Burst Media Awarded Eighth BPA Worldwide Certification.Certification Verifies Burst AdConductor as an IAB (1) See Internet Architecture Board. (2) (Interactive Advertising Bureau, New York, www.iab.net) An industry association founded in 1996 to set standards and guidelines for interactive advertising and marketing. Measurement Audited Ad Serving System BURLINGTON, Mass. -- Burst Media, a leading provider of advertising representation, services and technology to independent Web Publishers today announced that it has been awarded BPA BPA British Paediatric Association. Worldwide's System Certification for the eighth consecutive year. This comprehensive systems audit assures advertisers and web publishers that Burst Media's data processes and systems are accurate and are maintained in accordance with generally accepted auditing standards Generally Accepted Auditing Standards, or GAAS, are ten auditing standards, developed by the AICPA, consisting of general standards, standards of field work, and standards of reporting, along with interpretations. . BPA certification also means Burst AdConductor is an IAB Measurement Audited ad serving system. With greater demand for accountability in the online industry, this BPA certification further proves Burst Media's commitment to transparency and accuracy. The certification covers all aspects of Burst AdConductor[TM], Burst's ad management platform that enables centralized management of advertising operations across large networks of owned and affiliated web sites. AdConductor provides ad management technology and services for Burst Media's two ad networks, Burst Network and Burst Direct, and to external customers TACODA TACODA Target Coordinate Data , Reed Business Information Reed Business Information is a large business publisher in the United States, United Kingdom, continental Europe, Australia and Asia. It is a division of Reed Elsevier. In 2005, Reed Business Information started the Quill Awards, a literary award broadcast on NBC. , and Winstar Interactive. "There is a great need for assurance that digital advertising operations and campaign results are accurate. BPA Worldwide BPA Worldwide audits the circulation of primarily business-to-business publications. It also provides audit services for consumer magazines, newspapers, Web sites, events, email newsletters, digital magazines and other advertiser-supported media produced by its members. has raised the bar in media auditing accuracy and integrity," said Jarvis Coffin, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Burst Media. "We maintain the highest levels of transparency for our customers and are pleased to have third-party verification TPV (Third party verification) is a process of getting an independent third party company to confirm that the customer is actually requesting a change or ordering a new service or product. of that authenticity once again. Standards like BPA's enable our advertising and publisher clients to have great confidence in the data we report." Burst Media was the first online advertising management platform to be system certified by BPA Worldwide, a certification now in place for eight consecutive years. During this period, Burst AdConductor has grown substantially to handle many more sites, advertisers, and ad management clients, all achieved while maintaining compliance. About BPA Worldwide A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut Shelton is a city in Fairfield County, Connecticut, United States. History Origins The town was split off from Stratford in 1789, as Huntington (named for Samuel Huntington). , USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 25 countries. Worldwide, BPA serves more than 2,500 media properties--including over 1,900 B-to-B publications, more than 400 consumer magazines and newspapers, 100+ Web sites, and events, email newsletters, databases, wireless and other advertiser-supported media--as well as more than 2,600 advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news. About Burst Media An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media levels the playing field for these independent web publishers and enables advertisers to reach finely segmented, engaged consumers as they visit Burst's extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct offerings, the company represents the broadest and deepest number of interest-based websites online. Burst also markets its ad management platform, AdConductor[TM], which empowers content web sites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts Burlington is a town in Middlesex County, Massachusetts, United States. The population was 22,876 at the 2000 census. History Burlington was first settled in 1641 and was officially incorporated on February 28, 1799. , with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544. |
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