Burst Media Launches Family Travelers Ad Network.Network Offers Ideal Opportunity for Travel Advertisers to Reach Families Planning Upcoming Travel BURLINGTON Burlington, town, Canada Burlington, town (1991 pop. 129,575), SE Ont., Canada, on Lake Ontario. First settled (1798) by Mohawk Loyalist Joseph Brandt, Burlington's economy was built on the shipment of wheat, lumber, and quarried rock by waterway. , Mass. -- Burst Media, a leading provider of advertising representation, services, and technology to independent Web publishers, today announced the launch of the Burst Family Travelers Network, a premier online advertising network for advertisers looking to reach consumers planning a family trip or vacation. Sites within the Burst Family Travelers Network cover a range of topics, including: destination information, travel tips, guides and travelogues. Sites in the Network also contain content on the types of vacations families take - for family togetherness, outdoor recreation, resort travel or educational trips. The Burst Family Travelers Network is a made up of over 180 websites that reach 5.2 million unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. and delivers more than 80 million ad impressions. The Network makes it easy for brand advertisers to target the travel consumer across a hand-picked adj. 1. carefully selected; as, a hand-picked jury; the company's president groomed his hand-picked successor s>. set of high-impact, high-quality websites. "Being part of a premier advertising network of quality sites is important to us," said Adrienne Vincent-Phoenix, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of MousePlanet.com. "MousePlanet.com takes away some of the challenge of planning a family vacation by providing extensive information and current news about Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966) Disney, Walter Elias Disney theme parks and resort destinations. Being part of the Burst Family Travelers Network will give our audience more relevant advertising and also offers advertisers access to an audience of family travelers eager for travel information." The Burst Family Travelers Network provides advertisers with custom advertising, creative and rich media ad units that include expandables, in-banner video and interstitials as well as custom sponsorships. The Network leverages Burst Media's twelve years of experience helping advertisers reach targeted audiences in a fully transparent environment. Access to the Burst Family Travelers Network is available only through Burst Network, Burst Media's brand advertising division. This exclusive offering provides publishers in the Burst Family Travelers Network an expert sales team with deep advertiser ad·ver·tise v. ad·ver·tised, ad·ver·tis·ing, ad·ver·tis·es v.tr. 1. To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase relationships. The network joins an array of other Burst Media branded vertical network offerings, including the Burst Life Stages Network, Burst Early Adopters Network, Burst Moms Network and the CDKitchen Cooking Network. "Study after study shows that consumers turn to the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the to research destinations, plan vacations, and make travel purchases," said Jarvis Coffin, CEO and co-founder of Burst Media. "Consumers turn to the Internet for information on how to get the most from their time traveling with their families. The Burst Family Travelers Network brings great travel content together, and gives smart advertisers the opportunity to reach consumers with their targeted message." About Burst Media An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst's extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, AdConductor[TM], which empowers content websites, online ad networks, and web portals See portal. to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts Burlington is a town in Middlesex County, Massachusetts, United States. The population was 22,876 at the 2000 census. History Burlington was first settled in 1641 and was officially incorporated on February 28, 1799. , with offices throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544. |
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