Burst Media Launches Gamers Vertical Ad Network.

Enables Advertisers to Reach Males 15-34 on Niche Online Gaming Websites

BURLINGTON, Mass. -- Burst Media, a leading provider of advertising representation, services and technology to independent Web Publishers, today announced the launch of the Burst Gamers Network. The Gamers Network caters to advertisers looking to reach males ages 15-34 who are active gamers. The new Burst Gamers Network includes 110 websites that reach 12.7 million unique visitors and delivers more than 102 million web impressions a month.

The Burst Gamers Network's young, predominantly male, audience is technologically savvy, passionate about digital and video games and has an appetite for a host of products and services - ranging from electronic gadgets and entertainment to snack foods and the hottest sneaker styles. The Gamers Network makes it easy for brand advertisers to reach this audience across a hand-picked of set high-impact, high-quality websites.

"Runescape.com has become an essential destination for millions of gamers on the Internet," said Ollie Clamp, Head of Online Advertising Sales for Runescape.com. "Of all the networks we use, Burst provides the most consistent utilization of our traffic. Since we started using Burst in 2006, their sales and publisher support teams have anticipated our needs and been exceptionally responsive to our service requirements. We believe the new Burst Gamers Network will bring quality and appropriate advertising campaigns to our site."

Many of the websites in the Burst Gamers Network have been pre-qualified to run custom advertising, creative and rich media ad units like expandables, in-banner video, and interstitials as well as customer sponsorships and placements. Additionally, enhanced creative advertising solutions - including widgets, video cubes, storytelling modules, and mobile display ads are also available. These cutting edge advertising solutions can extend the reach of an advertiser's campaign "beyond the banner" and introduces exciting creative units to a savvy audience whose attention is becoming increasingly difficult to capture.

"Young men are an important target for many advertisers - but getting their attention is the challenge," said Jarvis Coffin, CEO and co-founder of Burst Media. "Offering creative solutions on great mid and long-tail websites through the Burst Gamers Network helps advertisers cut through the clutter and reach young men. This is a very exciting opportunity for all types of advertisers whether they're selling game consoles or soda and snack foods."

Access to the Burst Gamers Network is available only through Burst Network, Burst Media's brand advertising division. Burst Network leverages Burst Media's twelve years of experience helping advertisers reach targeted audiences in a fully transparent environment. Burst Media's other vertical network offerings include the Burst Trendsetters Network, Burst Green Network, Burst Family Travelers Network, Burst Baby Boomers Network, Burst Family Builders Network, Burst Moms Network, RealGM Sports Network, and CDKitchen Cooking Network.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst's extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, AdConductor[TM], which provides full technical and professional support to manage the complex process of ad sales and service for vertical ad networks. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.