Burt's Bees Names John Replogle as CEO and President; Leading Consumer Brand Executive to Lead Next Phase of Dynamic Company's Growth and Development.

MORRISVILLE, N.C. -- Burt's Bees, Inc., the leading brand of completely natural personal care products, today announced that John Replogle has been named Chief Executive Officer and President, effective Thursday, January 19, 2006.

As General Manager of Unilever's prestigious skin care division, Replogle's extensive experience and global exposure have helped him to rapidly craft a compelling strategic vision for the skin care division and lead it on a path of renewed, accelerated top-line growth. Prior to joining Unilever, Replogle served as President of Guinness Bass Import Company, Managing Director of Guinness Great Britain and had several roles in Marketing, Sales and Strategy with Diageo. Replogle started his career as a Case Leader with the Boston Consulting Group.

Replogle is replacing former Chief Executive Officer and President Doug Meyer who has left to pursue other interests. "On behalf of Burt's Bees, we would like to thank Doug for his many positive contributions to the Company and wish him all the best in his future endeavors," said a spokesperson for the company. "Burt's Bees is delighted that John has already begun integrating into the Company and we are confident that he will ensure this transition will be absolutely seamless for our customers and employees."

Commenting on his appointment Replogle said, "Burt's Bees is a powerful brand with a unique place in the market and tremendous potential for growth. It is the leading all-natural personal care brand, with a proud history of innovation, creativity, and conscience, and I am greatly privileged to join the leadership team and have the opportunity to build on its success."

A brief biography can be found below. Mr. Replogle's headshot is available by request.

John Replogle biography

John Replogle was named Chief Executive Officer and President of Burt's Bees on January 19, 2006. The appointment is effective January 19, 2006.

Replogle previously spent three years at Unilever as General Manager, Skin Care, North America. He also served on the company's Operating Executive Committee and Global Category Board. His leadership was marked by successful efforts to improve the division's innovation, recraft their marketing and build a strong leadership team.

Prior to that, he spent eight years with Diageo, most recently as President of Guinness Bass Import Company and Managing Director of Guinness Great Britain. Earlier, he held several other roles in Marketing, Sales and Strategy with Diageo. Replogle began his career as a consultant with the Boston Consulting Group.

Replogle earned an MBA from Harvard, graduating with distinction. He earned his BA from Dartmouth College, where he served as President of his class, while gaining several awards and distinctions, such as the Hansard Scholarship and the Dean's Prize.

Replogle is married with four daughters and is an active volunteer with the humanitarian aid organization, Americares.

About Burt's Bees, Inc.

Since 1991, Burt's Bees has been offering distinctive all-natural products and marketing them as affordable luxuries and gifts. Today, Burt's Bees is the leading manufacturer of 150 earth-friendly, all-natural personal care products, including face and body care, grooming, baby care, and cosmetics. Burt's Bees products are available through approximately 20,000 retailers nationwide, its internet website (www.burtsbees.com), and selected international distributors. Burt's Bees makes natural, hard-working personal care products that put the consumer's health and well-being, as well as that of the environment and Planet Earth, first.