Burson-Marsteller Selected by Pueblo Corp. for Business-to-Business Corporate Communications.Business Editors LOS ANGELES--(BUSINESS WIRE)--June 22, 2000 Burson-Marsteller has been retained by Pueblo Corp. as its agency-of-record for business-to-business corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. . Having secured nearly 150,000 card-carrying members in its first year of operation, Pueblo is the premier affinity marketing organization that links the producers and providers of quality goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. to the Hispanic community. During its first nine months of operation, Pueblo achieved 68 percent brand recognition within the Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. Hispanic market. Ranked the No. 2 minority-owned business in Los Angeles by the Los Angeles Business Journal, Pueblo is prepared to duplicate the success of the Los Angeles market and has retained Burson-Marsteller to assist in the acquisition of more national partners. "We are delighted to partner with Pueblo as it prepares to expand into additional U.S. markets," said Nancy Joseph, director, Burson-Marsteller. "U.S. minorities are spending approximately 1 trillion dollars a year, and the Hispanic market is the fastest-growing group of minority consumers. We believe that Pueblo is poised to lead corporate America in communicating directly and efficiently with the Hispanic consumer." "We are pleased to align ourselves with one of the world's most respected communications firms," said Alvaro de Regil, vice president of business development and communications for Pueblo Corp. "We believe that Burson-Marsteller can help us communicate to prospective partners not only the value of marketing to the Hispanic consumer, but also Pueblo's ability to reach the fastest-growing group of consumers." About Burson-Marsteller Burson-Marsteller is the world's leading communications consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a . Established in 1953 when Harold Burson merged his public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most firm with Bill Marsteller's advertising agency, Burson-Marsteller has been a part of the Young & Rubicam Inc. (NYSE NYSE See: New York Stock Exchange :YNR) family of companies since 1979. Today the firm links, philosophically and electronically, the knowledge and insight of more than 2,000 professionals in 35 countries, who operate in multiple functional and industry practice specialties. The Burson-Marsteller network in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. includes offices in Chicago, Dallas, Detroit, Harrisburg, Los Angeles, Miami, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Pittsburgh, Sacramento, San Francisco and Washington, D.C. BKSH & Associates, one of Washington, D.C.'s premier lobbying firms, and Direct Impact, the leader in grassroots and database management techniques and technologies, are also a part of Burson-Marsteller's integrated network of services. About Pueblo Pueblo Corp. is the premier affinity marketing organization that empowers the Hispanic consumer by offering preferred pricing on quality products and services through its membership program called La Llave del Pueblo -- the Key to the Town. Pueblo's current corporate partners include Qwest Communications, Progressive Auto Insurance, American Founders Life Insurance, SAFECO, Food 4 Less, AMT/ American Express Travel, Metro America, Universal Studios (Hollywood) and Knott's Berry Farm Knott's Berry Farm is a brand name of two separate entities: a theme park in Buena Park, California, and a manufacturer of food specialty products (primarily jams and preserves) based in Placentia, California. . Contact Pueblo at 877/7PUEBLO or visit www.pueblocorp.com. |
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