Burson-Marsteller Takes Top Industry Award for Program to Restore Confidence in the Korean Economy.NEW YORK--(BUSINESS WIRE)--June 16, 1999-- Burson-Marsteller, the leading global perception management/communications consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a , has been awarded the public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most industry's highest honor for a communications program Software that manages the transmission of data between computers, typically via modem and the serial port. Such programs were very popular for connecting to BBSs before the Internet took off. aimed at restoring confidence in the Korean economy during the Asian financial crisis of 1998. B-M's "Sovereign Economic Communications" program garnered a Silver Anvil anvil Iron block on which metal is placed for shaping, originally by hand with a hammer. The blacksmith's anvil is usually of wrought iron (sometimes of cast iron), with a smooth working surface of hardened steel. at the annual awards ceremony held by the Public Relations Society of America The Public Relations Society of America (PRSA), based in New York City, is the world's largest organization for public relations professionals. The organization has more than 30,000 professional and student members, and is organized into 112 chapters nationwide. . Winners of the Silver Anvil represent the finest examples of public relations programming in the industry. Burson-Marsteller began working with the Ministry of Finance and Economy The Ministry of Finance and Economy is the name of various finance ministries:
"The Sovereign Economic Communications program conducted for the Korean Government is unique in the industry," said Chris Komisarjevsky, chief executive officer, Burson-Marsteller Worldwide. "Few, if any, communications firms have the breadth of knowledge of the issues affecting the global financial markets, nor the worldwide network of professionals, as does Burson-Marsteller." "This award and Korea's success in communicating its economic reform plan provide compelling evidence of our expertise and leadership in helping governments address critical economic issues," said Gerry Elias, the New York-based Director of B-M's Sovereign Economic Communications Group. "We have seen with the Asian financial crisis that a country's economic health is driven in large part by perceptions. We developed the Sovereign Economic Communications product with the idea that by taking control of the dialogue and managing these perceptions we can generate tangible economic benefits for a country." Burson-Marsteller is the leading global perception management/communications consulting firm. A part of the Young & Rubicam Inc. (NYSE NYSE See: New York Stock Exchange : YNR) network since 1979, the firm links, philosophically and electronically, the knowledge and insight of more than 2,000 professionals in 35 countries, operating in multiple functional and industry practice specialties. The B-M network in the United States includes offices in Chicago, Detroit, Los Angeles, Miami, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Pittsburgh, Sacramento, San Diego, San Francisco, and Washington, D.C. An advanced technological infrastructure and electronic Knowledge Network link professionals throughout the world. |
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