Burt's Bees and Silk(R) Soymilk Among Brands to Show How Marketing with a Purpose is Good for Business During Good And Green-The Green Marketing Conference.HARTFORD, Conn. -- Mike Indursky, chief marketing and strategic officer for Burt's Bees Burt's Bees is an "Earth friendly, Natural Personal Care Company."[5] making products for personal care, health, beauty, and personal hygiene. As of 2007, they manufacture over 150 products for facial and body skin care, lip care, hair care, baby care, men's grooming, , will be among the brand executives who will present case studies of how companies are successfully connecting with today's "greening" consumer market during Good And Green-The Green Marketing Conference, November 29-30, 2007 at the Chicago Cultural Center The Chicago Cultural Center is a Chicago Landmark building that houses the city's official reception venue where the Mayor has welcomed Presidents and royalty, diplomats and community leaders. . Good And Green is a national conference designed to teach mainstream marketers the techniques and benefits of green marketing and its bottom line impact. "Burt's Bees current growth is built not just on developing products that work incredibly well because they are truly natural. It's built on a legacy of being socially responsible in all aspects of our business," says Indursky. "As the leader in natural personal care, we are happy to be a part of Good And Green and are eager to share the model we use to maintain our integrity and respond effectively to our extremely loyal consumer's needs." In addition to Burt's Bees, Ketchum Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and client Silk[R] Soymilk soy·milk n. A milk substitute made from soybeans, often supplemented with vitamins. Noun 1. soymilk - a milk substitute containing soybean flour and water; used in some infant formulas and in making tofu will reveal results from the recent Green Caps for Green Energy promotion. "The key to success in going with a green marketing strategy is to build a purpose- driven versus profit-driven model. Consumers are responding to those brands and companies that walk the walk," says Pamela Von Lehmden, senior vice president for Ketchum. "Silk[R] Soymilk Green Caps for Green Energy program makes a strong case for leading with an authentic brand promise and we are looking forward to sharing this information with Good And Green attendees." Through how-to workshops, speaker-led discussion groups, keynote keynote /key·note/ (ke´not) in homeopathy, the characteristic property of a drug that indicates its use in treating a similar symptom of disease. presentations and great networking opportunities, Good And Green will show attendees how to take practical, attainable and profitable steps in their green marketing initiatives. Discovery Communications' Planet Green is the Exclusive Presenting Sponsor of Good And Green with Title Sponsors The Natural Marketing Institute and The Daily Green and Associate Sponsors 1% For The Planet, NatureWorks and Ketchum Public Relations. Fast Company is the Media Sponsor and Getty Images is the Imagery Resource. Good And Green is produced by PME PME Petites et Moyennes Entreprises PME Professional Military Education PME Pequenas e Médias Empresas (Portugal) PME Petite et Moyenne Entreprise PME Psychology of Mathematics Education PME Pi Mu Epsilon Enterprises, Hartford, CT. Please visit www.goodandgreen.biz biz n. Informal Business. biz Noun Informal business Noun 1. or call 860.724.2649 x 14 for more details and to register. |
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