Burson-Marsteller Names Lisa Poulson Managing Director, Global Technology Practice.SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- Lisa Poulson, a highly respected public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most industry veteran, has joined Burson-Marsteller as Managing Director in its Global Technology Practice. Poulson was most recently President of Kirtland Enterprise Group, a communications consultancy. Poulson is based in the firm's San Francisco office where she provides strategic counsel to the firm's clients. She reports to Jennifer Graham, Global Technology Practice Chair. She started her career in public relations at Burson-Marsteller in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of in 1988, and worked at the firm in both New York and Silicon Valley until she joined Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. in 1996. During her tenure at Sun Microsystems, Poulson launched the Java(TM) technology to business, trade and consumer press and analysts -- taking it from a lab project to an international force in software. She created and ran the worldwide PR campaign that converted the hearts and minds of software developers to Java technology. "I'm thrilled to be rejoining Burson-Marsteller. I learned my craft at the firm, and have always believed Burson's commitment to excellence and depth of talent in every aspect of public relations is unsurpassed," said Poulson. "The technology industry is going through an important evolution as companies embrace new opportunities and responsibilities in communicating with all of their stakeholders - from federal and international regulators to empowered consumers. Burson-Marsteller is uniquely qualified to counsel companies through this evolution. That's why I chose to come back to the firm - I'm truly energized to see what we can accomplish in the service of our clients." "We're delighted to have Lisa back at Burson-Marsteller," said Heidi Sinclair, co-CEO, Burson-Marsteller, Europe. "She has a deep understanding of the industry's companies and culture which she uses to guide our clients to make provocative contributions to the public discourse. She's well-versed in both communications fundamentals and in the dynamics of new media types like blogs that are fundamentally altering the practice of public relations. She's a vital addition to our global team." "Having worked with Lisa extensively over the years, I look forward to having her experience and insights to bring to our client partners," said Jennifer Graham, global technology practice chair, Burson-Marsteller. "Her natural adeptness and strategic counsel on communications programs, combined with her deep understanding of the issues in the technology landscape, make her an invaluable asset to our clients worldwide, our technology practice, and to Burson." While still at Sun Microsystems, Poulson began to develop unique expertise in communications for intellectual property and anti-trust litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute. When a person begins a civil lawsuit, the person enters into a process called litigation. . After leaving Sun, at two Silicon Valley start-ups, Tumbleweed Communications Tumbleweed Communications Corp. provides messaging security solutions for enterprise and government customers of all sizes [1]. Organizations use their products to block security threats, protect information, and conduct business online. Corp. and RealNames Inc., Poulson drove corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. programs including an IPO (Initial Public Offering) The first time a company offers shares of stock to the public. While not a computer term per se, many founders, employees and insiders of computer companies have found this acronym more exciting than any tech term they ever heard. , acquisitions, reductions in force and investor relations Investor relations The process by which the corporation communicates with its investors. . She also managed corporate marketing and lead generation programs. Poulson founded Kirtland Enterprise Group, Inc. in 2002 and served a wide range of clients, from major systems companies to enterprise software providers to start ups. About Burson-Marsteller Burson-Marsteller (www.bm.com), established in 1953, is a leading global public relations and communications consultancy. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in the Department of Defense. Also called PA. See also command information; community relations; public information. , advertising, and Web-related services. The firm's seamless worldwide network consists of 45 wholly-owned offices and 49 affiliate offices, together operating in 57 countries across six continents Six Continents is a large retail PLC in UK which split into Six Continents Retail known as Mitchells and Butlers plc. The hotels and soft drinks business of Six Continents PLC is now known as InterContinental Hotels Group PLC. . Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP Group plc (NASDQ: WPPGY), one of the world's leading communications services networks. |
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