Burst Media Grows Executive Management Team.

New Executives Bring Extensive New Media Online Advertising and Management Expertise

BURLINGTON, Mass. -- Burst Media, a leading provider of advertising representation, services and technology to independent Web Publishers, announced appointments to several key management positions. Burst Media has appointed Susan Villare as Chief Financial Officer, David Cooperstein as Chief Marketing Officer and Donald Byrnes as Managing Director of the Burst Network Division. The addition of these industry veterans will help Burst Media adapt to the dynamic nature of the online advertising industry by leveraging each executives' expertise.

"The online advertising industry has and will continue to undergo seismic change in 2007," said Jarvis Coffin, CEO of Burst Media. "David and Don's business acumen coupled with their deep understanding of the Internet and media will add another dimension to our management team. Susan's financial expertise will be instrumental in setting Burst on a solid foundation for ongoing growth in this competitive marketplace."

Susan Villare joined Burst Media in February 2007 as its Chief Financial Officer. She will be responsible for the company's strategic financial leadership. Most recently, she served as the CFO of MatrixOne, Inc., a NASDAQ listed company, where she played an instrumental role in the company's acquisition by Dassault Systems. While at MatrixOne, Villare also served as Vice President of Financial Planning and Operations. She also held management positions at Genrad, Inc (a NYSE company) and started her career at Price Waterhouse.

In his new role, David Cooperstein will spearhead all marketing and branding initiative for Burst Media's three worldwide business units - Burst Network, Burst Direct, and AdConductor[TM]. Prior to joining Burst, Cooperstein held the role of Vice President and Editor-in-Chief of Boston-based Gather.com, where he helped develop the leading social networking site for adults. Previously, Cooperstein was Research Director in the retail and telecom industry at market leading analyst firm Forrester Research.

Bringing more than 20 years of advertising and media experience to Burst, Donald Byrnes will be responsible for driving new business development for the Burst Network business unit. Prior to joining Burst, Byrnes held executive positions at leading advertising and media companies. He spent several years as the CEO of three divisions of Carat North America, the media agency. Earlier in his career, he served as Executive Vice President of Ziff Davis. Byrnes began his career in sales and held various sales management positions at Penton Publishing, EF Hutton and IBM, and was a national accounts manager for IDG's ComputerWorld.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to Independent Web Publishers. Burst Media levels the playing field for independent web publishers and allows advertisers to reach finely segmented, engaged consumers -- in a clutter-free environment -- through an extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct offerings, the company represents the broadest and deepest number of interest-based websites online. Burst also markets its ad management platform, AdConductor [TM], which empowers content web sites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.