Burst Media Launches Green Ad Network.Network Offers Ideal Opportunity for Advertisers to Deliver Eco-Friendly Messaging to Green Consumers BURLINGTON, Mass. -- Burst Media, a leading provider of advertising representation, services, and technology to independent Web publishers, today announced the launch of the Burst Green Network, a premier online advertising network for advertisers looking to reach eco-aware consumers. The Burst Green Network includes sites that cater to "committed greens" - those who are committed to living a green lifestyle and frequently buy green-related products, as well as sites that reach "green curious" consumers - a larger, more mainstream audience interested in making more environmentally friendly Environmentally friendly, also referred to as nature friendly, is a term used to refer to goods and services considered to inflict minimal harm on the environment.[1] choices in their daily life. A recent Burst Media Online Insight survey of more than 6,000 consumers found that four out of five (79.6%) consumers online use Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the web sites to conduct personal research on green initiatives and products (Survey findings available at: http://www.burstmedia.com/research/current.asp). The Burst Green Network gives advertisers seamless access to these consumers on environmental and eco-focused web sites. Sites in the Burst Green Network cover topics ranging from recycling recycling, the process of recovering and reusing waste products—from household use, manufacturing, agriculture, and business—and thereby reducing their burden on the environment. and organic cooking to ecology ecology, study of the relationships of organisms to their physical environment and to one another. The study of an individual organism or a single species is termed autecology; the study of groups of organisms is called synecology. and earth science. "Our site offers consumers the green resources and information they are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. ," said Eric Ralls, Founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of RedOrbit.com. "Being part of the Burst Green Network will offer our visitors relevant advertising to their interests and needs. It also gives RedOrbit.com the chance to work with advertisers to deliver relevant advertising that serves the different levels of interests our visitors have in green products and services." The Burst Green Network is a made up of over 80 websites that reach 2.6 million unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. and delivers more than 14 million ad impressions. The Burst Green Network provides advertisers with custom advertising, creative and rich media ad units that include expandables, in-banner video and interstitials as well as custom sponsorships. The Network leverages Burst Media's twelve years of experience helping advertisers reach targeted audiences in a fully transparent environment. "Consumer interest in green information continues to increase - and they're turning to the Internet to find the information they need," said Jarvis Coffin, CEO and co-founder of Burst Media. "With Burst's Green Network, advertisers can, in one easy media purchase, deliver their green and eco-friendly messages on great web sites that cater to this audience's hunger for relevant information." Access to the Burst Green Network is available only through Burst Network, Burst Media's brand advertising division. This exclusive offering provides publishers in the Burst Green Network an expert sales team with deep advertiser ad·ver·tise v. ad·ver·tised, ad·ver·tis·ing, ad·ver·tis·es v.tr. 1. To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase relationships. The network joins an array of other Burst Media branded vertical network offerings, including the Burst Family Travelers Network, Burst Life Stages Network, Burst Early Adopters Network, Burst Moms Network and the CDKitchen Cooking Network. About Burst Media An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst's extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, AdConductor[TM], which empowers content websites, online ad networks, and web portals See portal. to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts Burlington is a town in Middlesex County, Massachusetts, United States. The population was 22,876 at the 2000 census. History Burlington was first settled in 1641 and was officially incorporated on February 28, 1799. , with offices throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544. |
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