Burson-Marsteller.BURSON-MARSTELLER Burson-Marsteller is one of the largest public relations agencies in the world. It is unit of Young & Rubicam, which is owned by WPP Group PLC.[1] It was formed by Harold Burson and Bill Marsteler in 1954. Burson-Marsteller is an international counseling and communications firm dedicated to making a significant difference in helping clients achieve their goals. Our 62 offices in 28 countries are linked together electronically and philosophically to deliver a single standard of excellence anywhere our clients do business. Burson-Marsteller's worldwide network of counselors and specialists helps clients analyze problems, define needs and develop results-oriented programs. Of special note is our Corporate/Financial Practice, which focuses on managing corporate positioning and investor/financial market relations, with the objective of optimizing corporate visibility and perceptions of a client's financial strength among key publics. Our Public Affairs Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in the Department of Defense. Also called PA. See also command information; community relations; public information. Practice helps clients manage issues by influencing - in the right combination - public attitudes, public perceptions, public behavior and public policy. Our Environmental Practice Group counsels corporations on sensitive environmental issues. We are also recognized as the world leader in crisis management and preparedness pre·par·ed·ness n. The state of being prepared, especially military readiness for combat. Noun 1. preparedness - the state of having been made ready or prepared for use or action (especially military action); "putting them planning. Our Consumer Marketing capabilities include product publicity, media-related special events and custom programs that integrate an array of high-impact communications techniques. We have special expertise in sports - including the Olympics Olympics Sports medicine An international competition among (traditionally) nonprofessional athletes trained in a particular summer or winter sport, which is held every 4 yrs in a selected city. See Paralympics, Special Olympics, World Medical Games. and other world-class world-class adj. 1. Ranking among the foremost in the world; of an international standard of excellence; of the highest order: a world-class figure skater. 2. events, entertainment and ethnic marketing. We are innovators innovators people who will try new things. early innovators important figures in the farming or client community because they are the leaders in the introduction of new techniques and management systems. in Health Care communications, helping clients to speak strategically and efficiently to diverse influencers about corporate integrity and priorities, and the safety, efficacy, value and differentiation of products and services. Our global reach, our expertise and our people make Burson-Marsteller a part of more corporate and marketing communication decisions than any other firm in the world. If it's important, it's Burston-Marsteller, |
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