MobileSidewalk[TM], it was announced today. Katz joins MobileSidewalk from Buongiorno S.p.A. As president of Buongiorno's North American operations North American operation Surgical oncology Radical surgery of a 'frozen pelvis', consisting of radical en bloc resection of the uterus and urinary bladder. See 'Frozen pelvis.'. Cf 'All-American' and 'South American' operations. and past executive of its U.K. operations, Katz oversaw strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. and implementation of both Buongiorno's B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business business and the successful U.S. launch of their consumer brand. Prior to joining Buongiorno in 2001, Katz was a principal in PriceWaterhouseCooper's E-Business Division, where he advised global telecom and media clients on pioneering new products and developing digital distribution channels. Commenting on the management team addition, company founder Scott Walker Scott Walker can refer to more than one person:
Katz said, "MobileSidewalk brings the power of specialized Internet marketing See Internet advertising. to the mobile medium, making the company one of the most successful businesses to leverage this emerging business model. I am excited to join this creative, experienced team of mobile content, Internet and marketing professionals." Katz holds a master's of business administration degree in marketing and interactive technologies from the University of Southern California The U.S. News & World Report ranked USC 27th among all universities in the United States in its 2008 ranking of "America's Best Colleges", also designating it as one of the "most selective universities" for admitting 8,634 of the almost 34,000 who applied for freshman admission . About New Motion, Inc. & MobileSidewalk[TM] MobileSidewalk[TM], a direct-to-consumer mobile entertainment company based in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , is dedicated to realizing the full potential of cell phones as an entertainment and promotional medium. MobileSidewalk includes sports, entertainment, games, fan clubs and lifestyle content, thousands of ringtones and wallpapers, and exclusive promotions and licenses. A rich interactive experience is assured with MobileSidewalk's state-of-the-art applications. Consumer groups are reached with interest-specific campaigns via the Internet, print ads, radio and other marketing mediums. Launched in June 2005, MobileSidewalk is owned and operated by digital entertainment company New Motion, Inc., headquartered in Irvine, California. For more information, please visit www.mobilesidewalk.com or www.newmotioninc.com. |
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