Burson-Marsteller and Quinn Gillespie Join Forces To Launch New Campaign Strategy Organization, 360Advantage.WASHINGTON -- Tapping the best in political campaign and issues management thinking from across the political spectrum, Burson-Marsteller and Quinn Gillespie & Associates today announced the launch of a new public affairs Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in the Department of Defense. Also called PA. See also command information; community relations; public information. advocacy advertising organization called 360Advantage, www.360advantage.com. It will be led by Russ Schriefer and Stuart Stevens, two of the leading advertising and campaign strategists from the Bush-Cheney '04 re-election campaign. "Winning advocacy campaigns today requires a new way of seeing politics," said Ken Rietz, Burson-Marsteller, Vice Chairman and U.S. CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "360Advantage is a powerful new model, combining the expertise and experience of the leading firms in government relations, corporate public affairs and political advertising. It offers clients the best of each in applying a political campaign mindset mind·set or mind-set n. 1. A fixed mental attitude or disposition that predetermines a person's responses to and interpretations of situations. 2. An inclination or a habit. to corporate and industry-wide public affairs and issues management." With a history of winning campaigns for candidates and for companies, 360Advantage will draw from an experienced bipartisan pool of senior political and communications professionals from within Quinn Gillespie & Associates and Burson-Marsteller and its sister companies, BKSH & Associates and Direct Impact. This includes Ed Gillespie Edward W. Gillespie (born August 1, 1961) is an American Republican political figure. A successful lobbyist, Gillespie along with Jack Quinn (former Chief of Staff to Vice President Al Gore) founded Quinn Gillespie & Associates, a bipartisan lobbying firm that provides , Charlie Black, Jack Quinn, Ken Rietz, Richard Mintz, Bill Lee, Scott Pastrick, Gary Koops, Mary Crawford, Terry Holt, Jason Meath, Craig Veith and Dave DenHerder, among others. "Having spent much of my life on the campaign trail, many of them working with Russ and Stuart, I know what it takes to win high-stakes, high-profile campaigns. 360Advantage sets a new standard for clients seeking expert counsel on how to fight and win the tough battles. We are delighted to be a part of this exceptional team," said Ed Gillespie, Quinn Gillespie & Associates, Co-Chairman. "360Advantage represents the next phase in the world of campaign strategy," said Russ Schriefer. With over 100 combined years of political, government relations, advertising, public affairs and grassroots experience by leaders in their field, we can draw on the best minds in Washington to achieve results for our clients." Thomas R. Nides, President & CEO Worldwide of Burson-Marsteller said, "Strategic alliances, sharp insight, innovation and creativity are what win political campaigns. Stuart and Russ know how to harness these elements to produce winning campaigns and Burson-Marsteller is excited to join forces with them and Quinn Gillespie & Associates, to provide clients a team that delivers results." For over 20 years Russ Schriefer has been a successful political strategist strat·e·gist n. One who is skilled in strategy. Noun 1. strategist - an expert in strategy (especially in warfare) strategian market strategist - someone skilled in planning marketing campaigns and media consultant. Managing and consulting on campaigns at every level, he has helped elect governors, U.S. senators and dozen's of members of Congress. As program director for the 2004 Republican National Convention he was credited with reinventing the modern national political convention. The New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Observer called the event "the most meticulously produced campaign convention ever televised and perhaps the most successful." In addition, Schriefer has worked at the national level for four presidential campaigns including the 2000 and 2004 Bush-Cheney campaigns where New York Magazine named Schriefer "one of George W. Bush's main image-makers." Schriefer has also consulted and lectured on politics and media in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Russia and Cambodia. Stuart Stevens is one of the nation's most successful political strategists and media consultants. Over the past eighteen years Stevens has been the lead strategist and media consultant for some of the nation's toughest political campaigns and was called "a legendary ad man" by the Washington Post for his work on the 2000 Bush-Cheney presidential campaign. He also co-produced the HBO Hyperbaric oxygen therapy (HBO) A form of oxygen therapy in which the patient breathes oxygen in a pressurized chamber. Mentioned in: Ozone Therapy series "K Street", and wrote the first episode of the Emmy winning show "Northern Exposure". He is also a frequent contributor to the New York Times, Esquire, Outside Magazine, Men's Journal Men's Journal is an American men's lifestyle magazine focused on outdoor recreation. Comprised of editorials on the outdoors, health and fitness, style and fashion, and "gear". The magazine has a circulation of 700,000. and has written and published five books. Stuart has gone on to help elect more governors and U.S. senators than any other current Republican media consultant. In addition to their work in the U.S., Schriefer and Stevens have consulted on several landmark international campaigns including Vaclav Havel's first campaign for Czech president as well as presidential campaigns in Nigeria, the Philippines and the Congo. Under Ken Rietz, Burson-Marsteller has built the largest and most comprehensive public affairs capability in Washington with a strong history of winning issue campaigns. Also involved in this new effort will be BKSH & Associates, one of Washington's most influential government relations firms, and Direct Impact, Washington's premier grassroots mobilization mobilization Organization of a nation's armed forces for active military service in time of war or other national emergency. It includes recruiting and training, building military bases and training camps, and procuring and distributing weapons, ammunition, uniforms, firm. Burson-Marsteller, Quinn Gillespie & Associates, BKSH & Associates and Direct Impact are all part of WPP WPP Wire & Plastic Product PLC WPP World Press Photo WPP Web Presence Provider WPP Wolf Pack Productions (anime fan subbing group) WPP Witness Protection Program WPP Wireless Packet Platform WPP Work Package Planning . About Burson-Marsteller Burson-Marsteller (www.bm.com), established in 1953, is a leading global public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and public affairs firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising, and web-related services. The firm's seamless worldwide network consists of 45 wholly-owned offices and 49 affiliate offices, together operating in 57 countries across six continents Six Continents is a large retail PLC in UK which split into Six Continents Retail known as Mitchells and Butlers plc. The hotels and soft drinks business of Six Continents PLC is now known as InterContinental Hotels Group PLC. . Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP Group WPP Group plc (LSE: WPP) (NASDAQ: WPPGY), based in London, United Kingdom, is one of the world's largest communications services groups (and one of the big six advertising holding companies, the others being Omnicom, Interpublic, Publicis, Dentsu and Havas) employing plc (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : WPPGY), one of the world's leading communications services networks. About Quinn Gillespie & Associates Quinn Gillespie & Associates is one of Washington, D.C.'s top public affairs firms, providing strategic counsel, government relations and communication services to a diverse group of leading corporations, coalitions and trade associations. The firm brings a bipartisan, multi-disciplinary approach to helping clients tackle public affairs challenges. Quinn Gillespie & Associates was formed by Democratic White House veteran Jack Quinn and Former Republican National Committee (RNC RNC Republican National Committee (US) RNC Republican National Convention RNC Radio Network Controller RNC Royal Newfoundland Constabulary (provincial police force) ) Chairman Ed Gillespie. About 360Advantage 360Advantage (www.360advantage.com), is a public affairs advocacy advertising organization that focuses on building and executing campaigns on high profile, complex and controversial issues. 360Advantage is a joint venture between Burson-Marsteller and Quinn Gillespie & Associates. Both are part of WPP (NASDAQ: WPPGY), one of the worlds leading communications services networks. |
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