Burt's Bees Social and Environmental Dedication to Be Recognized.RALEIGH, N.C. -- For the first time in the brand's history, Burt's Bees Burt's Bees is an "Earth friendly, Natural Personal Care Company."[5] making products for personal care, health, beauty, and personal hygiene. As of 2007, they manufacture over 150 products for facial and body skin care, lip care, hair care, baby care, men's grooming, has released a comprehensive Corporate Social Responsibility (CSR (1) (Customer Service Representative) A person who handles a customer's request regarding a bill, account changes or service or merchandise ordered. Agents in call centers are known as CSRs. See call center. ) Report, "The Greater Good Social and Environmental Progress Report: 2008 and Before", documenting the brand's commitment to sustainable business A business is sustainable if it has adapted its practices for the use of renewable resources and holds itself accountable for the environmental and human rights impacts of its activities. practices. After many years of pioneering sustainable practices and leading the Natural Personal Care industry, Burt's Bees intends to rigorously measure its progress and has set ambitious, quantitative goals to better assess its achievements and understand its challenges. Publishing its CSR report is in keeping with Burt's Bees' emphasis on transparency (1) The quality of being able to see through a material. The terms transparency and translucency are often used synonymously; however, transparent would technically mean "seeing through clear glass," while translucent would mean "seeing through frosted glass." See alpha blending. and accountability, and providing for its stakeholders Stakeholders All parties that have an interest, financial or otherwise, in a firm-stockholders, creditors, bondholders, employees, customers, management, the community, and the government. an honest and comprehensive account of the company's steadfast commitment to a three part bottom line. As a business, Burt's Bees has a set of principles that fall within the "The Greater Good Business Model," the brand's roadmap for decision-making decision-making, n the process of coming to a conclusion or making a judgment. decision-making, evidence-based, n a type of informal decision-making that combines clinical expertise, patient concerns, and evidence gathered from and responsible growth. The Greater Good consists of an unwavering commitment to the brand's core values, including natural health and well-being, environmental responsibility, and humanitarian efforts. Keeping this guiding principle in mind, the CSR report assesses these three major areas of commitment: [TABLE OMITTED] Burt's Bees CSR report details how the brand has progressed thus far as well as how it intends to reach the broad goals set forth here. It also serves to explain how Burt's Bees has retained its core values throughout its history, outlining Burt's Bees commitment to natural, environmental, and social agendas from day one up through the present--and looking toward the future. |
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