Burt & Pucillo, LLP Announces Shareholders Sue Rexall Sundown Inc.

WEST PALM BEACH, Fla.--(BUSINESS WIRE)--Nov. 23, 1998--Pursuant to Section 21d(a)(3)(A)(i) of the Private Securities Litigation Reform Act of 1995, Burt & Pucillo, LLP hereby gives notice that a class action complaint has been filed in the United States District Court for the Southern District of Florida on behalf of a Class of all persons who purchased Rexall Sundown, Inc. (Nasdaq:RXSD)("Rexall" or the "Company") common stock, or call options, or sold put options during the period March 19, 1998 through Nov. 5, 1998, inclusive (the "Class Period") and who were damaged thereby.

The Complaint in this action alleges that Rexall misrepresented the demand for its products and its ability to achieve higher sales growth and maintain higher profit margins and return on assets than its competitors. Specifically, the Complaint alleges that Rexall's primary customer, Wal-Mart, was reducing purchases due to concerns about the potency of certain Rexall products and increased sales of the Wal-Mart private label brand. The Complaint further alleges that the Company failed to timely disclose what was then a known trend with regard to decreasing sales to certain retail customers, while certain of the Defendants sold substantial amounts of Rexall common stock at substantial profits.

The firm of Burt & Pucillo, LLP, based in West Palm Beach, Fla., has acted as lead counsel in a number of major shareholder actions in Florida and throughout the United States. Lead plaintiff motions must be filed on or before Jan. 8, 1999. For further information on the firm's prior experience in class and securities litigation and expertise in the prosecution of such claims, or if you are a member of the Class described above and wish to serve as a lead plaintiff in this action, you may contact Plaintiffs' counsel, Michael J. Pucillo or Wendy H. Zoberman at Burt & Pucillo, LLP, at 561/835-9400 or 800/349-4612, or e-mail address: [e-mail].