Burst Media Customer Momentum Continues to Build.Winstar Interactive Selects AdConductor for Online Advertising Delivery BURLINGTON, Mass. -- Burst Media, a leading provider of advertising representation, services, and technology to independent Web Publishers, today announced the signing of Winstar Interactive Media as a new client of its AdConductor ad management technology. Additionally, Burst announced the signing of a renewal contract for its AdConductor technology with TACODA TACODA Target Coordinate Data , Inc. These two firms have chosen Burst AdConductor to provide the technology, business processes, and services to manage their advertising operations. Burst AdConductor provides a technology platform, processes, and support to sell, serve, manage and bill advertising that appears on publishers' web sites. TACODA, the leading behaviorally targeted ad network, uses AdCondutor to support its advertising operations. "We chose Burst in 2005, on the strength of their technology, reputation and level of professionalism," said Curt Viebranz, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of TACODA. "Their dedicated staff and ongoing support have helped us scale to become the world's largest behaviorally targeted ad network." Winstar Interactive provides advertising representation, to large media web sites such as Zagat's, FODOR's, and the Associated Press Associated Press: see news agency. Associated Press (AP) Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world. . "We have far reaching goals for the management of our ad network. Many of the automated technology solutions available in this space did not fit the vision for our clients," said Adam Guild, CEO of Winstar Interactive. "We chose to work with Burst Media because its approach reflects ours in delivering on the changing needs of the online marketplace when targeting specific markets. The power and flexibility of AdConductor allows us to customize our solutions for the individual needs of our customers." Burst AdConductor helps firms like TACODA and Winstar Interactive Media deliver the advertising they sell on behalf of their publishers through a rich suite of targeting, campaign management, campaign reporting Campaign Reporting – The Cost Per Acquisition or Cost Per Action, is a form of buying advertisements where an advertiser pays only when an action has occurred. The action could be a purchase being made, a form being filled out, etc. and billing tools. Burst Media is one of the largest independent vendors in this space, offering transparency throughout its own network and its client relationships. Its AdConductor technology serves billions of ads every month to thousands of websites, ad networks, and other online publishing entities. "Winstar Interactive and TACODA are part of a new breed of organizations transforming how advertising is targeted and delivered. We look forward to continuing to serve and help grow this changing market for our customers," said Jarvis Coffin, CEO of Burst Media. "These customer wins are further validation of Burst's ability to serve as a one-stop solution for integrated sales, campaign management, and financial business process for some of the most popular sites on the internet." About TACODA TACODA[R], Inc. (www.tacoda.com) is the world's largest and most advanced behavioral targeting Delivering ads based on a user's habits. If a customer registers with an e-commerce site to make a purchase, those sales along with the user's site navigation history are often stored and analyzed to make targeted offers the next time. advertising network. Since 2001, TACODA has provided a comprehensive range of behavioral targeting solutions to thousands of Web publishers and brand marketers. Its patent pending technologies power TACODA Audience Networks[TM] which enable brand advertisers to target relevant messages to specific audience segments. In less than two years, TACODA Audience Networks[TM] has grown to more than 4,000 sites reaching over 120 million monthly unique users. Major US media partners include Dow Jones Dow Jones the best known of several U.S. indexes of movements in price on Wall Street. [Am. Hist.: Payton, 202] See : Finance , The New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times Company, NBC Universal NBC Universal is a media and entertainment company formed in May 2004 by the combination of General Electric's NBC with Vivendi Universal Entertainment (part of the French Media Group, Vivendi SA). GE owns 80% of NBC Universal with the remaining 20% owned by Vivendi SA. , Hoovers, HGTV HGTV Home and Garden Television .com, FoodNetwork.com, Cars.com and USAToday.com. About Winstar Interactive Winstar Interactive Media is a division of Interep Interactive. Founded in 1996, Winstar Interactive Media specializes in site specific representation and customized advertising packages. Examples of our online properties include Atari.com, FoxSearchlight.com, Fodors.com, NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on .com, Zagat.com, & the Associated Press network. Additional information can be found at http://www.winstarinteractive.com. About Burst Media An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst's extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct offerings, the company represents the broadest and deepest number of interest-based websites online. Burst also markets its ad management platform, AdConductor [TM], which empowers content web sites, online ad networks, and web portals See portal. to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts Burlington is a town in Middlesex County, Massachusetts, United States. The population was 22,876 at the 2000 census. History Burlington was first settled in 1641 and was officially incorporated on February 28, 1799. , with offices throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion