Burson-Marsteller Partners with The NewsMarket to Create Proprietary Digital Capability for Clients; Provides Turn-Key Digital Content Delivery to Media and Consumers Globally.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Burson-Marsteller today announced an agreement with The NewsMarket (www.thenewsmarket.com), the leading online platform for news video, to create a customized, proprietary digital capability for Burson. This partnership enables Burson to offer its clients a highly scalable, fully integrated solution to market and deliver digital content to journalists, new and emerging news platforms, and direct-to-consumers globally in local languages. This marks the first time a PR agency will offer a comprehensive, integrated strategic counsel capability with a digital content management and distribution platform that will enable turn-key execution for clients. "The rapid pace and fragmentation of a 24/7 global news environment coupled with the migration from print to an online world has made it imperative for companies to incorporate multimedia and other interactive strategies to engage and grow their audience base," said Mark J. Penn, Burson-Marsteller's Worldwide President & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Our partnership with The NewsMarket gives us the ability to create custom, digital solutions for our clients to deliver fully integrated digital media relations and direct-to-consumer message campaigns." As the number-one destination for journalists searching for video content used by more than 9000 online and broadcast media outlets in 144 countries, The NewsMarket agreement provides Burson-Marsteller employees and clients unprecedented access to the largest community of registered and profiled journalists in the world seeking multimedia content. "The media landscape has changed forever and this new environment demands a new approach. We're thrilled to be working with one of the world's leading communications consultancies to take their clients aggressively into this new and exciting on-demand, digital world," said Shoba Purushothaman, The NewsMarket CEO and co-founder. About Burson-Marsteller Burson-Marsteller (www.burson-marsteller.com), established in 1953, is a leading global public relations and public affairs firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising, and web-related services. The firm's seamless worldwide network consists of 54 wholly-owned offices and 46 affiliate offices, together operating in 58 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP Group plc (NASDQ: WPPGY), one of the world's leading communications services networks. About The NewsMarket The NewsMarket is the leading online platform for news video. Journalists from 9,000 media outlets in 144 countries rely on www.thenewsmarket.com to search, preview and download broadcast-standard video for their news stories. The NewsMarket is used by journalists at outlets such as the AP, BBC BBC in full British Broadcasting Corp. Publicly financed broadcasting system in Britain. A private company at its founding in 1922, it was replaced by a public corporation under royal charter in 1927. , BusinessWeek.com, CNN CNN or Cable News Network Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world. , Forbes.com, Fox News, N24, Nippon TV, NYTimes.com, RAI, TVE TVE Televisión Española (Spanish national broadcasting television) TVE Television Trust for the Environment TVE Technical Validation Experiment TVE Time-Varying Encoder TVE transvaginal echography TVE Tid Verify , ZDF ZDF Zweites Deutsches Fernsehen ZDF Z-Firm Document Folder ZDF Zone Definition File , and Zee News. Organizations like adidas, AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , the American Red Cross American Red Cross: see Red Cross. , Google, GM, Intel, Lenovo, Microsoft, Motorola, the UK Ministry of Defence, the US Department of State, UNICEF UNICEF (y  `nĭsĕf'), the United Nations Children's Fund, an affiliated agency of the United Nations. , Volvo, Vonage and Yahoo! use The NewsMarket to host and deliver video content to support their global communications strategies. Headquartered in New York, The NewsMarket has operations in London, San Francisco, Munich, Singapore, Hong Kong and Mumbai. For more information, visit www.thenewsmarket.com.
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