Burt's Bees Creates the Greater Good Microsite.DURHAM, N.C. -- Burt's Bees Burt's Bees is an "Earth friendly, Natural Personal Care Company."[5] making products for personal care, health, beauty, and personal hygiene. As of 2007, they manufacture over 150 products for facial and body skin care, lip care, hair care, baby care, men's grooming, Inc., the leader in natural personal care, recently launched The Greater Good microsite (http://www.burtsbees.com/thegreatergood) in response to a study commissioned by Burt's Bees and The Segmentation Co., a division of Yankelovich Inc., a custom segmentation research firm. The study found that three out of four women do not realize that the use of the term "natural" in personal care products is not regulated by the personal care industry or the government. "There are currently no guidelines guidelines, n.pl a set of standards, criteria, or specifications to be used or followed in the performance of certain tasks. or labeling standards for using the term 'natural,' so products that have as little as 1 percent natural ingredients can claim to be 'natural,'" said Mike Indursky, chief marketing officer at Burt's Bees. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Indursky, the public is more interested in natural personal care products than ever, but consumers are still very confused about what constitutes a "natural" product. To help alleviate this confusion, Burt's Bees is working with the Natural Products Association and several competitors to ensure there is only one meaning for what is called "natural." Through a simple, interactive navigational experience, Avenue A | Razorfish Razorfish is a common name used for two unrelated groups of fishes:
"As green marketing grows across corporate America, so does the confusion as to which products are really helping the environment," said Katie Valentiner, the Burt's Bees account director at Avenue A | Razorfish, Atlanta. "The goal of The Greater Good is to educate consumers about 'natural' personal care products and establish a standard for the personal care market, which is unmatched in the industry." The Burt's Bees study on consumers' perception of natural personal care shows just how confused the public is regarding natural personal care and product standards. The survey's findings include the following: * Public perception: Seventy-eight percent of American women think natural personal care is currently regulated or don't know Don't know (DK, DKed) "Don't know the trade." A Street expression used whenever one party lacks knowledge of a trade or receives conflicting instructions from the other party. whether it is, while 97 percent think it should be. Fact: The natural personal care industry is not regulated. * Public perception: Eighty-six percent of American women agree that there should be a symbol to certify cer·ti·fy v. cer·ti·fied, cer·ti·fy·ing, cer·ti·fies v.tr. 1. a. To confirm formally as true, accurate, or genuine. b. a natural personal care product. Fact: Personal care products that include many synthetic ingredients may claim to be natural because there is no nationally recognized standard or symbol to certify a natural personal care product. * Public perception: Two-thirds of American women think a personal care product labeled "natural" should contain at least 95 percent natural ingredients. Fact: Most products labeled "natural" contain far less than 95 percent. In fact, some have as little as 5 percent natural ingredients. About Burt's Bees Earth-friendly isn't just something that we put on our packaging. At Burt's Bees, we believe that sustainable business A business is sustainable if it has adapted its practices for the use of renewable resources and holds itself accountable for the environmental and human rights impacts of its activities. practices are always the best practices. Our ingredients and packaging choices reflect our careful consideration of the impact our activities will have on our environment and the overall health and well-being of all living things Living Things may refer to:
We believe in utilizing the most environmentally friendly Environmentally friendly, also referred to as nature friendly, is a term used to refer to goods and services considered to inflict minimal harm on the environment.[1] packaging systems available in the commercial market today. We hope to set an example and send the message that successful businesses are built on long-term, enduring values that have and will continue to stand the test of time. The eco-friendly packaging choices we make are part of our effort to reduce the mountains of waste created by the packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one industry. About Avenue A | Razorfish Avenue A | Razorfish is one of the largest interactive marketing and technology services agencies in the world. The company helps industry leaders such as Starwood Hotels, Kraft, Ford Motor Company and Carnival Cruise Lines This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. use digital channels to acquire and service customers. Avenue A | Razorfish's full suite of digital offerings includes online advertising, Web site design and development, e-mail and search engine marketing, emerging media strategies, and enterprise portal See corporate portal. development. Its award-winning client teams have a great understanding of customer needs and provide solutions through distinct business disciplines, which include analytics, strategy, technology, media, creative design and user experience. Avenue A | Razorfish has offices in markets across the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , and global operations Global Operations is a first-person shooter computer game developed by Barking Dog Studios and published by both Crave Entertainment and Electronic Arts. It was released in March of 2002, following its public multiplayer beta version which contained only the Quebec map. in Australia, China, France, Germany, Japan and the United Kingdom. Visit http://www.avenuea-razorfish.com for more information. In the company name Avenue A | Razorfish noted in this news release, a pipe symbol appears between Avenue A and Razorfish. This symbol may not appear properly in some systems. |
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