Burst Media Study Reveals That 80% of Web Users Are Concerned about Privacy Online.BURLINGTON, Mass. -- Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, today released the results from a survey it conducted about online privacy. The survey was administered to over 4,000 web users with the purpose of better understanding how privacy impacts a web user's Internet experience, as well as its impact on advertisers. In addition to finding that privacy is a significant concern amongst web users, the survey also revealed that concern increases with the age of the respondent In Equity practice, the party who answers a bill or other proceeding in equity. The party against whom an appeal or motion, an application for a court order, is instituted and who is required to answer in order to protect his or her interests. . The vast majority (80.1%) of web surfers indicated concern about the privacy of their personal information such as age, gender, income and web surfing Refers to jumping from page to page on the Web. Just as in "TV channel surfing," where one clicks the remote to go from channel to channel, the hyperlink on Web pages makes it easy to jump from one page to another. habits. Concern about privacy is prevalent among all age segments, and increased with the respondent's age from 67.3% among respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. 18-24 years to 85.7% of respondents 55 years and older. "Online privacy is a prevailing concern for web surfers," said Chuck Moran Moran equitable councillor to King Feredach. [Irish Hist.: Brewer Dictionary, 728] See : Justice , VP of Marketing for Burst Media. "Advertisers must take concrete actions to mitigate consumers' privacy concerns and at the same time continue to deliver their message as effectively as possible. In addition and as recently seen in the news flare up flare up Verb 1. to burst suddenly into fire 2. Informal to burst into anger Verb 1. flare up regarding Facebook's privacy controversy, publishers need to be completely transparent about their privacy policies." The survey also found that most web users believe web sites are tracking their behavior online. Three out of five (62.5%) respondents indicated it is likely that a web site they visit collects information on how they navigate (1) "Surfing the Web." To move from page to page on the Web. (2) To move through the menu structure in a software application. and interact with it. Also of note was the revelation that personal privacy is not something people are willing to give up for more relevant advertising. Based strictly on the description "advertisements more relevant to interest," only one-in-five (23.2%) respondents would not mind if non-personally identifiable information was collected if ads were better targeted. To view the full copy of Burst's Online Insights report on privacy please visit http://www.burstmedia.com/research/current.asp. About Burst Media An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst's extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor[TM], which empowers content websites, online ad networks, and web portals See portal. to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts Burlington is a town in Middlesex County, Massachusetts, United States. The population was 22,876 at the 2000 census. History Burlington was first settled in 1641 and was officially incorporated on February 28, 1799. , with offices throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544. |
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