Burson-Marsteller Names New Head of U.S. Hispanic Practice; Will Lead National Team of Bilingual and Multi-Cultural Professionals.MIAMI Miami, cities, United States Miami (mīăm`ē, –ə). 1 City (1990 pop. 358,548), seat of Dade co., SE Fla., on Biscayne Bay at the mouth of the Miami River; inc. 1896. -- Burson-Marsteller, a leading global public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and communications consultancy, today announced it has appointed Al Quintana as chairman of its U.S. Hispanic Practice. Quintana will manage all aspects of the firm's business in the U.S. Hispanic market from Burson-Marsteller's Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. headquarters in Miami, Fla. He will report to Santiago Hinojosa, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Burson-Marsteller Latin America. "Considering the importance of the U.S. Hispanic market and the value of our current investment in it, ours was a critical mission to find the right executive to take on the leadership of this Practice," said Santiago Hinojosa, CEO of Burson-Marsteller Latin America. "Al's proven experience and accomplishments will not only help maintain Burson-Marsteller's leadership position in the U.S. Hispanic market, but it also will allow him to enhance our offering to fulfill this vital market's expanding needs." Quintana will lead a national team of bilingual and multicultural professionals based out of Burson-Marsteller offices in Austin, Chicago, Dallas, Los Angeles, Miami, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , San Francisco, San Juan and Washington, D.C. He will primarily be focused on providing strategic client counsel on developing and executing Hispanic market public relations campaigns and growing the Practice. "The 2000 U.S. Census validated what many of us already knew about the dynamic growth in the U.S. Hispanic market. Hispanic consumers play a critical role in our country's economic engine and can not be ignored by any company looking to grow its business in the United States," said Quintana. "I am thrilled to take on this leadership opportunity given Burson-Marsteller's reputation for integrated communications initiatives, talented network of professionals and award-winning work in the U.S Hispanic marketplace." Quintana has more than 20 years experience as a communications professional and was most recently the vice president of marketing communications for the Telefonica SA subsidiary in the United States. Among the accolades he has received during his career are the League of American Communications Professionals The League of American Communications Professionals LLC (LACP) ([1] was established in 2001 in order to create a forum within the public relations industry that facilitates discussion of best-in-class practices within the profession while also recognizing those who Excellence in Investor Relations Investor relations The process by which the corporation communicates with its investors. Award and the National Association of Hispanic Publications Hispanic Corporate Achiever Award. He is a member of the National Hispanic Society of MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration , Public Relations Society of America The Public Relations Society of America (PRSA), based in New York City, is the world's largest organization for public relations professionals. The organization has more than 30,000 professional and student members, and is organized into 112 chapters nationwide. and American Marketing Association The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. . About the U.S Hispanic Practice The Burson-Marsteller U.S. Hispanic Practice includes a national team of bilingual and multi-cultural professionals based out of Burson-Marsteller offices in Austin, Chicago, Dallas, Los Angeles, Miami, New York, San Francisco, San Juan and Washington, D.C. In addition to serving its diverse client partners in the U.S Hispanic market, the company also publishes, Lat-in-Buzz, a daily electronic newsletter on the latest news, information and research highlights on the U.S. Hispanic market. About Burson-Marsteller Burson-Marsteller (www.burson-marsteller.com), established in 1953, is a leading global public relations and public affairs firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising, and web-related services. The firm's seamless worldwide network consists of 45 wholly-owned offices and 49 affiliate offices, together operating in 57 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP Group plc (NASDQ: WPPGY), one of the world's leading communications services networks. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion