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Burton's new bite sized biscuit pouch packs.


Burton's Foods Burton's Foods is a UK biscuit manufacturer.

The company was formed from the merger of Burton's Gold Medal Biscuits and Horizon Biscuits in October 2000. They have factories in Blackpool, Llantarnam in Cwmbran, South Wales, Edinburgh and Moreton, Merseyside.
 announces a significant step in expanding its footprint into new snacking occasions for the biscuit biscuit,
n the firing bakes, or stages (referred to as
low, medium, and
high), during the fusing of dental porcelain preceding the final, or glaze, bake.


biscuit

in dogs, a grayish-yellow coat color.
 category, targeting the fast growing on-the-go snacking opportunity.

In a move that will firmly place biscuits in the 21st Century, three of Britain's best-known and iconic i·con·ic  
adj.
1. Of, relating to, or having the character of an icon.

2. Having a conventional formulaic style. Used of certain memorial statues and busts.
 biscuit brands--Maryland, Jammie Dodgers Jammie Dodgers are a popular British biscuit, made from shortcake and raspberry flavoured plum jam. They are produced by Burton's Foods at their factory in Cwmbran.  and Cadbury Fingers--are now available in pouch pouch (pouch) a pocket or sac.

abdominovesical pouch  one formed by reflection of the peritoneum from the abdominal wall to the anterior surface of the bladder.
 packs called Snack Bites.

The new format will not only extend the presence of these well-loved and leading brands, but will also meet the growing need for a baked permissible snack ideal for out side of home.

With 54% of snacks being consumed outside of home, and two thirds of those purchased on-the-go, the market is worth 4.4 billion [pounds sterling] and offers some six billion snacking occasions. It has grown from shifting work patterns and increasing time spent in transit. The new format has been developed to take advantage of this opportunity.

Sue Garfitt, head of insights, category and marketing planning at Burton's Foods, said: "On-the-go snacking provides a great incremental Additional or increased growth, bulk, quantity, number, or value; enlarged.

Incremental cost is additional or increased cost of an item or service apart from its actual cost.
 opportunity and unlocks new occasions to expand the presence of biscuits. With the established strength of our core brands we are in a unique position to offer a new way to enjoy and share their favourite biscuit brands outside the home."

Snack Bites will come in modern foil pouches, designed for maximum shelf standout and convenience. The packaging will include the trademark brand logos, images of the bite-sized products and come in a re-sealable, format.

Contact Burton Foods on tel 0151 488 4000 or visit www.burtonsfoods.com
COPYRIGHT 2009 Food Trade Press Ltd.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2009 Gale, Cengage Learning. All rights reserved.

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Title Annotation:NEW PRODUCTS
Comment:Burton's new bite sized biscuit pouch packs.(NEW PRODUCTS)
Publication:Food Trade Review
Date:Jul 1, 2009
Words:255
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